TV’s No. 1 Freshman Drama, ABC’s “Once Upon a Time” More than Doubles Its Lead-in to Beat the Penultimate Episode of “Amazing Race” in Adults 18-49

Categories: Press Releases

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December 6th, 2011

via press release:

Rising Year to Year, ABC’s Monday Replays of “Dr. Seuss’ How the Grinch Stole Christmas” and “Shrek the Halls” Best First-Run Programming on Fox and NBC 

 

ABC’s “You Deserve It” Improves its Hour Year to Year with Adults 18-49,

While Spiking Over its Week-Ago Series Debut in Adults 18-34 and Men 18-34

 

Tuesday’s Most-Watched Comedy, ABC’s “Last Man Standing” Hits a 6-Week High

 

More than Doubling its Lead-in at 10pm, ABC’s “Body Of Proof” Returns as the

Most-Watched Drama in its Hour and Continues to Earn Strong Time-Period Gains

 

Happy Endings” Hits its Best-Ever Repeat Numbers in Viewers and Young Adults

 

ABC’s Replay “Revenge” Beats Original Programming on the Same Night Last Year

 

With “Santa Claus is Comin’ to Town” and “CMA Country Christmas,”

ABC Generates its 2nd-Most-Watched Thursday Evening of the Season

 

Finishing as the Most-Watched Show in its Slot, ABC’s “CMA Country Christmas” Jumps Year to Year by 23% Among Total Viewers and by 50% Among Adults 18-49

 

ABC’s “Saturday Night Football” Wraps its Season with its Best Results Since 2008, Standing as the Evening’s No. 1 TV Show in Adults 18-49 for its 6th Straight Year

 

ABC’s “America’s Funniest Home Videos” Hits a 10-Month High with Teens 12-17

 

TV’s No. 1 Freshman Drama, ABC’s “Once Upon A Time” More than Doubles

Its Lead-in to Beat the Penultimate Episode of “Amazing Race” in Adults 18-49

 

Coming Off a 2-Week Preemption, ABC’s “Desperate Housewives” Returns as the Dominant Drama in its Slot in Young Adults, Beating CBS’ “The Good Wife” by 42%

 

WEEK No. 11:

 

Monday

With encore animated holiday specials, “You Deserve It” and a repeat airing of “Castle,” ABC posted impressive year-over-year growth on Monday, jumping over the year-ago evening with an all-original schedule by 31% in Adults 18-49 (1.7/4 vs. 1.3/3 on 11/29/10).   In addition, with its mix of repeat and original programming, ABC outperformed NBC’s first-run Monday lineup (including the 2-hour finale of “The Sing Off”) by 13% in the key young adult sales demo (1.7/4 vs. 1.5/4).

 

“Dr. Seuss’ How the Grinch Stole Christmas” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s rebroadcast of “Dr. Seuss’ How the Grinch Stole Christmas” took second place in its half-hour with Total Viewers (7.7 million) and Adults 18-49 (2.5/7), beating out Fox’s first-run “Terra Nova(7.1 million and 2.2/6) and NBC’s “The Sing Off” finale (6.8 million and 1.8/5).  The animated holiday special finished a definitive No. 1 broadcast program in it slot with Kids 2-11 (3.1/9), drawing the Net’s top number in the time slot in almost 2 years – since 12/7/09.

 

  • ABC’s telecast of “Dr. Seuss’ How the Grinch Stole Christmas” was up over last year’s airing (6.9 million and 2.2/6 on 11/30/10) by double-digit percentages with viewers (+12%) and young adults (+14%).

 

“Shrek the Halls” (8:30-9:00 p.m.)

Building on its Adult 18-49 lead-in at 8:30 p.m. (+4%), ABC’s encore telecast of “Shrek the Halls” ranked No. 2 in its half-hour with viewers (7.7 million) and young adults (2.6/6), outdelivering Fox’s original drama (7.3 million and 2.3/6) and NBC’s unscripted finale (5.9 million and 1.6/4).  Standing as the No. 1 TV program of the night with Kids 2-11 (4.1/13), the animated Christmas special scored ABC’s highest number in the time period in nearly 2 years – since 12/7/09.

 

  • Like its lead-in, “Shrek the Halls” grew over its year-ago broadcast (7.4 million and 2.4/6 on 11/30/10) with Total Viewers (+4%) and Adults 18-49 (+8%).

