Galavisión Finishes 2011 With Strongest Ratings Performance In History

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December 21st, 2011

via press release:

GALAVISIÓN FINISHES 2011 WITH STRONGEST PERFORMANCE IN HISTORY

Sunday Night Programming Solidifies No. 1 Position in Spanish-Language Cable


MIAMI, FL – DECEMBER 21, 2011 – Galavisión enjoyed a record-breaking 2011 with double digit growth among viewers across key dayparts year to year. The cable network’s current 2011/2012 season is outdelivering last season’s primetime performance, boasted by a strong Sunday night line-up of the series “Los Heroes del Norte” (“Heroes of the North”) and “Mujeres Asesinas” (“Killer Women”). Galavisión also continues to rank as one of the top cable networks, regardless of language, among Hispanic Adults.

 

“Galavisión continues to push the envelope on Sunday nights with original and unique programming that continues to draw audiences to Spanish-language cable week in and week out,” said Sebastian Trujillo, senior vice president and operating manager, Galavisión Network. “Our strong performance this year further establishes our leadership position with Hispanic audiences.”

 

Galavisión continues to see growth in Spanish-language primetime with double digit increases. Year to year audience delivery increased by:

  • 40% among Total Viewers 2+
  • 33% among Adults 18-49
  • 41% among Adults 18-34

 

In 2011, Galavisión maintained its position as the top performer in Spanish-language cable, more than doubling its nearest competitor in audience delivery. In Spanish-language primetime, Galavisión delivered:

  • 144% more Hispanic Total Viewers 2+ than its nearest competitor Discovery en Español
  • 138% more Hispanic Adults 18-49 than its nearest competitor Discovery en Español
  • 152% more Hispanic Adults 18-34 than its nearest competitor Discovery en Español

 

Galavisión remains one of the top cable networks, regardless of language, on delivering Hispanic audiences – besting some of the highest-rated networks in cable. In Spanish-language primetime, Galavisión delivers:

  • More Hispanic Total Viewers 2+ than USA, MTV, Adult Swim, FX and TNT
  • More Hispanic Adults 18-49 than MTV, Nickelodeon, USA, FX, TBS, TNT, Adult Swim and Nick at Nite
  • More Hispanic Adults 18-34 than FX, Adult Swim, Nick at Nite, TBS, USA and TNT

 

Thanks to the proven strength of the iconic drama series “Mujeres Asesinas” (“Killer Women”) airing on Sundays 9 p.m. ET/PT and the phenomenal debut of the comedy series “Los Heroes del Norte” airing on Sundays at 10 p.m. ET/PT, Galavisión has become the Sunday night destination on Spanish-language cable. “Mujeres Asesinas” hasoutdelivered 2010’s time period performance averaging:

  • 165,000 Total Viewers 2+, a 9% increase from last year
  • 114,000 Adults 18-49, a 21% increase from last year
  • 78,000 Adults 18-34, a 50% increase from last year

 

Through its most current broadcast on Dec. 18, “Los Heroes del Norte” is delivering:

  • 285,000 Total Viewers 2+, a 111% increase from last year’s time period performance
  • 207,000 Adults 18-49, a 141% increase from last year’s time period performance
  • 129,000 Adults 18-34, a 148% increase from last year’s time period performance

 

Source: The Nielsen Company NPM, NPM-Hispanic Most Current Data 12/27/10-12/18/11 (Live+7 12/27/10-12/4/11; Live+ SD 12/5-12/18/11) vs. 12/28/09-12/26/10 (Live+7 12/28/09-12/5/10; Live+ SD 12/6-12/26/10); Los Heroes del Norte Sun 10-11P  (Live+7 10/3-12/4/11; Live+ SD 12/5-12/18/11) vs. 2010 Mon-Sun 10-11P TP (Live +7 10/4-12/5/10; Live+ SD 12/6-12/19/10), Mujeres AsesinasSun 9-10P (Live+7 10/31-12/4/11; Live+ SD 12/5-12/18/11) vs. 2010 Mon-Sun 9-10P TP (Live +7 11/1-12/5/10; Live+ SD 12/6-12/19/10).

 
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