‘Last Man Standing’ Hits Multi-Week Highs in Key Demos
via press note:
At 8pm opposite original programming on Fox (Glee) and NBC (A Michael Buble Christmas), ABC freshman Last Man Standing earned second place in its slot in with Total Viewers and Adults 18-49, while ranking a solid #1 with Adults 25-54 and Men 18-49. In addition, self-starter Last Man continued to finish as Tuesday’s most-watched comedy, attracting 1.9 million more viewers than Fox’s runner-up Glee-assisted New Girl at 9pm.
- Last Man Standing was up week to week with Adults 18-49 (+8%), Adults 18-34 (+6%), Teens 12-17 (+25%) and Kids 2-11 (+13%). In fact the show hit a 6-week high with Adults 18-34, a 5-week high with Kids 2-11 and a 4-week high with Teens 12-17 – best since 10/25/11, 11/1/11 and 11/8/11, respectively.
- On average since its premiere, Last Man Standing is growing the half-hour for ABC by 2.9 million viewers and by 38% in Adults 18-49 over original series programming on the comparable nights last year.
Leaping over its repeat Suburgatory lead-in at 10pm by 3.2 million viewers and by 15% in Adults 18-49, ABC’s Body of Proof attracted a larger overall audience (+7%) than the final hour of the season’s penultimate episode for NBC’s The Biggest Loser 12. Additionally, the ABC drama placed #2 in its hour among key Women (W18-49/W25-54).
- Body of Proof once again improved over original series programming on the same night last year with viewers and young adults. In fact on average season to date, Body of Proof is boosting Tuesday’s 10pm hour for ABC by 2.6 million viewers and by 14% in Adults 18-49 over the same point last season.