Tr3s: MTV, Musica Y Mas Kicks Off More Prime-Time Original Content With New Biographical Series “La Escalera”

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December 5th, 2011

via press release:

TR3S: MTV, MUSICA Y MAS KICKS OFF MORE PRIME-TIME ORIGINAL CONTENT WITH NEW BIOGRAPHICAL SERIES

“LA ESCALERA”

Featuring Wilmer Valderrama, Juanes, Carlos Mencia, Perez Hilton, Jose Hernandez, Ivy Queen and Tego Calderon

Check out Perez Hilton’s story tomorrow December 6th at 7 pm ET

Miami, FL December 5th, 2011 – Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, introduces new biography series “La Escalera”, profiling today's Latinos and their climb to success. The new documentary series will give viewers a front row seat to the life of today’s Latin superstars through never-before-seen footage and exclusive interviews from the folks who navigated them through the struggles and pitfalls of their success. The first season will profile comedian Carlos Mencia, Spanish rock icon Juanes, candid blogger Perez Hilton, multifaceted actor Wilmer Valderrama, Latino astronaut and politician Jose Hernandez and Puerto Rican superstars Ivy Queen and Tego Calderon. “La Escalera” premiers every Tuesday at 7pm ET on Tr3s. 

 “My blog is my tongue, if I didn’t have it, it’s as if someone ripped out my tongue!” says Perez.

 “When I started to address the recent gay teen suicides, people started to call me a bully and a hypocrite. It made me realize I wanted to be part of the solution not the problem, I wanted to be the change I see in others.” – On the shift in his reporting.

“OMG I hope I don’t end up on there!” Gloria Estefan recalls her initial reaction to Perez’s site and later says, “I think he realized the power he has with his blog and that made him rethink his life and make a change in a positive way.”

“The new biographical series delivers on our audience’s appetite for content that casts an inspiring, authentic and positive light on Latinos who have thrived to extraordinary success in this country," said Charlie Singer, SVP of Content and Creative for Tr3s.

Cuban-American Perez Hilton is the internet's most notorious gossip columnist, delivering one of the leading go-to sites for celebrity news with over 300 million hits a month since its launch in 2004. Named the #1 Web Celeb for 2007, 2008, and 2009 by Forbes Magazine, Perez has been recognized as one of the 15 most influential Hispanics in the US by People in Espanol and named 2009 Hispanic of the Year by Hispanic Magazine. He has also been featured on The View, MTV’s TRL, Larry King, CNN, Dateline,Howard Stern, and in print editions of Business Week, LA Magazine, The Advocate, NY Times, LA Times, Billboard and many more. His successful empire includes his own record label Perezious Music, a mobile website at m.perezhilton.com, a new fashion website CoCoPerez.com and author of Perez Hilton’s Red Carpet Suicide, Perez Hilton’s True Bloggywood Stories and The Boy with the Pink Hair.

 
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