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Mid-Season Upset! USA Tops Cable Primetime Adults 18-49 & Viewership For Week Ending December 11, 2011

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December 20th, 2011

For the week's top 25 individual cable programs click here.

In a very rare football season upset, USA topped both the primetime adults 18-49 cable ratings and primetime viewership. With the weak Rams/Seahawks MNF matchup last week, ESPN could manage only third place (and was not far from fourth) in primetime for adults 18-49.  No such upset in Bikini Bottom, asNickelodeon led in Total Day in Total Viewers.

Prime-time Average Viewers (Live+SD) Week  Ending December 18, 2011

Network (000s)
USA  2,999
DSNY  2,485
FOXN  2,366
ESPN  2,321
FAM  2,116
TBSC  1,925
A&E  1,873
TNT  1,718
HIST  1,669
FX  1,584
HALL  1,567
DISC  1,497
NFLN  1,495
LIFE  1,342
AMC  1,338
FOOD  1,240
ADSM  1,236
NAN  1,148
TRU  1,134
SYFY  1,128
BRAV  1,106
HGTV  1,055
MTV  892
SPK  884
TLC  875

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA  1,213
TBSC  1,144
ESPN  1,027
FAM  1,018
A&E  841
DISC  839
FX  798
NFLN  722
HIST  702
BRAV  675
TRU  602
FOOD  562
MTV  562
ADSM  557
CMDY  550
DSNY  544
TNT  544
SYFY  486
SPK  451
TLC  440
EN  396
LIFE  390
NAN  382
FOXN  381
AMC  359

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK  1,862
DSNY  1,549
USA  1,330
ADSM  1,324
NAN  1,189
FOXN  1,183
TNT  1,049
FAM  1,047
ESPN  1,036
TOON  1,014
A&E  938
TBSC  890
FX  820
HIST  817
DISC  746
HALL  730
AMC  686
TRU  660
LIFE  660
FOOD  649
HGTV  598
TVLD  587
SPK  555
SYFY  528
MTV  511

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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