 

You Deserve It” (9:00-10:00 p.m.)

During the 9 o’clock hour, ABC’s “You Deserve It” improved its hour year over year by 8% in Adults 18-49, outdelivering original programming on the same night last year (1.4/3 vs. 1.3/3 for “Skating With The Stars”/”CMA Country Christmas”).

 

  • Building on its premiere coming out of the “DWTS” finale, ABC’s “You Deserve It” spiked over its week-ago series debut with Adults 18-34 (+20%) and Men 18-34 (+60%).

 

Castle” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat “Castle” beat out NBC’s original “Rock Center with Brian Williams” with both Total Viewers (+25% - 5.5 million vs. 4.4 million) and Adults 18-49 (+1% - 1.3/3 vs. 1.1/3).

 

Tuesday

With a mix of original and repeat programming, ABC (7.5 million) came in as the 2nd most-watched TV network on Tuesday night to CBS, outdrawing Fox’s all-original lineup (+4% - 7.2 million) and NBC’s first-run schedule (+12% - 6.7 million).  In addition, the Net grew its overall audience year to year by 9% (6.9 million on 11/30/10).

 

Last Man Standing” (8:00-8:30 p.m.)

Surging by 11% week to week (10.3 million vs. 9.3 million) to draw its biggest audience in 6 weeks (since 10/18/11), ABC rookie “Last Man Standing” registered as the 2nd-most-watched TV program overall at 8:00 p.m., besting Fox’s “Glee” by 2.6 million viewers (7.7 million) and NBC’s “The Biggest Loser 12” by 3.4 million viewers (6.9 million).  The broad-skewing Tim Allen comedy beat out “The Biggest Loser” among Adults 18-49, and once again delivered the No. 2 position in its time slot with Adults 25-54 and key Men (M18-49/M25-54).

 

  • ABC self-starter “Last Man Standing” once again qualified as Tuesday’s most-watched comedy, pulling in 2.7 million more viewers than Fox’s runner-up “Glee”-boosted “New Girl at 9:00 p.m. (10.3 million vs. 7.6 million).

 

  • The freshman comedy continued to improve its time period year to year.  In fact on average since its debut, “Last Man Standing” has boosted the half-hour for ABC by 2.8 million viewers (11.3 million vs. 8.5 million) and by 38% in Adults 18-49 (3.3/10 vs. 2.4/7).


 

Man Up!” (8:30-9:00 p.m.)

At 8:30 p.m. opposite stiff competition, ABC’s “Man Up!” equaled its top Adult 18-34 number (1.3/4) in 6 weeks and marked best-since-debut results with key Men (M18-34/M25-54).

 

Body Of Proof” (10:00-11:00 p.m.)

More than doubling the audience (9.5 million vs. 4.7 million) of its repeat “The Middle” lead-in and jumping by 29% in Adults 18-49 (1.8/5 vs. 1.4/3), ABC’s “Body Of Proof” returned (after being preempted for the “DWTS” finale the prior week) as the most-watched drama in the 10 o’clock hour, surpassing NBC’s “Parenthood” (5.8 million) by 3.7 million viewers.

 

  • Body Of Proof” scored strong time-period increases for the Net over the same night last year (“Detroit 1-8-7” = 7.3 million and 1.6/4) with Total Viewers (+30%) and Adults 18-49 (+13%).  On average season to date, the ABC sophomore drama is improving Tuesday’s 10:00 p.m. hour year over year by 2.4 million viewers (11.8 million vs. 9.4 million) and by 14% in Adults 18-49 (2.5/7 vs. 2.2/6). 

 

Wednesday

ABC’s repeat Wednesday night lineup was up over the same night last year (12/1/10), which included original programming in the 10:00 p.m. hour, among viewers (+2% - 5.2 million vs. 5.1 million) and young adults (+13% - 1.7/5 vs. 1.5/4). ABC’s repeat lineup led NBC’s all-original Wednesday schedule by 17% in Adults 18-34 (1.4/4 vs. 1.2/4).

 

  • The Net’s regular Wednesday schedule (2-hour comedy block/”Revenge”) has been up year to year on each week this season (10 of 10 times).

 

Modern Family” (9:00-9:31 p.m.)

