‘The X Factor’ Season 1 — Key Stats

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via press release:

THE X FACTOR SEASON 1 — KEY STATS

 

RATINGS:

  • THE X FACTOR is the #1 unscripted program overall this Fall and the #1 new unscripted show so far this season

o    Averaging a 4.2/12 rating among Adults 18-49 and 12.4 million Total Viewers, THE X FACTOR has given FOX a nightly win on the majority of the nights it has aired.

 

  • In fact, THE X FACTOR lifted FOX’s average ratings on Wednesdays and Thursdays by +48% and +46% versus last fall.

 

  • THE X FACTOR is an especially big new hit among Teens – it’s the #2 new series among Teens this season, second only to NEW GIRL

 

  • Thanks to THE X FACTOR, FOX is #1 on Thursday nights in the fall for the first time in the network’s history.

 

  • THE X FACTOR is one of this season’s Top 5 new shows among ethnic minorities and is this season’s #1 show overall among African American adults age 18-49

o    Among Hispanic Adults 18-49, THE X FACTOR-Wed and Thurs are the #2 and #3 top-rated new shows this season (behind only NEW GIRL, which is #1)

  • With multiple hours of THE X FACTOR on our air every week, FOX won the November Sweep among Adults 18-49.

 

 

SOCIAL MEDIA/ POP CULTURE IMPACT:

 

  • Trendrr’s Social TV chart consistently ranks THE X FACTOR as the #1 TV Show With the Most Social Media Buzz

o    Earlier this month THE X FACTOR had an overall social media activity count of 1,567,835 – +41% higher than its buzz the previous week and +119% higher than the next most buzzed-about broadcast series

 

  • In just a few short months, THE X FACTOR artists performances have been viewed over a quarter of a billion times online via You Tube, Hulu, Roku & Verizon App and on the website

 

  • In fact, some of the finalists have drawn multiple millions of views on YouTube to their first auditions alone:

o    Josh Krajcik:  More than 4 million views

o    Drew: More than 5 million views

o    Melanie Amaro:  More than 6 million views

o    Chris Rene: Nearly 11 million views!
(By comparison, The Voice’s winner, Javier Colon, has drawn only about 700,000 views to his most popular video from the show on YouTube)

 

  • We’ve seen an average of 25-30 trending terms on Twitter related to TXF on performance show nights – this is significantly more trending than you see with other TV shows.

o    During last night’s results finale, we saw 58 trending topics related to THE X FACTOR!

 

  • We saw more than 6000 tweets per minute re: THE X FACTOR during performance shows.

 

  • Online voting grew by millions every week

 

  • Fun fact: When Simon Cowell joined Twitter (right before the 11/22 show started), he acquired more than 250,000 followers within 8 hours.
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