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TV Ratings Wednesday: Series/Season Low Ratings Widespread, As CBS Tops Its First Wednesday Of The Season Among Adults 18-49

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December 8th, 2011


Scoreboard CBS ABC FOX Uni NBC CW
Adults 18-49: Rating/Share 3.1/8 3.0/8 3.0/8 1.6/4 1.6/4 0.8/2
Adults 18-34: Rating/Share 1.6/5 2.6/8 2.4/7 1.8/5 1.3/4 0.7/2
Total Viewers (million) 11.620 8.354 9.271 3.693 6.122 1.806


CBS lead Wednesday's adults 18-49 ratings for the first time this season as Survivor rose 6% vs. last week to a 3.3 adults 18-49 rating. After two weeks of repeats, Criminal Minds returned down 8% to a 3.4 adults 18-49 rating, matching a season low. CSI was down a tenth vs. its last new episode two weeks ago to a 2.5 adults 18-49 rating, also matching a season low.

After repeats last week, ABC was up vs. its depressed Thanksgiving Eve special episode ratings, but mostly down vs. regular episodes 3 weeks ago. The Middle rose 12% vs. its pre-Thanksgiving episode to a 2.8 adults 18-49 rating (down 7% vs. 3 weeks ago). Suburgatory also rose 12% to a 2.8 adults 18-49 rating (down 3% vs. 3 weeks ago to a regular episode low). Modern Family rose 9% to a 5.0 adults 18-49 rating (down 11% vs. 3 weeks ago to a season regular episode low). Happy Endings rose 12% to a 2.9 adults 18-49 rating. Revenge rose 14% to a 2.4 adults 18-49 rating (down 8% from 3 weeks ago matching a regular episode low).

The X Factor drew a 3.3 adults 18-49 rating, down 11% vs. last week setting a Wednesday episode low. The second episode of I Hate My Teenage Daughter tumbled an dizzying 25% vs. its premiere to a 2.1 adults rating. I cautioned against assuming it would be canceled after one episode, no more cautioning from me now.

NBC's Up All Night rose 20% from its Thanksgiving Eve special episode to a 1.8 adults 18-49 rating (but fell 5% vs. two weeks ago to a regular episode low). Harry's Law slid a tenth of a point vs. last week to a 1.2 adults 18-49 rating. Against regular competition on ABC and CBS, Law & Order: SVU fell 14% vs. last week to just a 1.9 adults 18-49 rating, matching its series low.

The season finale of America's Next Top Model rose 25% vs. last week to a 1.0 adults 18-49 rating. It also had its highest total viewership since 4/27/11. By my records, that's the only time a CW show other than The Vampire Diaries has hit a 1.0 adults 18-49 rating since the week ending September 18. I've since been corrected that ANTM also had a 1.0 rating on 10/26.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, December 7, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Survivor: South Pacific 3.3 9 11.535
FOX The X Factor (8-9:30p) 3.3 9  10.554
ABC The Middle 2.8 8 8.806
NBC Up All Night 1.8 5 4.959
CW America's Next Top Model -R 0.5 1 1.261
tvbythenumbers.com
8:30PM ABC Suburgatory 2.8 8 8.043
NBC Up All Night -R 1.4 4 3.835
tvbythenumbers.com
9:00PM ABC Modern Family 5.0 13 12.133
CBS Criminal Minds 3.4 8 12.258
NBC Harry's Law 1.2 3 7.038
CW America's Next Top Model 1.0 3 2.351
tvbythenumbers.com
9:30PM ABC Happy Endings 2.9 7 6.532
FOX I Hate My Teenaged Daughter 2.1 5 5.420
tvbythenumbers.com
10:00PM CBS CSI 2.5 7 11.066
ABC Revenge 2.4 6 7.305
NBC Law & Order: SVU 1.9 5 6.932

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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