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Live+7 DVR Ratings: 'New Girl' Tops Absolute Gains, 'Ringer' Tops % Gains In Week 11

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December 19th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 57 such programs in the complete data for the week, which is about 3/4 of  a full schedule of new broadcast episodes.

During week eleven of the 2011-12 broadcast season (November 28 - December 5, 2011) Fox's New Girl topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.8 adults 18-49 ratings points.

Ringer topped the % adults 18-49 ratings increase from DVR viewing, adding 67% to its Live+Same Day adults 18-49 ratings.

New Girl  also led the absolute average viewership gained from DVR viewing, adding 3.09 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 New Girl-11/29 FOX 3.6 5.4 1.8 50%
2 HOUSE-11/28 FOX 2.6 4.0 1.4 54%
3 OFFICE-12/01 NBC 2.9 4.2 1.3 45%
4 BONES-12/01 FOX 2.8 4.0 1.2 43%
5 Glee-11/29 FOX 3.2 4.4 1.2 38%
6 Once Upon A Time-12/04 ABC 3.2 4.2 1.0 31%
7 Family Guy-12/04 FOX 3.6 4.6 1.0 28%
8 Law And Order:SVU-11/30 NBC 2.2 3.2 1.0 45%
9 Desperate Housewives-12/04 ABC 2.7 3.6 0.9 33%
10 SURVIVOR: SOUTH PACIFIC-11/30 CBS 3.1 4.0 0.9 29%
11 Raising Hope-11/29 FOX 2.4 3.3 0.9 38%
12 Terra Nova-11/28 FOX 2.2 3.1 0.9 41%
13 PARENTHOOD-11/29 NBC 2.1 3.0 0.9 43%
14 Last Man Standing-11/29 ABC 2.4 3.2 0.8 33%
15 CSI: NY-12/02 CBS 1.4 2.2 0.8 57%
16 Pan Am-12/04 ABC 1.5 2.2 0.7 47%
17 CSI: MIAMI-12/04 CBS 2.1 2.8 0.7 33%
18 WHITNEY-12/01 NBC 1.9 2.6 0.7 37%
19 Body Of Proof-11/29 ABC 1.8 2.4 0.6 33%
20 Blue Bloods-12/02 CBS 1.6 2.2 0.6 38%
21 Good Wife, THE-12/04 CBS 1.9 2.5 0.6 32%
22 COMMUNITY-12/01 NBC 1.7 2.3 0.6 35%
23 HARRY'S LAW-11/30 NBC 1.3 1.9 0.6 46%
24 PARKS AND RECREATION-12/01 NBC 1.8 2.4 0.6 33%
25 Simpsons-12/04 FOX 4.0 4.5 0.5 13%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 RINGER-11/29 CW 0.6 1.0 0.4 67%
2 Nikita-12/02 CW 0.5 0.8 0.3 60%
3 CSI: NY-12/02 CBS 1.4 2.2 0.8 57%
4 Supernatural-12/02 CW 0.7 1.1 0.4 57%
5 HOUSE-11/28 FOX 2.6 4.0 1.4 54%
6 New Girl-11/29 FOX 3.6 5.4 1.8 50%
7 Gossip Girl-MON-11/28 CW 0.6 0.9 0.3 50%
8 Pan Am-12/04 ABC 1.5 2.2 0.7 47%
9 HARRY'S LAW-11/30 NBC 1.3 1.9 0.6 46%
10 Law And Order:SVU-11/30 NBC 2.2 3.2 1.0 45%
11 OFFICE-12/01 NBC 2.9 4.2 1.3 45%
12 BONES-12/01 FOX 2.8 4.0 1.2 43%
13 PARENTHOOD-11/29 NBC 2.1 3.0 0.9 43%
14 Terra Nova-11/28 FOX 2.2 3.1 0.9 41%
15 Glee-11/29 FOX 3.2 4.4 1.2 38%
16 Blue Bloods-12/02 CBS 1.6 2.2 0.6 38%
17 90210-11/29 CW 0.8 1.1 0.3 38%
18 AMERICA'S Top Model-11-11/30 CW 0.8 1.1 0.3 38%
19 Raising Hope-11/29 FOX 2.4 3.3 0.9 38%
20 WHITNEY-12/01 NBC 1.9 2.6 0.7 37%
21 COMMUNITY-12/01 NBC 1.7 2.3 0.6 35%
22 Last Man Standing-11/29 ABC 2.4 3.2 0.8 33%
23 Desperate Housewives-12/04 ABC 2.7 3.6 0.9 33%
24 Body Of Proof-11/29 ABC 1.8 2.4 0.6 33%
25 PARKS AND RECREATION-12/01 NBC 1.8 2.4 0.6 33%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 NEW GIRL-11/29 FOX  7,594  10,684  3,090 41%
2 BONES-12/01 FOX  8,913  11,823  2,910 33%
3 HOUSE-11/28 FOX  7,411  10,199  2,788 38%
4 Body Of Proof-11/29 ABC  9,485  12,099  2,614 28%
5 Glee-11/29 FOX  7,901  10,472  2,571 33%
6 Blue Bloods-12/02 CBS  11,052  13,570  2,518 23%
7 Once Upon A Time-12/04 ABC  9,658  12,084  2,426 25%
8 HARRY'S LAW-11/30 NBC  9,875  12,210  2,335 24%
9 Law And Order:SVU-11/30 NBC  9,900  12,098  2,198 22%
10 OFFICE-12/01 NBC  5,710  7,892  2,182 38%
11 Desperate Housewives-12/04 ABC  8,195  10,371  2,176 27%
12 CSI: MIAMI-12/04 CBS  10,429  12,452  2,023 19%
13 PARENTHOOD-11/29 NBC  5,764  7,746  1,982 34%
14 Terra Nova-11/28 FOX  7,190  9,144  1,954 27%
15 CSI: NY-12/02 CBS  9,757  11,689  1,932 20%
16 SURVIVOR: SOUTH PACIFIC-11/30 CBS  11,047  12,974  1,927 17%
17 Raising Hope-11/29 FOX  5,338  7,184  1,846 35%
18 Good Wife, THE-12/04 CBS  9,938  11,767  1,829 18%
19 Last Man Standing-11/29 ABC  10,316  12,135  1,819 18%
20 Family Guy-12/04 FOX  7,142  8,887  1,745 24%
21 Prime Suspect-12/01 NBC  4,693  6,381  1,688 36%
22 Pan Am-12/04 ABC  4,646  6,300  1,654 36%
23 WHITNEY-12/01 NBC  3,928  5,214  1,286 33%
24 X-FACTOR-WED-11/30 FOX  11,045  12,279  1,234 11%
25 PARKS AND RECREATION-12/01 NBC  3,686  4,721  1,035 28%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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