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Live+7 DVR Ratings: 'Two and a Half Men,' 'House,' 'Hawaii Five-0' Top Absolute Gains, '90210' Tops % Gains In Week 10

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December 12th, 2011

 

 


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 80 such programs in the complete data for the week, which is nearly a full schedule of new broadcast episodes.

During week ten of the 2011-12 broadcast season (Nov 21-27, 2011) with  Modern Family designated as "special" on Thanksgiving Eve (along with the other ABC shows) CBS's Two and a Half Men and House topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.4 with adults 18-49.

90210 topped the % adults 18-49 ratings increase from DVR viewing, each adding 67% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 led the absolute average viewership gained from DVR viewing, adding 3.76 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Two and a Half Men-11/21 CBS 5.2 6.6 1.40 26.9%
2 HOUSE-11/21 FOX 2.5 3.9 1.40 56.0%
3 Hawaii Five-0-11/21 CBS 2.8 4.1 1.30 46.4%
4 NCIS-11/22 CBS 3.5 4.8 1.30 37.1%
5 Once Upon A Time-11/27 ABC 3.4 4.5 1.10 32.4%
6 2 Broke Girls-11/21 CBS 4.6 5.7 1.10 23.9%
7 How I Met Your Mother-11/21 CBS 4.4 5.5 1.10 25.0%
8 Family Guy-11/27 FOX 2.8 3.9 1.10 39.3%
9 Castle-11/21 ABC 2.3 3.2 0.90 39.1%
10 NCIS: LOS ANGELES-11/22 CBS 3.0 3.9 0.90 30.0%
11 Terra Nova-11/21 FOX 2.1 3.0 0.90 42.9%
12 PARENTHOOD-11/22 NBC 1.9 2.8 0.90 47.4%
13 MIKE & MOLLY-11/21 CBS 4.2 5.0 0.80 19.0%
14 Last Man Standing-11/22 ABC 2.7 3.4 0.70 25.9%
15 Unforgettable-11/22 CBS 2.2 2.8 0.60 27.3%
16 American Dad-11/27 FOX 2.2 2.7 0.50 22.7%
17 Simpsons-11/27 FOX 2.6 3.1 0.50 19.2%
18 90210-11/22 CW 0.6 1.0 0.40 66.7%
19 DANCING W/STARS RESULTS-11/22 ABC 4.1 4.4 0.30 7.3%
20 Dancing with the Stars-11/21 ABC 3.5 3.8 0.30 8.6%
21 Amazing Race 19-11/27 CBS 2.9 3.2 0.30 10.3%
22 Hart Of Dixie-11/21 CW 0.7 1.0 0.30 42.9%
23 CLEVELAND-11/27 FOX 1.7 2.0 0.30 17.6%
24 Biggest Loser 12-11/22 NBC 2.0 2.3 0.30 15.0%
25 SING OFF-11/21 NBC 1.4 1.7 0.30 21.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 90210-11/22 CW 0.6 1.0 0.40 66.7%
2 HOUSE-11/21 FOX 2.5 3.9 1.40 56.0%
3 AMERICA'S Top Model-11-11/23 CW 0.4 0.6 0.20 50.0%
4 PARENTHOOD-11/22 NBC 1.9 2.8 0.90 47.4%
5 Hawaii Five-0-11/21 CBS 2.8 4.1 1.30 46.4%
6 Terra Nova-11/21 FOX 2.1 3.0 0.90 42.9%
7 Hart Of Dixie-11/21 CW 0.7 1.0 0.30 42.9%
8 Family Guy-11/27 FOX 2.8 3.9 1.10 39.3%
9 Castle-11/21 ABC 2.3 3.2 0.90 39.1%
10 NCIS-11/22 CBS 3.5 4.8 1.30 37.1%
11 Once Upon A Time-11/27 ABC 3.4 4.5 1.10 32.4%
12 NCIS: LOS ANGELES-11/22 CBS 3.0 3.9 0.90 30.0%
13 Gossip Girl-MON-11/21 CW 0.7 0.9 0.20 28.6%
14 Unforgettable-11/22 CBS 2.2 2.8 0.60 27.3%
15 Two and a Half Men-11/21 CBS 5.2 6.6 1.40 26.9%
16 Last Man Standing-11/22 ABC 2.7 3.4 0.70 25.9%
17 How I Met Your Mother-11/21 CBS 4.4 5.5 1.10 25.0%
18 2 Broke Girls-11/21 CBS 4.6 5.7 1.10 23.9%
19 American Dad-11/27 FOX 2.2 2.7 0.50 22.7%
20 SING OFF-11/21 NBC 1.4 1.7 0.30 21.4%
21 Simpsons-11/27 FOX 2.6 3.1 0.50 19.2%
22 MIKE & MOLLY-11/21 CBS 4.2 5.0 0.80 19.0%
23 CLEVELAND-11/27 FOX 1.7 2.0 0.30 17.6%
24 Biggest Loser 12-11/22 NBC 2.0 2.3 0.30 15.0%
25 Allen Gregory-11/27 FOX 1.5 1.7 0.20 13.3%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Hawaii Five-0-11/21 CBS 10592 14351 3759 35.5%
2 NCIS-11/22 CBS 18495 22171 3676 19.9%
3 Two and a Half Men-11/21 CBS 15817 18717 2900 18.3%
4 HOUSE-11/21 FOX 7464 10283 2819 37.8%
5 Castle-11/21 ABC 10901 13714 2813 25.8%
6 NCIS: LOS ANGELES-11/22 CBS 14095 16728 2633 18.7%
7 Once Upon A Time-11/27 ABC 10687 13242 2555 23.9%
8 Unforgettable-11/22 CBS 10421 12870 2449 23.5%
9 2 Broke Girls-11/21 CBS 11326 13766 2440 21.5%
10 PARENTHOOD-11/22 NBC 4566 6652 2086 45.7%
11 Terra Nova-11/21 FOX 6497 8565 2068 31.8%
12 MIKE & MOLLY-11/21 CBS 13054 15011 1957 15.0%
13 How I Met Your Mother-11/21 CBS 10010 11889 1879 18.8%
14 Family Guy-11/27 FOX 5502 7323 1821 33.1%
15 Last Man Standing-11/22 ABC 9288 10990 1702 18.3%
16 Dancing with the Stars-11/21 ABC 19605 20642 1037 5.3%
17 DANCING W/STARS RESULTS-11/22 ABC 19563 20472 909 4.6%
18 Simpsons-11/27 FOX 5606 6487 881 15.7%
19 American Dad-11/27 FOX 4477 5355 878 19.6%
20 Amazing Race 19-11/27 CBS 10149 10976 827 8.1%
21 Biggest Loser 12-11/22 NBC 5583 6405 822 14.7%
22 SING OFF-11/21 NBC 4273 4879 606 14.2%
23 90210-11/22 CW 1255 1803 548 43.7%
24 CLEVELAND-11/27 FOX 3668 4185 517 14.1%
25 Hart Of Dixie-11/21 CW 1771 2286 515 29.1%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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