ABC Sweeps Daytime’s #1 Rank Across All Target Women Demos

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via press release:

ABC Sweeps Daytime’s #1 Rank Across All Target Women Demos

 

“The View” is Daytime’s #1 Program in Women 18-34 and

Nearly Ties “Young & the Restless” for #1 in Women 18-49

 

 “The View,” “General Hospital” and “One Life to Live” Stand Among

Daytime’s Top 4 Programs in Women 18-49 and the Top 3 in Women 25-54

 

ABC Daytime

 

  • ABC ranked as Daytime’s #1 network in Women 18-34 (0.6 rating/187,000), Women 18-49 (0.9 rating/604,000 – tie) and Women 25-54 (1.3 rating/778,000)

 

  • “The View” was Daytime’s #1 program in Women 18-34 (0.7 rating/236,000), and fell just -4% short of “The Young & the Restless” for #1 in Women 18-49 (724,000 vs. 756,000).

 

  • In Women 18-49, “The View” (#2 – 1.1 rating/724,000), “General Hospital” (#3 – 1.0 rating/610,000) and “One Life to Live” (#4T – 0.9 rating/558,000) ranked among the week’s Top 4 Daytime programs.

 

  • In Women 25-54, “The View” (#2 – 1.5 rating/903,000), “General Hospital” (#3T — 1.3 rating/788,000) and “One Life to Live” (#3T – 1.3 rating/781,000) stood among the week’s Top 4 Daytime programs.

 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:

 

 

 

Source: NTI, Live + Same Day:  Week of 12/5/11. “Price is Right” is average from 11:00 a.m. – 12:00 p.m. All ranks/ties based on rating unless otherwise noted.

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