Disney Channel Sweeps No. 1 Rank Across Kid, Boy and Girl 6-11 Demographics in Total Day for the 4th Consecutive Week

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December 13th, 2011

via press release:

Disney Channel Sweeps No. 1 Rank Across Kid, Boy and Girl 6-11 Demographics in Total Day for the 4th Consecutive Week

~Marks Record 26th Straight Week at No. 1 Among Kids 6-11 and Tweens 9-14

~Tops Nickelodeon by Double-Digit Percentages for the 24th Time in 26 Weeks in Tweens

~Delivers the Week’s Top 14 TV Telecasts in Kids 6-11 and the Top 7 in Tweens

 

Pacing for an Historic Yearly No. 1 Ranking in Total Day in Kids 6-11;

Will Rank No. 1 for the 3rd Straight Year in Tweens 9-14

~Set to Deliver its Most-Watched Year Ever in Total Viewers, Kids 6-11 and Tweens 9-14

 

Disney Channel: Total Day and Prime Highlights

During the week of December 5, Disney Channel swept Total Day for the 4th consecutive week across target demos, ranking as TV’s No. 1 network in Kids 6-11 (594,000/2.4 rating), Boys 6-11 (263,000/2.1 rating), Girls 6-11 (331,000/2.8 rating), Tweens 9-14 (480,000/2.0 rating) and Girls 9-14 (293,000/2.5 rating). Impressively, in Kids 6-11 and Tweens 9-14, Disney Channel has been TV’s No. 1 network on a total day basis for a record-setting 26 straight weeks.

With just 2 weeks remaining in 2011, Disney Channel is delivering at record levels in Total Day in Total Viewers (1.8 million), Kids 6-11 (670,000/2.7 rating) and Tweens 9-14 (538,000/2.2 rating), and is on pace to deliver its first-ever No. 1 yearly ranking in Kids 6-11 and 3rd consecutive No. 1 yearly ranking in Tweens.

  • This week was Disney Channel’s 46th at No. 1 in Tweens 9-14 out of 50 weeks this year, and the 24th time in the past 26 weeks generating a double-digit percent advantage over Nickelodeon.           

In Prime, Disney Channel has been cable’s No. 1 net on a weekly basis for over 6 years in Kids 6-11 (1.2 million/4.7 rating), or 342 consecutive weeks. In Tweens 9-14 (919,000/3.8 rating), It ranked
No. 1 for the 77th straight week, and for the 339th time in the previous 342 weeks overall.

  • Disney Channel delivered the week’s Top 14 TV telecasts in Kids 6-11, and 19 of the Top 20 overall led by:

 

  • Disney Channel owned the week’s Top 7 TV telecasts in Tweens 9-14, and 19 of the Top 20 overall led by:

 

 

Source: NTI, U.S. ratings. Week of 12/5/11-12/11/11, Live + Same Day; 2011 to date: 12/27/10-12/11/11, most current.

 
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