ABC Family is Cable’s No. 1 Network in Prime for the 2nd Consecutive Week in Women 18-49 and Females 12-34

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via press release:

ABC Family is Cable’s No. 1 Network in Prime for the

2nd Consecutive Week in Women 18-49 and Females 12-34

~Is the Network’s Most-Watched Week of 2011 in Viewers, Adults 18-49 and Women 18-49

Original Movie “12 Dates of Christmas” is the No. 1 Movie in Key Females

~ Airs the Week’s Top 6 Movies in Adults 18-49 and 7 of the Top 8 in Women 18-49

14th Annual “25 Days of Christmas” Pacing as the Event’s 2nd-Biggest Ever

The Walt Disney Company Delivers 3 of Cable TV’s Top 4

Most-Watched Networks in Prime in Total Viewers

ABC Family

 

Driven by its 14th annual “25 Days of Christmas” campaign, ABC Family recorded its most-watched week of 2011 in Prime in Total Viewers  (2.4 million), Adults 18-49 (1.1 million) and Women 18-49 (670,000), and its 2nd-most-watched week of the year in Adults 18-34 (555,000), Women 18-34 (344,000) and Viewers 12-34 (815,000), behind only last week.

 

For the 2nd consecutive week, ABC Family was cable’s No. 1 network in Prime in Women 18-49 and Females 12-34, and ranked a competitive No. 4 in Total Viewers.

 

Also, for an impressive 2nd straight week, The Walt Disney Company held 3 of cable’s Top 4 networks in Total Viewers Disney Channel (No. 2 – 2.580 million), ESPN (No. 3 – 2.441 million) and ABC Family (No. 4 – 2.438 million).

 

  • Sunday’s debut of original movie “12 Dates of Christmas” (8:00 – 10:00 p.m.) stood as the week’s No. 1 cable movie in Women 18-34 (461,000/1.4 rating), Women 18-49 (914,000/1.4 rating) and Females 12-34 (743,000/1.6 rating), and a solid No. 3 in Adults 18-49 (1.3 million/1.0 rating)

 

  • “25 Days of Christmas 2011” is off to the event’s 2nd-best start ever in Adults 18-34 (626,000) and Viewers 12-34 (911,000), behind only last year’s event.
  • ABC Family aired cable TV’s Top 6 movies this week in Adults 18-49:

 

 

  • ABC Family aired cable TV’s Top 2 movies this week in Women 18-49, and 7 of the Top 8 overall:

 

 

 

Source: Nielsen Media Research (National Ratings, 12/5-12/11/11, Live + Same Day; “25 Days of Christmas 2011”: 12/1-12/11/2011.

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