CBS WIns the Week in Viewers, Adults 18-49 and Adults 25-54

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December 13th, 2011

via press release:

CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

 

Network Continues to Lead for the Season in All Measures with Year-to-Year Gains

 

CBS Wins Five Nights in Viewers and Adults 18-49

 

CBS Has the Week's Top 10 Non-Football Programs

 

The Finale of "The Amazing Race" Crosses the Finish Line with Season Highs in Viewers and Key Demos

 

"The Good Wife" Delivers it Largest Audience of the Season, Best Adult 25-54 rating and Matches Season High in Adults 18-49

 

"2 Broke Girls" Delivers Largest Audience Since its Premiere; HIMYM Best Since January 2009

 

            CBS placed first in viewers, adults 18-49 and adults 25-54 and continues to lead season-to-date in all measures with year-to-year growth, according to Nielsen live plus same day ratings for the week ending Dec. 11.

 

CBS has the top 10 non-football programs of the week led by Two and a Half Men, 60 Minutes, The Big Bang Theory, THE Mentalist, 2 Broke Girls, NCIS, Person Of Interest, MIKE & MOLLY, Criminal Minds and NCIS: LOS ANGELES.

 

Among adults 18-49, CBS had five of the top six scripted programs led by TWO AND  A HALF MEN (#1, tie), The Big Bang Theory, 2 Broke Girls, How I Met Your Mother and MIKE & MOLLY.  Criminal Minds was the week's #1 drama in adults 18-49.

 

2 Broke Girls delivered its largest audience since its series premiere and How I Met Your Mother had its biggest audience since January 2009.  The season finale of THE Amazing Race delivered season highs in viewers and key demographics while THE Good Wife had its largest audience of the season, best adult 25-54 rating and matched its season high in adults 18-49.  Rebroadcasts of NCIS and NCIS: LOS ANGELES out-delivered all original scripted programming on the competition.

 

For the week in viewers: CBS (10.53m), NBC (7.30m), ABC (6.23m) and FOX (5.95m). Season-to-date: CBS (12.59), ABC (9.54m), FOX (9.24m) and NBC (7.41m).

For the week in key demographics CBS was first in both adults 25-54 (3.5/09) and adults 18-49 (2.7/07).  Compared to the same week last year, CBS was up +4% in adults 18-49, even in households, viewers and adults 25-54.    Season-to-date, CBS is first in adults 25-54 (4.3/11) and tied with FOX for first in adults 18-49 (3.3/09, each).  Season-to-date, CBS is up +5% in households, +2% in both viewers and adults 25-54 and +3% in adults 18-49.

 

For the week in households: CBS (6.5/10), NBC (4.5/07), ABC (3.9/06) and ABC (3.6/06).  Season-to-date: CBS (7.9/13), ABC (6.1/10), FOX (5.5/09) and NBC (4.7/08).

 

CBS Weekly Highlights:

 

? How I Met Your Mother was first in households (7.2/11), viewers (11.50m), adults 25-54 (5.2/13), adults 18-49 (4.5/12) and adults 18-34 (3.9/12).  Compared to the last first-run episode (on Nov. 21), HOW I MET YOUR MOTHER was up +20% in household (from 6.1/09), +8% in adults 25-54 (from 4.8/12), +2% in adults 18-49 (from 4.4/12) and added +1.70m viewers (from 10.01m, +17%).  How I Met Your Mother posted its best household rating since Jan. 9, 2006, best adults 25-54 rating since Sept. 19, 2011 (season premiere) and largest audience since Jan. 12, 2009.

 

? 2 Broke Girls was first in households (7.9/12), viewers (12.75m), adults 25-54 (5.6/13), adults 18-49 (4.6/12) and adults 18-34 (3.5/10).  2 BROKE GIRLS posted its best household rating and largest audience since its series premiere.

