Best NFL Viewership For Holiday Season In Two Decades

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

December 7th, 2011

via press release:

BEST NFL VIEWERSHIP FOR HOLIDAY SEASON IN TWO DECADES

WITH MORE GREAT GAMES TO COME

 

More than 19 million viewers/game – nearly tripling broadcast primetime

 

Packers-Giants on FOX most watched Sunday telecast of season

The tradition of watching NFL football during the holiday season has continued this year in record numbers. Heading into the most-watched time of the football season with upcoming matchups including Giants-Cowboys (twice), Bears-Packers, Patriots-Broncos, Steelers-49ers, Falcons-Saints and Ravens-Bengals, and with two-thirds of games within one score in the fourth quarter, fans are in for a fantastic finish.

 

An average of 19.3 million fans have watched games in the first two weeks of this holiday season – Week 12 (Thanksgiving week) and Week 13 – the most to kick off the holidays since 1992.  In addition, the 19.3 million average is nearly three times the average of broadcast primetime (6.7 million viewers) in the same time period.

 

This past week (Nov. 28-Dec. 4), the FOX Sunday national telecast (mostly Packers-Giants) was the most-watched show on television drawing 29.8 million viewers – tops for any Sunday telecast this season.

 

Thanksgiving weekend was the most-watched NFL regular-season weekend in 18 years and featured a pair of Thanksgiving afternoon games (CBS’ Miami at Dallas and FOX’s Green Bay at Detroit) topping 30 million average viewers -- the first time both broadcast networks topped the 30-million mark on Thanksgiving Day.  The Thanksgiving night Thursday Night Footballgame on NFL Network (San Francisco at Baltimore) was the most-watched cable program in Thanksgiving history and the most watched game in the eight-year history of NFLN with an average of 10.7 million viewers.

 

NFL games also topped local ratings in 28 of 30 NFL markets last week.  Following is the list of NFL markets where football was the top-rated program last week:

 

Week of 11/28–12/4  

 

HH

HH

RTG

Market Game

Date

RTG

SHR

Rank

New Orleans Giants at Saints*

11/28/11

61.0

74

1

Milwaukee Packers at Giants

12/4/11

53.2

77

1

Pittsburgh Bengals at Steelers

12/4/11

43.9

71

1

Dallas Cowboys at Cardinals

12/4/11

39.0

59

1

Baltimore Ravens at Browns

12/4/11

38.2

57

1

Boston Colts at Patriots

12/4/11

33.6

65

1

Denver Broncos at Vikings

12/4/11

33.4

62

1

Minneapolis Broncos at Vikings

12/4/11

32.2

65

1

Cincinnati Bengals at Steelers

12/4/11

31.7

56

1

Kansas City Chiefs at Bears

12/4/11

31.7

55

1

Chicago Chiefs at Bears

12/4/11

30.5

57

1

Nashville Titans at Bills

12/4/11

27.3

44

1

Cleveland Ravens at Browns

12/4/11

26.4

44

1

Detroit Lions at Saints

12/4/11

26.4

37

1

Indianapolis Colts at Patriots

12/4/11

26.2

46

1

Houston Falcons at Texans

12/4/11

25.8

48

1

Charlotte Panthers at Bucs

12/4/11

23.5

45

1

Phoenix Cowboys at Cardinals

12/4/11

22.9

41

1

New York Packers at Giants

12/4/11

21.8

37

1

Seattle Eagles at Seahawks**

12/1/11

21.5

38

1

Washington, DC Jets at Redskins

12/4/11

21.4

47

1

Philadelphia Eagles at Seahawks**

12/1/11

20.6

33

1

San Fran-Oakland Rams at 49ers

12/4/11

18.2

47

1

San Diego Packers at Giants

12/4/11

18.0

40

1

St. Louis Rams at 49ers

12/4/11

17.4

30

1

Miami Raiders at Dolphins

12/4/11

15.7

34

1

Buffalo Packers at Giants

12/4/11

15.6

24

1

Tampa Packers at Giants

12/4/11

15.4

29

1

* Local affiliate & ESPN combined

** Local affiliate & NFLN combined

Source: NFL & The Nielsen Company

 
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