Turner Research issued its annual TV summary for 2011 and one of the more interesting things to note is that in the aggregate we're watching more TV than ever, 34.1 hours a week versus only 33.9 in 2010. Aggregate numbers mask some things, and it could be that younger adults are watching less TV but increased consumption by older viewers is offsetting it. I'll see if I can find any age breakout, but here's the aggregate:
All data is blended Final Live+7 (12/27/2010 – 11/27/2011) and preliminary Live+SD (11/28/2011-12/11/2011), unless otherwise noted.
Despite increasing competition from other media, television continues to enjoy growth.
Average Hours of Viewing Per Person Per Week (Total Day) Year-to-Date 2006TD
2009TD
2010TD
2011TD
Total Viewing 32.3
33.7
33.9
34.1
Live Viewing 31.9
31.8
31.7
31.6
TSV 0.4
1.9
2.2
2.5
2006TD: 12/26/2005-12/10/2006; 2009TD: 12/29/2008-12/13/2009; 2010TD: 12/28/2009-12/12/2010; 2011TD: 12/27/2010-12/11/2011
Broadcast networks are continuing to lose share, but the gains by cable exceed the big 4 broadcasters loss:
Average Hours of Viewing Per Person Per Week (Total Day) Year-to-Date 2006TD
2009TD
2010TD
2011TD
Total Viewing 32.3
33.7
33.9
34.1
4 Broadcast Nets 9.4
8.0
7.9
7.8
Ad-Supp 15.5
16.6
16.6
17.0
Other 7.4
9.2
9.4
9.4
Other indicates: Spanish broadcast nets, independent nets, Disney/NickJr, premium pay channels, and all other tuning.
DVR penetration increased, though at a somewhat glacial pace. Nearly 43% of homes have at least one DVR that reach just over 45% of the population according to Nielsen.
November 2011 DVR Penetration
In the most recent month, DVR Penetration has grown to over 42% of all households and 45% of all viewers.
DVR Penetration
Nov-07
Nov-10
Nov-11
Households
21.3%
38.3%
42.7%
Total Viewers
23.3%
40.5%
45.1%
Nov 2007: 10/29/2007 – 11/25/2007; Nov 2010: 11/01/2010 – 11/28/2010; Nov 2011: 10/31/2011 – 11/27/2011