 

? Two and a Half Men was first in households (9.3/14), viewers (15.18m), adults 25-54 (6.2/14), adults 18-49 (5.1/12) and adults 18-34 (3.6/10).

 

? MIKE & MOLLY was first in households (7.9/12), viewers (12.66m), adults 25-54 (5.4/12), adults 18-49 (4.2/10) and adults 18-34 (2.6/07).

 

? Hawaii Five-0 was first in households (6.9/11), viewers (11.01m), adults 25-54 (4.0/10), adults 18-49 (3.0/08) and adults 18-34 (1.5/04).  Hawaii Five-0 beat NBC and ABC combined in both adults 25-54 (4.0/10 vs. 3.8/09) and adults 18-49 (3.0/08 vs. 2.9/07).  Hawaii Five-0 was up +3% in household (from 6.7/11), +8% in adults 25-54 (from 3.7/09), +7% in adults 18-49 (from 2.8/07) and added +420,000 viewers (from 10.59m, +4%) compared to the last first-run episode (on Nov. 21).

 

? NCIS (R) was first in households (8.2/13), viewers (12.73m), adults 25-54 (3.1/08) and tied for second in adults 18-49 (2.1/06, with ABC).

 

? NCIS: LOS ANGELES (R) was first in households (7.9/12), viewers (12.23m), adults 25-54 (3.1/07) and second in adults 18-49 (2.2/05).

 

? SURVIVOR: SOUTH PACIFIC was first in households (6.8/11), viewers (11.59m), adults 25-54 (4.6/12) and tied for first in adults 18-49 (3.3/09, with FOX).  Compared to last week, SURVIVOR: SOUTH PACIFIC was up +3% in households (from 6.6/10), +10% in adults 25-54 (from 4.2/11), +6% in adults 18-49 (from 3.1/09) and added +540,000 viewers (from 11.05m, +5%).

 

? Criminal Minds was first in households (7.7/12), viewers (12.41m), second in adults 25-54 (4.4/10, -0.1 behind ABC) and adults 18-49 (3.4/09).

 

? CSI: CRIME SCENE INVESTIGATION was first in households (7.0/11), viewers (11.14m), adults 25-54 (3.5/09) and adults 18-49 (2.5/07).

 

? The Big Bang Theory was first in households (8.5/14), viewers (14.02m), adults 25-54 (5.9/15), adults 18-49 (4.6/14) and adults 18-34 (3.1/10).

 

? Rules of Engagement was first in adults 25-54 (4.2/10), second in households (6.1/10), viewers (9.96m) and adults 18-49 (3.0/08).

 

? Person Of Interest was first in households (7.9/12), viewers (12.66m), adults 25-54 (3.9/09) and adults 18-49 (2.8/07).  Compared to the last first-run episode (on Nov. 17), Person Of Interest was up +11% in households (from 7.1/11), +5% in adults 25-54 (from 3.7/08), +8% in adults 18-49 (from 2.6/07) and added +1.01m viewers (from 11.65m, +9%).

 

? THE Mentalist was first in households (8.3/14), viewers (13.04m), adults 25-54 (3.7/09) and adults 18-49 (2.7/07).  Compared to the last first-run episode (on Nov. 17), THE Mentalist was up +9% in households (from 7.6/13), +6% in adults 25-54 (from 3.5/09), +8% in adults 18-49 (from 2.5/07) and added +830,000 viewers (from 12.21m, +7%).

 

? FROSTY THE SNOWMAN (R) (S) (8:00-8:31 PM) was first in households (3.9/07), viewers (7.34m), adults 25-54 (2.4/07), adults 18-49 (1.9/07), children 2-11 (4.4/14) and children 6-11 (3.8/12).  Compared to last year's special (on Dec. 11, 2010), FROSTY THE SNOWMAN was up +70% in households (from 2.3/04), +50% in adults 25-54 (from 1.6/05), +36% in adults 18-49 (from 1.4/05), +76% in children 2-11 (from 2.5/09), +73% in children 6-11 (from 2.2/07) and added +2.85m viewers (from 4.49m, +63%).

