ABC Daytime Ratings For ‘The Chew,’ ‘The View,’ ‘One Life To Live,’ & ‘General Hospital’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

 

via press release:

ABC IS DAYTIME’S NO. 1 NETWORK IN TARGET WOMEN

Fringe Ratings Report: ABC Daytime Programming — Week of Nov. 28, 2011

ABC is Daytime’s No. 1 Network in Women 18-49 and Women 25-54

“The View” is Daytime’s No. 1 Program in Women 18-34 and Delivers
its Most-Competitive No. 2 Rank in Women 18-49 in 3 Years

“The Chew” Generates its 2nd-Most-Watched Week in Women 18-49

“The View,” “One Life to Live” and “General Hospital” Place Among
Daytime’s Top 3 Programs in Women 18-49 and the Top 4 in Women 25-54

ABC Daytime

* ABC stood as Daytime’s No. 1 network in Women 18-49 (1.0 rating/642,000) and Women 25-54 (1.3 rating/821,000).

* “The View” ranked as Daytime’s No. 1 program in Women 18-34 (0.6 rating/196,000 – tie), and delivered its most competitive No. 2-rank in Women 18-49 in over 3 years – since 2008 election fueled coverage week of 11/10/08.

* “The Chew” generated its 2nd-most-watched week to date in Women 18-49 (503,000) and Women 25-54 (665,000), climbing by a notable 8% week to week in the key 18-49 sales demo (vs. 464,000).

* In Women 18-49, “The View” (No. 2 – 1.2 rating/749,000), “One Life to Live” (No. 3T – 1.0 rating/666,000) and “General Hospital” (No. 3T – 1.0 rating/651,000) ranked among the week’s Top 3 Daytime programs.

* In Women 25-54, “The View” (No. 2 – 1.6 rating/953,000), “One Life to Live” (No. 3 – 1.4 rating/848,000) and “General Hospital” (No. 4T — 1.3 rating/816,000) placed among the week’s Top 4 Daytime programs.

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.40 million No. 1 ABC 1.0/642,000

No. 2 ABC 2.76 million No. 2T NBC 0.9/587,000

No. 3 NBC 2.46 million No. 2T CBS 0.9/548,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.3/803,000

The View ABC 1.2/749,000

One Life to Live ABC 1.0/666,000

General Hospital ABC 1.0/651,000

Days of Our Lives CBS 0.9/587,000

Source: NTI, Live + Same Day: Week of 11/28/11. All ranks/ties based on rating unless otherwise noted.

blog comments powered by Disqus