Comedy Central Ends 2011 As The #1 Entertainment Network In Cable Among Men 18-34 And Men 18-24

Categories: Network TV Press Releases

Written By

December 21st, 2011

via press release:

COMEDY CENTRAL® ENDS 2011 AS THE #1 ENTERTAINMENT NETWORK IN CABLE AMONG MEN 18-34 AND MEN 18-24 AND THE #1 ONLINE HUMOR DESTINATION OVERALL

 

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"Tosh.0," "South Park" And "Workaholics" Rank As Top Three Comedies In Cable Among Young Men

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"Workaholics" Is The #1 New Comedy In All Of Television Among Men 18-24

And The #1 New Comedy In Cable Among Adults 18-49 And Men 18-34

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"South Park" Is The #1 Comedy In All Of Television Among Men 18-24

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"Tosh.0" Is The #1 Comedy In Cable Among Adults 18-34 And Men 18-34

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"The Daily Show With Jon Stewart" Makes Late Night History Finishing 2011 As

The #1 Late Night Talk Show Among Adults 18-49 In All Of Television

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Network Has Its Highest-Rated Year Ever With Men 25-34 And

Second Highest-Rated Year With Adults 18-49, Adults 18-34, Adults 18-24,

Men 18-49, Men 18-34 And Men 18-24

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NEW YORK, December 21, 2011 -- COMEDY CENTRAL solidified its standing as the preeminent multiplatform comedy brand in 2011, with stand-out performances in Primetime, in Late Night and online, especially among Millennials and young men.  Led by "Tosh.0," "South Park" and "Workaholics" in Primetime and "The Daily Show with Jon Stewart" and "The Colbert Report" in Late Night, COMEDY CENTRAL ranked as the #1 entertainment (non-sports) network in cable in Prime among men 18-34 and men 18-24 and topped all late night talk shows in all of television among adults 18-34, adults 18-24, men 18-34 and men 18-24.  In addition, for the calendar year 2011, "The Daily Show" topped all late night talk shows in all of television among adults 18-49, a historic first for a non-broadcast network series. (Source: Nielsen Media Research, most current data, original episodes only, 12/27/10-12/18/11)

For the calendar year, COMEDY CENTRAL posted a 0.58 adults 18-49 rating in Prime, up +5% vs. 2010, and just over 1.0 million total viewers (up +2%) and recorded the highest-rated year in its history among men 25-34 and the second-highest rated year in its history among many key demographics including adults 18-49, adults 18-34, adults 18-24, men 18-49, men 18-34 and men 18-24 (highest-rated in these demos was 2008).

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The solid year was spurred by the continued rise of "Tosh.0," which averaged 4.3 million total viewers across its third season (up +63%) and was the #1 comedy series in cable among adults 18-34 - the purest of multiplatform hits, the "Tosh.0" blog grew to a weekly average of nearly 2 million unique visitors by season's end; the year-long "Year of the Fan" celebration of the historic 15th season of the Emmy® and Peabody® Award-winning "South Park," which averaged 3.6 million total viewers and was the #1 comedy series in all of television among men 18-24 (+29%); and the launch of COMEDY CENTRAL's newest hit, "Workaholics," which averaged 2.0 million total viewers across two seasons in 2011 and was the #1 new comedy of the year in all of television among men 18-24 and the #1 new comedy in cable among adults 18-49 and men 18-34.

In addition, 2011 was spurred on by strong performances by the "COMEDY CENTRAL Roast of Charlie Sheen" (7.6 million total viewers, the most-watched telecast in the channel's history), the "COMEDY CENTRAL Roast of Donald Trump" (4.0 million total viewers), stand-up specials from Jeff Dunham (6.5 million total viewers) and Daniel Tosh (3.6 million total viewers) and the most recent season of "Futurama," which averaged 2.3 million total viewers.

In Late Night, history was made as the Emmy® and Peabody® Award-winning "The Daily Show with Jon Stewart" finished as the #1 late night talk show among adults 18-49 across the full calendar year, the first time any talk show other than "The Tonight Show" has finished as the leader in this key demographic.  Together with the Emmy® and Peabody® Award-winning "The Colbert Report," COMEDY CENTRAL's late night talk show combination were the Top 2 most-watched and highest-rated late night talk shows in all of television with adults 18-34, adults 18-24, men 18-34 and men 18-24.

With an average monthly audience of almost 10 million Unique Visitors, 2011 is pacing to be the best year ever for COMEDY CENTRAL Digital, which will finish the year ranked #1 in the Humor category, topping Adult Swim, Break.com, Cracked, CollegeHumor and FunnyorDie.  Versus 2010, the average monthly audience is up +11%.  The tremendous success of COMEDY CENTRAL Digital has been fueled by record-breaking performances by the "Tosh.0" blog, TheDailyShow.com and ColbertNation.com.

(Source: comScore Media Metrix through November 2011)

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CONTACT:      Steve Albani    212.767.8695  steve.albani@comedycentral.com

 

2011 Ratings Highlights

 

"The Daily Show with Jon Stewart"

  • Posted a 1.2 adults 18-49 rating for the year and averaged 2.3 million total viewers per episode.
  • #1 late night talk show in all of television among adults 18-49, adults 18-34, adults 18-24, men 18-34 and men 18-24.
  • #1 late night talk show in cable among total viewers.
  • Versus 2010, "The Daily Show" was up in total viewers (+7%) and all key demos: adults 18-49 (+6%); men 18-34 (+2%); men 18-24 (+4%).
  • With an average of 2.3 million unique monthly visitors, TheDailyShow.com posted a +12% increase vs. 2010 and continued to have an average audience greater than that of the combined unique monthly visitors to Conan, Fallon, Leno, Letterman and Kimmel.