 

? FROSTY RETURNS (R) (S) (8:31-9:00 PM) was first in households (3.3/06), viewers (6.42m), adults 25-54 (2.0/06), adults 18-49 (1.6/05), children 2-11 (4.4/14) and children 6-11 (3.7/12).  Compared to last year's special (on Dec. 11, 2010), FROSTY RETURNS was up +65% in households (from 2.0/04), +33% in adults 25-54 `(from 1.5/04), +23% in adults 18-49 (from 1.3/04), +47% in children 2-11 (from 3.0/10), +37% in children 6-11 (from 2.7/08) and added +2.25m viewers (from 4.17m, +54%).

           

? YES VIRGINIA (R) (S) was first in viewers (5.40m), children 2-11 (3.5/11), children 6-11 (3.0/09), second in adults 18-49 (1.4/04), tied for second in adults 25-54 (1.7/05, with ABC) and third in households (2.8/05).  Compared to last year's special (on December 17, 2010), YES VIRGINIA was up +6% in adults 25-54 (from 1.6/05), +17% in adults 18-49 (from 1.2/05), +106% in children 2-11 (from 1.7/06), +76% in children 6-11 (from 1.7/05) and added +540,000 viewers (from 4.86m, +11%).

 

? THE Amazing Race 19 (8:42-9:42 PM) was second in households (7.0/10), viewers (11.72m), adults 25-54 (4.5/09) and adults 18-49 (3.3/07) from 8:30-9:30 PM.  THE Amazing Race 19 posted season-highs in these measures.

 

? THE Good Wife (9:42-10:42 PM) was second in households (7.5/12), viewers (11.56m), adults 25-54 (2.2/05) and adults 18-49 (2.2/05) in the 9:30-10:30 PM hour.  THE Good Wife posted season high performances in households, viewers and adults 25-54, matched season best adults 18-49 ratings.

 

CBS top programs of the week:  #3 Two and a Half Men (an average of 15.18m viewers), #4 60 Minutes (14.74m), #5 The Big Bang Theory (14.02m), #7 THE Mentalist (13.04m), #8 2 BROKE GIRLS (12.75m), #9 NCIS (R) (12.73m), #10 Person Of Interest (12.661m), #11 MIKE & MOLLY (12.659m), #12 Criminal Minds (12.41m), #13 NCIS: LOS ANGELES (R) (12.23m), #15 THE AMAZING RACE 19 (11.72m),  #16 SURVIVOR: SOUTH PACIFIC (11.59m), #17 THE Good Wife (11.56m), #18 HOW I MET YOUR MOTHER (11.51m), #19 CSI: CRIME SCENE INVESTIGATION (11.14m), #20 Hawaii Five-0 (11.01m), #22 CSI: MIAMI (10.17m) and #23 Rules of Engagement (9.96m).

 

Prime averages are based on the following hours of rated broadcasts in Week #12:

 

CBS – 22 hours

NBC – 21 ½ hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #12 of 2011-12 Season (ending: 12/11/11)

2011-12

VIEWERS

(000)

CBS                10,526

NBC                7,304

ABC                6,227

FOX                5,954

A25-54

Rtg      Sh

CBS                3.5       9

NBC                2.8       7

ABC                2.2       5

FOX                2.3       6

A18-49

Rtg      Sh

CBS                2.7       7

NBC                2.4       7

ABC                1.7       5

FOX                2.1       6

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/19/11-12/11/11)

2011-12

VIEWERS

(000)

CBS                12,586

NBC                7,409

ABC                9,543

FOX                9,235

A25-54

Rtg      Sh

CBS                4.3       11

NBC                3.0       7

ABC                3.4       8

FOX                3.8       9

A18-49

Rtg      Sh

CBS                3.3       9

NBC                2.6       7

ABC                2.7       7

FOX                3.3       9

 

 
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