‘Once Upon a Time’ More than Doubles its Lead-in to Beat ‘Amazing Race’

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via press release:

During the 7 o’clock hour opposite Fox’s monster NFL overrun (NY Giants -Green Bay Packers), ABC’s America’s Funniest Home Videos gathered audience throughout its broadcast, surging from its first half-hour to its second half-hour with viewers (+25%) and young adults (+33%).  ABC’s broad-skewing video-clip show ran as the #1 non-sports program in its slot with Women 18-34 and as the top entertainment broadcast program with Teens and Kids 2-11.


  • America’s  Funniest Home Videos hit a 10-month high with Teens 12-17.


Airing opposite sports-driven competition during the 8 o’clock hour from Sunday Night Football game (Detroit Lions-New Orleans Saints) on NBC and Fox’s NFL overrun-fueled programming, ABC freshman drama Once Upon a Time built sharply on its lead-in at 8pm (+3.6 million viewers/+121% in AD18-49) to beat out the season’s penultimate episode of CBS’ Amazing Race XIX by double digits in Adults 18-49 (+14%) and earned the #1 position across all key Women(W18-34/W18-49/W25-54).  In fact, the wide-appealing Disney-owned drama registered as Sunday’s #1 entertainment program with key Women (W18-34/W18-49) for the series’ 6th time in as many telecasts.


  • TV’s #1 new drama with young adults, Once Upon a Time continued to produce substantial year-over-year gains for ABC, improving over original programming on the year-ago night by 17% in Total Viewers and by 41% in Adults 18-49.


Returning after being preempted on each of the past two weeks, ABC’s Desperate Housewives dominated its drama competition in the 9 o’clock hour among Adults 18-49, outdelivering CBS’ The Good Wife by 37% (beating CBS in the hour for the 9th time in as many telecasts).  In addition, Housewives made ABC the #1 non-sports network in the slot with Adults 25-54 and across all key Women demographics (W18-34/W18-49/W25-54).


During the 10 o’clock hour, ABC’s Pan Am continued to beat out its CBS drama competition among young women, leading CSI: Miami with Women 18-34(+7%).

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