ABC’s Repeat ‘Modern Family’ Tops Fox’s ‘X Factor’-fueled ‘Teenage Daughter’

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via press release:

ABC’s All-Repeat Wednesday Lineup Grows Year Over Year and Beats Out

CBS’ and NBC’s Mix of Original and Repeat Programming in Adults 18-49

 

Wednesday’s No. 1 Scripted TV Show in Adults 18-49, for the 2nd Straight Week ABC’s Replay “Modern Family” Tops Fox’s “X Factor”-Fueled “Teenage Daughter”

 

From 8-9pm, ABC’s Repeats of “The Middle” and “Suburgatory” Defeat

CBS’ First-Run Holiday Special by 21% in Viewers and by 88% in Adults 18-49

 

ABC’s “Happy Endings” Scores the Series’ 2nd-Strongest-Ever Repeat Performance

 

Wednesday Night (8:00-11:00 p.m.)

With its all-repeat lineup (“The Middle”/”Suburgatory”/”Modern Family”/”Happy Endings”/”Revenge”) facing Fox’s all-original lineup (“The X Factor” Wednesday finale/”I Hate My Teenage Daughter”) and a mix of original and repeat programming on the other nets, ABC (1.4/4) beat out CBS by 8% (1.3/4) and NBC by 17% (1.2/4) on Wednesday night among Adults 18-49.  ABC’s repeat “Modern Family” finished as Wednesday’s No. 1 scripted TV show among Adults 18-49, notably topping Fox’s “The X Factor”-fueled “I Hate My Teenage Daughter.”

 

  • ABC was up over the same Wednesday last year by 8% in Adults 18-49 (1.3/4 on 12/22/10).

 

  • During the 8 o’clock hour, ABC’s replays of “The Middle” and “Suburgatory” outperformed CBS’ original holiday special (“A Home for the Holidays with Martina McBride”) by wide margins with Total Viewers (+21% – 5.1 million vs. 4.2 million) and Adults 18-49 (+88% – 1.5/5 vs. 0.8/2).

 

  • For the 2nd week running ABC’s repeat comedy beat out Fox’s “The X Factor”-driven original comedy on Wednesday, as “Modern Family” at 9:00 p.m. outdelivered Fox’s “I Hate My Teenage Daughter” at 9:30 p.m. in both viewers (+7% – 6.4 million vs. 6.0 million) and young adults (+5% – 2.2/6 vs. 2.1/6).

 

  • ABC’s “Happy Endings” scored the series’ 2nd-strongest-ever repeat performance with Total Viewers (3.9 million) and Adults 18-49 (1.4/4).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/21/11.

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