2011 is Disney XD’s Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics

via press release:

Ratings Highlights for 2011 — Final National Ratings

 

2011 is Disney😄’s Most-Watched Year Ever in Prime and

Total Day in Total Viewers, Key Kid and Boy Demographics

Ratings Surpass Year-Ago Levels by Double-Digit Percentages Across Core Kid Demographics

Cable’s Growth Leader among All Kid Cable Networks

 

Launches “Kickin’ It” to Record Levels; Fast Becomes Disney😄’s #1 Series; Accounts for Network’s Top 3 Live-Action Telecasts in 6-14, 6-11 and 9-14 Demos

 

Disney😄 2011 Total Day and Prime

 

Disney😄 surged to its biggest year in the platform’s history (including its 10 years as Toon Disney) with strong performances by a roster of original series — most notably its top two series, “Kickin’ It” and “Pair of Kings” — along with the channel debut of the movie “Phineas and Ferb: Across the 2nd Dimension.” The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14.  Disney😄’s 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

 

David Levine, Vice President and General Manager, Disney😄 Worldwide, said, “We set out to offer stories, characters and stars that are relatable and inspiring, and this year our programming connected with more viewers than ever before, while offering our clients a very effective way to reach kids, especially boys.”  He continued, “We have great content in store for 2012 and every expectation to continue our growth trajectory.”

 

In Total Day, Disney😄 delivered its largest annual audience in the channel’s history in Total Day in Total Viewers (307,000) and across all key kid demographics: Kids 2-11 (175,000), Kids 6-11 (134,000), Kids 6-14 (166,000), Tweens 9-14 (107,000) – and across all boy targetsBoys 2-11 (107,000), Boys 6-11 (84,000) and Boys 6-14 (103,000) and Boys 9-14 (68,000), posting solid double-digit percent increases in all key breaks.

 

  • Year to year, Disney😄 emerged as cable’s kid growth leader, climbing by hefty margins across all target kid demos: Kids 6-14 (+26% – 166,000 vs. 132,000), Boys 6-14 (+20% – 103,000 vs. 86,000), Kids 6-11 (+25% – 134,000 vs. 107,000), Boys 6-11 (+22% – 84,000 vs. 69,000), Tweens 9-14 (+32% – 107,000 vs. 81,000) and Boys 9-14 (+28% – 68,000 vs. 53,000).

 

  • Disney😄 defeated Nicktoons by double-digit percentages in Total Day across the board: by 61% in Total Viewers (307,000 vs. 191,000), by 80% in Kids 2-11 (175,000 vs. 97,000), by 62% in Boys 2-11 (107,000 vs. 66,000), by 84% in Kids 6-14 (166,000 vs. 90,000), by 56% in Boys 6-14 (103,000 vs. 66,000), by 94% in Kids 6-11 (134,000 vs. 69,000), by 65% in Boys 6-11 (84,000 vs. 51,000), by 88% in Tweens 9-14 (107,000 vs. 57,000) and by 62% in Boys 9-14 (68,000 vs. 42,000).

 

In Prime, 2011 also ranked as Disney😄’s most-watched year on record in Total Viewers (356,000) and in target measures:  Kids 2-11 (211,000), Boys 2-11 (134,000), Kids 6-11 (170,000), Boys 6-11 (110,000), Kids 6-14 (211,000), Boys 6-14 (136,000), Tweens 9-14 (137,000) and Boys 9-14 (90,000).

 

  • The biggest year-to-year gainer among kid cable networks, Disney😄 surpassed year-ago levels by double-digit percentages across its core kid demo group: Kids 2-11 (+15% – 211,000 vs. 184,000), Kids 6-14 (+24% – 211,000 vs. 170,000), Boys 6-14 (+20% – 136,000 vs. 113,000), Kids 6-11 (+25% – 170,000 vs. 136,000), Boys 6-11 (+24% – 110,000 vs. 89,000), Tweens 9-14 (+30% – 137,000 vs. 105,000) and Boys 9-14 (+27% – 90,000 vs. 71,000).

 

  • Disney😄 exceeded Nicktoons by double-digit percentages across the board: by 24% in Total Viewers (356,000 vs. 287,000), by 38% in Kids 2-11 (211,000 vs. 153,000), by 23% in Boys 2-11 (134,000 vs. 109,000), by 53% in Kids 6-14 (211,000 vs. 138,000), by 28% in Boys 6-14 (136,000 vs. 106,000), by 55% in Kids 6-11 (170,000 vs. 110,000), by 31% in Boys 6-11 (110,000 vs. 84,000), by 65% in Tweens 9-14 (137,000 vs. 83,000) and by 43% in Boys 9-14 (90,000 vs. 63,000).

 

Programming Highlights – Chronological

 

  • On June 13, Disney😄 broke more series launch records, as its original series “Kickin’ Itbecame the network’s #1 series premiere in its history in Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its #1 live-action series premiere of all time among Kids 6-11 (431,000).

 

  • Moreover, the series’ 6/20, 7/18 and 7/25 telecasts rank as Disney😄’s Top 3 live-action telecasts of all time in Kids 6-14, Kids 6-11 and Tweens 9-14.

 

  • On August 13, the Disney😄 premiere of “Phineas and Ferb: Across the 2nd Dimensionbecame the network’s #2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its #1 movie telecast ever in Kids 6-11 (751,000/3.0 rating) and Boys 9-14 (304,000/2.4 rating).

 

  • Now in its second season, “Pair of Kingsis out-performing its Season One average by solid margins, including by 11% in Kids 6-14 (511,000 vs. 460,000), by 11% in Kids 6-11 (413,000 vs. 371,000) and by 18% in Tweens 9-14 (373,000 vs. 316,000), ranking as the network’s #2 live-action series of 2011 in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14.

 

Source: NTI, U.S. ratings, 2011: 12/27/10-12/11/11, most current; 2010: 12/28/09-12/26/10, L7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).  Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.

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