Although airing against the final half-hour of Fox’s 90-minute “The X Factor” this year at 9:00 p.m., ABC’s “Modern Family” topped its year-ago repeat with Total Viewers (+4% - 7.2 million vs. 6.9 million) and Adults 18-49 (+13% - 2.6/7 vs. 2.3/6), matching the series’ 3rd-highest-ever replay number with young adults.

 

  • Despite Fox’s decided lead-in advantage, ABC’s encore “Modern Family” attracted a larger overall audience on the night than “The X Factor”-fueled series debut of “I Hate My Teenage Daughter (+6% - 7.2 million vs. 6.8 million) at 9:30 p.m.

 

Happy Endings” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Happy Endings” scored its best-ever repeat numbers, surpassing its previous highs (on 6/1/11) by 1.5 million viewers (4.9 million vs. 3.4 million) and by 75% in Adults 18-49 (2.1/5 vs. 1.2/4).

 

  • The ABC sophomore comedy improved its time period year to year by impressive margins, up by 11% in Total Viewers and by 40% in Adults 18-49 over the year-ago night (4.4 million and 1.5/4 on 12/1/10).

 

Revenge” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat airing of “Revenge” outperformed original programming in the hour (“The Whole Truth” on 12/1/10) on the year-ago night by 11% in viewers (4.0 million vs. 3.6 million) and by 33% (1.2/3 vs. 0.9/3).

 

Thursday

With its annual rebroadcast of “Santa Claus is Comin’ to Town” and “CMA Country Christmas,” ABC ranked as the 2nd-most-watched network on Thursday (8.4 million) to Fox’s all-original lineup (“The X Factor Results Show”/”Bones”), while also finishing second against its net rivals with young adults (2.1/6) and No. 1 with Kids 2-11 (1.7/7).

 

  • The Net drew its 2nd-largest audience on the night this season, posting its best number since season-premiere Thursday – since 9/22/11.

 

“Santa Claus is Comin’ to Town” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC’s repeat airing of “Santa Claus is Comin’ to Town” (7.2 million and 2.2/6) nearly doubled the audience of NBC’s original comedies (“Community”/”Parks and Recreation” = 3.7 million and 1.8/5) in the hour and led by 22% in Adults 18-49.  The animated Christmas special won its hour by a wide margin over its nearest broadcast competition with Kids 2-11, beating out Fox’s “The X Factor Results Show” by 38% (2.9/9 vs. 2.1/7) to stand as the No. 1 broadcast program of the night.

 

  • Boosting the slot week to week in viewers (+22%) and young adults (+22%), “Santa Claus is Comin’ to Town” tallied ABC’s 2nd-highest Adult 18-49 number in the hour this season.

 

“CMA Country Christmas” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s “CMA Country Christmas” (9.0 million) stood as the most-watched TV program overall during its 2-hour time period.  In addition from 9:00-11:00 p.m. among Adults 18-49, ABC beat out NBC’s original programming (“The Office”/”Whitney”/”Prime Suspect”) by 11% (2.1/6 vs. 1.9/5).

 

  • The ABC Christmas special, filled with music and memories from your favorite country stars, jumped over last year’s broadcast by 23% in Total Viewers and by 50% in Adults 18-49 (7.3 million and 1.4/4 on 11/29/10).

 

  • ABC’s “CMA Country Christmas” concert topped CBS’ “Grammy Nominations Concert” from the previous night (5.7 million and 1.9/5 on 11/30/11, from 10:00-11:00 p.m.) by 3.3 million viewers and by 11% with young adults.

 

Friday

ABC ranked as the 2nd-most-watched broadcast network (4.6 million) to CBS, outdrawing Fox (+2% - 4.5 million) and NBC (+64% - 2.8 million). In addition, ABC topped NBC on the night by 71% in Adults 18-49 (1.2/4 vs. 0.7/2).

 

  • ABC grew week to week in both viewers (+2%) and young adults (+9%).

 

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

At 8 o’clock, ABC’s “Extreme Makeover: Home Edition” ranked No. 2 versus its broadcast competition in Total Viewers (4.6 million) to CBS, leading Fox’s coverage of the “Pac-12 Football Championship Game” by 12% (4.1 million) and NBC’s special “Movie of the Week – Game of Your Life” by 84% (2.5 million).

 

  • The ABC unscripted series was up over its last original two weeks ago by 14% in Adults 18-34 and by 33% in Women 18-34, matching the Net’s highest numbers in the time period this season to date.

