via press release:
BROWNS-STEELERS ON NFL NETWORK’S THURSDAY NIGHT FOOTBALL CABLE’S NO. 1 SHOW OF DAY; VIEWERSHIP UP 22 PERCENT
All 5 NFLN games in ’11 up over last season
Coming next week: NFL Network games on Thursday & Saturday
featuring playoff contenders Dallas & Atlanta
Last night’s Cleveland Browns-Pittsburgh Steelers game on NFL Network was watched by an average of 6.6 million viewers (not including over-the-air stations in Cleveland and Pittsburgh) – up 22 percent from the comparable game last year (Colts-Titans, 5.4 million) and ranking as Thursday’s most-watched program on cable.
Viewership for each of the five Thursday Night Football games played this season is up over last year. The TNF average of 7.0 million viewers is a 23 percent jump over 2010’s first five games (5.7 million).
Complementary coverage of Browns-Steelers online and via mobile devices posted a seven percent increase in video streams viewed.
Thursday Night Football continues with two games featuring playoff contenders next week as the Atlanta Falcons host the Jacksonville Jaguars next Thursday Dec. 15 at 8:00 PM ET and the Dallas Cowboys visit the Tampa Bay Buccaneers next Saturday Dec. 17 at 8:00 PM ET. The Thursday Night Kickoff Presented by Sears pregame show begins at 6:00 PM ET for both games. All Thursday Night Football games are available in their entirety on NFL Mobile Only From Verizon with complementary online coverage via NFL.com/LIVE Thursday Night Football presented by GMC.