Soap Opera Ratings: ‘Days Of Our Lives’ Falls To Another New Low For Women 18-49 Viewership

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Ratings for the week of December 12-16, 2011

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year

Total Viewers
1. Y&R 4,465,000 (-139,000/-661,000)
2. B&B 3,020,000 (-95,000/-150,000)
3. OLTL 2,607,000 (+18,000/+118,000)
4. GH 2,395,000 (+134,000/-162,000)
5. DAYS 2,233,000 (-175,000/-395,000)

Households
1. Y&R 3.3/11 (-.1/-.3)
2. B&B 2.3/8 (same/same)
3. OLTL 1.9/6 (same/+.1)
4. GH 1.8/5 (+.1/same)
5. DAYS 1.7/6 (-.1/-.2)

Women 18-49 Viewers
1. Y&R 797,000 (+41,000/-261,000)
2. GH 646,000 (+36,000/-158,000)
3. OLTL 612,000 (+9,000/-17,000)
4. B&B 562,000 (+28,000/-67,000)
5. DAYS 528,000 (-4,000/-222,000) <—– new low (2nd straight week) *

* Previous low: 532,000 (December 5-9, 2011)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.4) <—– ties low (2nd straight week)
2. GH 1.0/6 (same/-.2)
2. OLTL 1.0/6 (+.1/same)
4. B&B 0.9/5 (+.1/-.1)
5. DAYS 0.8/5 (same/-.3) <—– ties low (2nd straight week)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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