 

20/20” (10:00-11:00 p.m.)

ABC’s “20/20” was the 2nd-most-watched program overall in the 10 o’clock hour, outdrawing its NBC newsmagazine competition (“Dateline”) in Total Viewers (+11% - 4.5 million vs. 4.1 million) for the 4th time in 5 telecasts. In addition, the ABC newsmagazine beat the NBC newsmagazine by 30%


 

in Adults 18-49 (1.3/4 vs. 1.0/3) and by 21% in Adults 25-54 (1.7/5 vs. 1.4/4). “20/20” featured Diane Sawyer’s reporting on the overmedication of children in the U.S. foster care system and Katie Couric’s interview with superstar Beyoncé.

 

  • 20/20” was up over the prior week by 8% in Adults 18-49, by 27% in Women 18-49 and by 20% in Women 25-54.

 

Saturday

 

Saturday Night Football” (Fall 2011, Saturday Prime)

Wrapping its 2011 season, ABC’s “Saturday Night Football” surged over last season by 12% in Total Viewers (6.7 million vs. 6.0 million) and by 21% in Adults 18-49 (2.3/7 vs. 1.9/6), marking the franchise’s best results in 3 years – since Fall 2008.

 

  • Since its debut in Fall 2006, “Saturday Night Football” has finished as Saturday’s No. 1 TV program in Adults 18-49 in each of its 6 seasons.

 

  • Leading the night once again, Saturday Night Football” made ABC the No. 1 network on the evening in Adults 18-49 for the 4th time in its 6 years on the air, while ranking No. 1 with all key Men (M18-34/M18-49/M25-54) for the 5th time in 6 seasons.

 

Sunday

During the 7 o’clock hour opposite Fox’s monster NFL overrun (NY Giants -Green Bay Packers), ABC’s “America’s Funniest Home Videos” gathered audience throughout its broadcast, surging from its first half-hour to its second half-hour with viewers (+25% - 5.3 million to 6.6 million) and young adults (+42% - 1.2/3 to 1.7/4).  ABC’s broad-skewing video-clip show ran as the No. 1 entertainment broadcast program in its slot it with Women 18-34, Teens12-17 and Kids 2-11.

 

  • “America’s Funniest Home Videos” achieved a 10-month high with Teens 12-17 – since 1/30/11.

 

Once Upon A Time” (8:00-9:00 p.m.)

Airing opposite sports-driven competition during the 8 o’clock hour from “Sunday Night Football” (Detroit Lions-New Orleans Saints) on NBC and Fox’s NFL overrun-fueled programming, ABC freshman drama “Once Upon A Time” built sharply on its lead-in at 8:00 p.m. (+3.7 million viewers/+129% in AD18-49) to beat out the season’s penultimate episode of CBS’ “Amazing Race XIX” by double digits in Adults 18-49 (+19% - 3.2/7 vs. 2.7/6) and earned the No. 1 position across all key Women (W18-34/W18-49/W25-54).  In fact, the wide-appealing Disney-owned drama registered as Sunday’s No. 1 entertainment program with key Women (W18-34/W18-49) for the series’ 6th time in as many telecasts.

 

  • TV’s No. 1 new drama with young adults,Once Upon A Time” continued to produce substantial year-over-year gains for ABC, improving over original programming (“Home  Edition”) on the year-ago night by 18% in Total Viewers (9.7 million vs. 8.2 million) and by 45% in Adults 18-49 (3.2/7 vs. 2.2/6).

 

Desperate Housewives” (9:00-10:01 p.m.)

Returning after being preempted on each of the past two weeks, ABC’s “Desperate Housewives(2.7/6) dominated its drama competition in the 9 o’clock hour among Adults 18-49, outdelivering CBS’ “The Good Wife(1.9/4) by 42% (beating CBS in the hour for the 9th straight telecast this season).  In addition, “Housewives” made ABC the No. 1 non-sports network in the slot with Adults 25-54 and across all key Women demographics (W18-34/W18-49/W25-54).


 

WEEK NO. 11:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 3.0      No.1 CBS     8,950,000

No.2   NBC 2.3      No.2 FOX     8,620,000

No.3   CBS 2.2      No.3 NBC     7,270,000

No.4   ABC 1.8      No.4 ABC     6,450,000

No.5   CW  0.6      No.5 CW      1,620,000

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 11/28/11.

 
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