The Tiger Woods Effect: Chevron World Challenge Final Round Ties Highest Rating for Tournament Since 2003
via press release:
CHEVRON WORLD CHALLENGE CONTINUES GOLF CHANNEL RATINGS MOMENTUM
Golf Channel Delivers Highest Cable Viewership Ever in 12-year History of Event
NBC’s Final Round Ties Highest Rating for Tournament Since 2003
NBC Sports Group Aired 16 Hours of Live Tournament Action
ORLANDO, Fla. (Dec. 7, 2011) – NBC Sports Group’s coverage of the Chevron World Challenge scored record ratings for Golf Channel, while capturing Tiger Woods’ first professional victory in more than two years.
Friday’s second round on Golf Channel (3-6 pm ET) was the best early round delivery in the history of the tournament, producing a 1.2 household rating and 1,228,000 average viewers, according to data released by Nielsen. The mark was 34 percent higher than the same round last year. Thursday’s round one (0.6 / 604,000) was up 25 percent year over year.
Sunday’s final round on NBC, which featured Woods’ and Zach Johnson’s late-round battle for the top spot on the leaderboard, tied last year’s playoff-fueled finish (Woods and U.S. Open Champion Graeme McDowell) as the highest-rated final round of this event in eight years with a 2.4 household rating. Saturday’s third round overnight rating was the best Saturday delivery since 2007 when Woods last won this event and up 13 percent year over year with a 1.8 overnight rating.
December Momentum: Continuing a strong, fall tournament lineup that garnered Golf Channel its most-watched November ever, the Chevron World Challenge kicked off a December slate that will feature this week’s Dubai World Championship and its $7.5 million payday. The month also will be highlighted by golf legends Johnny Miller, Nick Faldo and Raymond Floyd who will share their secrets to success during “7 Nights at the Academy,” beginning Dec. 12. During 15 themed shows over seven nights, the trio will share instructional tips for all aspects of the game from tee to green.
Q-School Up 48%: Golf Channel’s coverage of Monday’s final round of the PGA TOUR Qualifying Tournament – better known as Q-School and one of the toughest tests in golf – was up 48 percent over last year and the highest-rated round of Q-School since 2008 (0.2 household rating / 151,000 average viewers).
Golf Channel and NBC Analysts on Woods’ Victory and Impact on Golf:
ROGER MALTBIE: “Tiger reminded us why he’s been the greatest player of his generation and maybe the best of all-time. This is the performance we’ve been waiting for. The drama…the big putts…when they matter the most. What a thrill ride.”
MARK ROLFING: “Tiger’s win today was not only important for him, it was really important for golf. You could sense the excitement all day, especially the last few holes. There was nothing artificial about it, today was important for the game. I haven’t seen him perform in two years the way he did on 17 and 18. The putt at 17 changed everything today. That was the most important putt I’ve seen him hit in the last couple of years.”
GARY KOCH: “I think you can sense this coming, certainly from what we saw at The Presidents Cup and the way Tiger was swinging the club – controlling the ball and playing shots that we had not see him be able to play in quite some time. It was just a matter of time until this first win came about. Bottom line was he made two crucial putts that he needed to make – putts that we have seen him make in the past on a regular basis – but not recently. Today he was able to get that done.”
CHARLIE RYMER: “For Tiger, it all started clicking for him at The Presidents Cup. You could see this win coming. The Chevron World Challenge certainly isn’t a major or even a full-field event, but it could prove to be one of Tiger’s most significant wins. We don’t know what Tiger 2.0 will look like, but he’s now proven himself that he can win again. And he got there through hard work, belief in a new method and belief in himself. Watching Tiger win today was almost like watching a new young talent break through for his first win. It wasn’t done with band aids and duct tape, it was done with solid fundamentals.”