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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Grimm' Tops Percentage Gains In Week 12

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December 27th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 57 such programs in the complete data for the week, which is about 3/4 of  a full schedule of new broadcast episodes.

During week twelve of the 2011-12 broadcast season (December 5-11, 2011) as is typical during weeks it airs originals, ABC's Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.5 adults 18-49 ratings points.

Grimm topped the percentage adults 18-49 ratings increase from DVR viewing, adding 56% to its Live+Same Day adults 18-49 ratings.

Modern Family   also led the absolute average viewership gained from DVR viewing, adding 4.94 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-12/07 ABC 5.1 7.6 2.50 49.0%
2 Big Bang Theory, THE-12/08 CBS 4.6 6.3 1.70 37.0%
3 New Girl-12/06 FOX 3.4 5.0 1.60 47.1%
4 OFFICE-12/08 NBC 2.9 4.4 1.50 51.7%
5 Criminal Minds-12/07 CBS 3.4 4.7 1.30 38.2%
6 CSI-12/07 CBS 2.5 3.8 1.30 52.0%
7 Glee-12/06 FOX 3.0 4.3 1.30 43.3%
8 Once Upon A Time-12/11 ABC 2.9 4.1 1.20 41.4%
9 Hawaii Five-0-12/05 CBS 3.0 4.2 1.20 40.0%
10 Mentalist, THE-12/08 CBS 2.7 3.9 1.20 44.4%
11 Two and a Half Men-12/05 CBS 5.1 6.3 1.20 23.5%
12 BONES-12/08 FOX 2.4 3.6 1.20 50.0%
13 REVENGE-12/07 ABC 2.4 3.5 1.10 45.8%
14 How I Met Your Mother-12/05 CBS 4.5 5.6 1.10 24.4%
15 Person Of Interest-12/08 CBS 2.8 3.9 1.10 39.3%
16 Family Guy-12/11 FOX 3.1 4.2 1.10 35.5%
17 Grimm-12/09 NBC 1.6 2.5 0.90 56.3%
18 Law And Order:SVU-12/07 NBC 1.9 2.8 0.90 47.4%
19 Up All Night-12/07 NBC 1.9 2.8 0.90 47.4%
20 Castle-12/05 ABC 2.0 2.8 0.80 40.0%
21 2 Broke Girls-12/05 CBS 4.6 5.4 0.80 17.4%
22 MIKE & MOLLY-12/05 CBS 4.2 5.0 0.80 19.0%
23 Rules of Engagement-12/08 CBS 3.0 3.8 0.80 26.7%
24 Raising Hope-12/06 FOX 2.2 3.0 0.80 36.4%
25 Happy Endings-12/07 ABC 2.8 3.5 0.70 25.0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Grimm-12/09 NBC 1.6 2.5 0.90 56.3%
2 CSI-12/07 CBS 2.5 3.8 1.30 52.0%
3 OFFICE-12/08 NBC 2.9 4.4 1.50 51.7%
4 BONES-12/08 FOX 2.4 3.6 1.20 50.0%
5 HARRY'S LAW-12/07 NBC 1.2 1.8 0.60 50.0%
6 Modern Family-12/07 ABC 5.1 7.6 2.50 49.0%
7 Law And Order:SVU-12/07 NBC 1.9 2.8 0.90 47.4%
8 Up All Night-12/07 NBC 1.9 2.8 0.90 47.4%
9 New Girl-12/06 FOX 3.4 5.0 1.60 47.1%
10 COMMUNITY-12/08 NBC 1.5 2.2 0.70 46.7%
11 REVENGE-12/07 ABC 2.4 3.5 1.10 45.8%
12 Mentalist, THE-12/08 CBS 2.7 3.9 1.20 44.4%
13 Glee-12/06 FOX 3.0 4.3 1.30 43.3%
14 Once Upon A Time-12/11 ABC 2.9 4.1 1.20 41.4%
15 Hawaii Five-0-12/05 CBS 3.0 4.2 1.20 40.0%
16 Castle-12/05 ABC 2.0 2.8 0.80 40.0%
17 Body Of Proof-12/06 ABC 1.5 2.1 0.60 40.0%
18 CHUCK-12/09 NBC 1.0 1.4 0.40 40.0%
19 Person Of Interest-12/08 CBS 2.8 3.9 1.10 39.3%
20 Criminal Minds-12/07 CBS 3.4 4.7 1.30 38.2%
21 90210-12/06 CW 0.8 1.1 0.30 37.5%
22 Hart Of Dixie-12/05 CW 0.8 1.1 0.30 37.5%
23 Big Bang Theory, THE-12/08 CBS 4.6 6.3 1.70 37.0%
24 WHITNEY-12/08 NBC 1.9 2.6 0.70 36.8%
25 Raising Hope-12/06 FOX 2.2 3.0 0.80 36.4%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-12/07 ABC 12200 17142 4942 40.5%
2 Mentalist, THE-12/08 CBS 13040 16766 3726 28.6%
3 Hawaii Five-0-12/05 CBS 11009 14367 3358 30.5%
4 Big Bang Theory, THE-12/08 CBS 14016 17356 3340 23.8%
5 Criminal Minds-12/07 CBS 12408 15697 3289 26.5%
6 Person Of Interest-12/08 CBS 12661 15886 3225 25.5%
7 BONES-12/08 FOX 8200 11309 3109 37.9%
8 CSI-12/07 CBS 11141 14107 2966 26.6%
9 Two and a Half Men-12/05 CBS 15176 17994 2818 18.6%
10 Castle-12/05 ABC 8116 10921 2805 34.6%
11 Glee-12/06 FOX 7112 9907 2795 39.3%
12 New Girl-12/06 FOX 6792 9555 2763 40.7%
13 REVENGE-12/07 ABC 7348 10103 2755 37.5%
14 Body Of Proof-12/06 ABC 7226 9968 2742 37.9%
15 Once Upon A Time-12/11 ABC 8924 11643 2719 30.5%
16 OFFICE-12/08 NBC 5793 8327 2534 43.7%
17 HARRY'S LAW-12/07 NBC 7082 9311 2229 31.5%
18 Law And Order:SVU-12/07 NBC 7030 9119 2089 29.7%
19 MIKE & MOLLY-12/05 CBS 12659 14702 2043 16.1%
20 Grimm-12/09 NBC 5432 7463 2031 37.4%
21 How I Met Your Mother-12/05 CBS 11506 13397 1891 16.4%
22 Family Guy-12/11 FOX 6095 7935 1840 30.2%
23 2 Broke Girls-12/05 CBS 12753 14535 1782 14.0%
24 Good Wife, THE-12/11 CBS 11561 13310 1749 15.1%
25 Rules of Engagement-12/08 CBS 9955 11686 1731 17.4%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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