via press release:
NFL NETWORK’S THURSDAY NIGHT FOOTBALL VIEWERSHIP
UP 19 PERCENT HEADING INTO FINALE
Cowboys-Bucs viewership up 27 percent on Saturday night special
AFC South champ Houston visits Indianapolis this Thursday
NFL Network’s Thursday Night Football is closing in on its most-watched season ever as the per-game average of 6.4 million viewers is a 19 percent jump over 2010’s first seven games (5.4 million). Last season, NFLN posted a record average of 5.7 million viewers for the full eight-game TNF schedule.
The Thursday Night Football slate concludes this Thursday night at 8:00 PM ET as the AFC South champion Houston Texans aim to improve their playoff seeding against division rival Indianapolis.
The special Saturday night Dallas Cowboys-Tampa Bay Buccaneers game on NFL Network was watched by an average of 5.6 million viewers (not including over-the-air stations in Dallas and Tampa) – up 27 percent from the comparable game last year (Panthers-Steelers, 4.4 million).
Complementary coverage of Cowboys-Buccaneers online and via mobile devices increased 12 percent in video streams viewed and was up 17 percent in unique viewers compared to last year’s game.
Previewing Texans-Colts and the full Week 16 schedule, the Thursday Night Kickoff Presented by Sears pregame show begins at 6:00 PM ET. All Thursday Night Football games are available in their entirety on NFL Mobile Only From Verizon with complementary online coverage via NFL.com/LIVE Thursday Night Football presented by GMC.