 

"The Colbert Report"

  • Posted a 0.8 adults 18-49 rating for the year and averaged 1.5 million total viewers per episode.
  • #2 late night talk show in all of television among adults 18-34, adults 18-24, men 18-34 and men 18-24.
  • #2 late night talk show in cable among total viewers.
  • Versus 2010, "The Colbert Report" was up in total viewers (+2%) and all key demos: adults 18-49 (+2%); men 18-34 (+1%); men 18-24 (+0%).
  • ColbertNation.com averaged 1.2 million unique monthly visitors (up +13%), finishing second to TheDailyShow.com and far ahead of the rest of the late night talk show competition, more than doubling the average unique monthly visitors to Fallon, Leno, Letterman and Kimmel.

 

"Tosh.0"

  • Posted a 3.0 adults 18-49 rating and averaged 4.3 million total viewers across its third season.
  • #1 comedy series in cable among adults 18-34 and men 18-34; #2 comedy series in cable among
    adults 18-49.
  • #1 entertainment (non-sports) program on Tuesday nights in all of television among men 18-24.
  • #1 entertainment (non-sports) program on Tuesday nights in cable among men 18-34.
  • Versus Season 2, "Tosh.0" was up in total viewers (+63%) and all key demos: adults 18-49 (+74%); men 18-34 (+74%); and men 18-24 (+76%).
  • The Tosh.0 blog continued to grow along with the series, averaging 3 million unique monthly visitors, increasing by nearly 4X the monthly average in 2010.  In addition, the blog actually grew in visits during the series' hiatus periods, with a weekly average that was +17% higher than when "Tosh.0" was in original episodes.

 

"South Park"

  • Posted a 2.5 adults 18-49 rating and averaged 3.6 million total viewers across its historic 15th season.
  • #1 comedy in all of television among men 18-24.
  • #1 entertainment (non-sports) program on Wednesday nights in all of television among men 18-24.
  • #1 entertainment (non-sports) program on Wednesday nights in cable among men 18-34.
  • Versus season 14, "South Park" was up in all key demos: adults 18-49 (+4%); men 18-34 (+11%); and men 18-24 (+29%).
  • With over 35 million Facebook fans, "South Park" is the 3rd most-popular television show on Facebook.

 

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"Workaholics"

  • Posted a 1.8 adults 18-49 rating and averaged 2.4 million total viewers (P2+) across its second season.
  • #1 new comedy for 2011 in all of television among men 18-24.
  • #1 new comedy for 2011 in cable among total viewers, adults 18-49 and men 18-34.
  • Versus season 1, "Workaholics" was up in total viewers (+36%) and all key demos: adults 18-49 (+61%); men 18-34 (+65%); and men 18-24 (+62%).

 

Other Notable Highlights

  • The "COMEDY CENTRAL Roast of Charlie Sheen" posted a 5.4 adults 18-49 rating and drew 7.6 million total viewers (P2+) making it the highest-rated and most-watched telecast in the network's history.
  • The "COMEDY CENTRAL Roast of Donald Trump" posted a 2.6 adults 18-49 rating and drew 4.0 million total viewers.
  • "The Comedy Awards," the first-ever multi-network, multi-platform, annual event dedicated to honoring and celebrating the world of comedy, reached an unduplicated cume of 16.8 million viewers during its Sunday night telecast across COMEDY CENTRAL, Spike TV, VH1, CMT, TV Land and Logo.  COMEDY CENTRAL scored the highest of all networks with an unduplicated cume of 5.9 million viewers.
  • COMEDY CENTRAL Stand-Up, led by World Premiere specials from Jeff Dunham, Daniel Tosh, "Weird Al" Yankovic, Christopher Titus and Billy Gardell, averaged a 1.0 adults 18-49 rating and 1.8 million total viewers.  Versus 2010, stand-up premieres were up in total viewers (+21%) and all key demos: adults 18-49 (+24%); adults 18-34 (+28%); men 18-34 (+24%); and men 18-24 (+42%).
  • "Futurama" posted a 1.4 adults 18-49 rating and averaged 2.3 million total viewers across its summer season and finished as the #2 program in cable on Thursday nights among men 18-34 and men 18-24, behind only "Jersey Shore."
  • "Nick Swardson’s Pretend Time" posted a 0.9 adults 18-49 rating and averaged 1.4 million total viewers (P2+) across its second season.
  • "Gabriel Iglesias Stand-Up Revolution" posted a 0.7 adults 18-49 rating and averaged 1.2 million total viewers (P2+) across its premiere season.
  • "Ugly Americans" posted a 0.6 adults 18-49 rating and averaged 1.1 million total viewers (P2+) across its second season.

 

 

COMEDY CENTRAL Prime (Mon-Sun 8:00 p.m. - 11:00 p.m.)

  • 1.0 million total viewers (P2+), up +2% vs. 2010
  • 0.58 adults 18-49 rating (up +5%)
  • 0.75 adults 18-34 rating (up +9%)
  • 0.76 men 18-49 rating (up +8%)
  • 1.0 men 18-34 rating (up +9%)
  • 1.14 men 18-24 rating (up +10%)
  • 0.88 men 25-34 rating (up +9%)

 

 

Source: Nielsen Media Research, most current data, 12/27/10-12/18/11

 
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