Some interesting tid-bits from nielsenwire:
| Rank | Brand | Branded Integration Description | Program (Network/Air Date) | Recall Index |
|---|---|---|---|---|
| 1 | Purell | Sheldon uses hand sanitizer after he puts a live snake in a desk drawer. | The Big Bang Theory (CBS, Oct 27) | 271 |
| 2 | Red Bull | Tessa describes the official drink of suburbia; people drink it repeatedly. | Suburgatory (ABC, Sep 28) | 214 |
| 3 | Milton Bradley | Twister — Amy suggests that the group play the travel version of a game. | The Big Bang Theory (CBS, Nov 17) | 208 |
| 4 | Ferrari | Beckett drives a car after Castle explains that it is a high performance vehicle. | Castle (ABC, Feb 7) | 207 |
| 5 | Subway | Big Mike says that his kidnapping hasn’t been that bad because his kidnappers brought sandwiches. | Chuck (NBC, Mar 21) | 206 |
| 6 | Wizards of the Coast Games | Dungeons & Dragons — Wolowitz comments on the way that Sheldon plays a board game. | The Big Bang Theory (CBS, Oct 6) | 205 |
| 7 | Rolex | Laura comments on the price of a watch she purchased before she realizes it may have been stolen. | Pan Am (ABC, Oct 30) | 204 |
| 8 | Snapple | Waldon drinks a beverage while talking to Alan about his breakup. | Two and a Half Men (CBS, Oct 17) | 203 |
| 9 | Hasbro | Scrabble — Dick tells Susan that he’d rather play Scrabble than talk to her. | Desperate Housewives (ABC, Jan 16) | 200 |
| 10 | Hasbro | Monopoly — Penny wants to play a board game after getting home from a trip with Tom. | Desperate Housewives (ABC, Oct 2) | 199 |
| Source: Nielsen | ||||
| Data from January 1, 2011 – November 30, 2011. Broadcast Prime. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of a branded integration they were exposed to during the normal course of viewing Dramas/Sitcoms. These scores are then indexed against the mean score for all integrations occurring in this genre during the time period (Recall Index). 100 equals average. | ||||
| Note: For this analysis, branded integrations were only considered if the occurrence had visual elements (i.e., was “seen” on-screen) or both visual and auditory elements (i.e., was both “seen” and “mentioned”). Only first-run episodes were considered. Both planned and incidental exposures were included. | ||||
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| Rank | Program | Network | Total Number of Occurrences |
|---|---|---|---|
| 1 | American Idol | FOX | 577 |
| 2 | The Biggest Loser | NBC | 533 |
| 3 | The Celebrity Apprentice | NBC | 391 |
| 4 | Dancing with the Stars | ABC | 390 |
| 5 | The X Factor | FOX | 312 |
| 6 | Extreme Makeover: Home Edition | ABC | 224 |
| 7 | America’s Got Talent | NBC | 220 |
| 8 | Friday Night Lights | NBC | 201 |
| 9 | America’s Next Top Model | CW | 178 |
| 10 | The Amazing Race: Unfinished Business | CBS | 161 |
| Source: Nielsen | |||
| Data from January 1 – November 30, 2011. Primetime entertainment programming on five Broadcast networks (ABC, CBS, CW, FOX, and NBC). First-run episodes only. As a result of coding enhancements implemented in 2009, occurrence counts now reflect the total number of show segments in which a brand/product appears or is mentioned. | |||
