“ABC World News” Cuts Viewing Gaps with NBC; Stands as #1 Evening Newscast Among Adults 25-54 on Wednesday

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

During the 4th Quarter of 2011, “ABC World News with Diane Sawyer”

Substantially Narrowed the Viewership Gaps with “NBC Nightly News” Year-to-Year

Slashing Total Viewer Gap by 19% and Demo Gap by 25%

 

For the Week of December 19, “World News” Cut the Total Viewing and Demo Gaps with

“NBC Nightly News” — Marking the Smallest Gap, 87,000 Adults 25-54, in 2 Years

 

On Wednesday, “ABC World News” was the #1 Evening Newscast Among Adults 25-54

 

For the 4th Quarter 2011, “ABC World News with Diane Sawyer” averaged 7.78 million Total Viewers and a 1.7 rating/6 share/2.10 million among Adults 25-54.  “World News” delivered increases over the year-ago quarter in both measures (4Q10 – 7.59 million and 2.09 million). In addition, “World News” was up over the previous quarter (3Q11) in both Total Viewers (+7%) and Adults 25-54 (+8%), posting its best quarter performance in 3 quarters – since 1Q11.

 

Compared to the year-ago quarter (4Q10), “World News” decreased its margins with “NBC Nightly News” by double-digits in both overall viewers (-19% – 937,000 vs. 1.15 million) and in the key adult news demo (-25% – 318,000 vs. 422,000), scoring its smallest news demo margin during a 4th quarter in 3 years – since 4Q08.  

 

For the 2nd quarter in a row, “World News” narrowed its Adults 25-54 margin with “NBC Nightly News” versus the previous quarter (-22% – 318,000 vs. 409,000 for 3Q11), turning in its smallest news demo margin in 6 quarters – since 2Q10.

 

“World News” outperformed the “CBS Evening News” during 4Q11 by 1.60 million Total Viewers and by 309,000 Adults 25-54 viewers.

 

*********

For the week of December 19, 2011, “ABC World News with Diane Sawyer” averaged 8.18 million Total Viewers and a 1.9 rating/6 share/2.24 million among Adults 25-54, according to Nielsen Media Research. Improving on the previous week by 5% in Total Viewers and by 11% in Adults 25-54 (7.78 million and 2.02 million, respectively, on w/o 12/12/11), “World News” delivered its 2nd-best performance of the season in the key adult news demo.   

 

The ABC evening newscast built on the year-ago week in both Total Viewers (+3%) and Adults 25-54 (+5%), growing its overall audience year-to-year in 12 of 14 weeks this season.  Additionally, “World News” stood as the only evening newscast to grow over the same week last year in Adults 25-54 (NBC was down -14%; CBS was down -8%).

 

On Wednesday (12/21/11), “ABC World News” was the No. 1 evening newscast in the key adult news demo outperforming “NBC Nightly News” by 15,000 Adults 25-54 (2.31 million vs. 2.16 million).

 

“World News” slashed its year-to-year gaps with “NBC Nightly News” among both Total Viewers (-70% – 459,000 vs. 1.53 million) and Adults 25-54 (-84% – 87,000 vs. 558,000), representing the 7th time in the last 8 weeks “World News” has narrowed the Total Viewing gap and the 8th time in 8 weeks that ABC has narrowed the demo gap.

 

In addition, for the 4th week in a row the ABC evening newscast  cut its margins with “NBC Nightly News” among both Total Viewers (-53% – 459,000 vs. 970,000) and Adults 25-54 (-70% – 87,000 vs. 287,000) week-to-week, delivering the smallest news demo margin with the NBC program in over 2 years – since w/o 9/7/09.

 

“ABC World News” topped the “CBS Evening News” by 1.75 million Total Viewers and by 419,000 Adults 25-54, drawing its largest Total Viewer advantage in 6 weeks – since w/o 11/7/11.

 

Season to date, “World News” is up in both Total Viewers (+2%) and Adults 25-54 (+1%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-19%) and Adults 25-54 (-25%), posting its smallest news demo margin (318,000) with the NBC program in 3 years – since the 2008-09 season.

 

Note: Due to the Christmas holiday, “World News” was re-titled “Wrld News Tonite” on Friday (12/23/11) and is excluded from the average. NBC “Nightly News” and CBS’ “Evening News” are based on 5 days.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

 

EVENING NEWS (4th Quarter, 2011)

 

  Total Viewers     Adults 25-54    Households
       
ABC       7,775,000 1.7/6;  2,100,000   5.3/10
NBC   8,715,000 2.0/7;  2,418,000   5.8/11
CBS   6,172,000 1.5/5;  1,791,000   4.2/ 8

 

 

EVENING NEWS (Week of December 19, 2011)

 

  Total Viewers     Adults 25-54    Households
       
ABC       8,182,000 1.9/6;  2,235,000   5.4/10
NBC   8,641,000 1.9/7;  2,322,000   5.6/11
CBS   6,428,000 1.5/5;  1,816,000   4.3/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/19/11, 12/12/11 & 12/20/10.  Most Current – 4Q11: 9/19/11 – 12/25/11.  3Q11: 6/27 – 9/18/11. 4Q11: 9/20/10 – 12/26/10.  2011-2012 Season (9/19 – 12/25/11) and 2010-2011 Season (9/20 – 12/26/10).

 

blog comments powered by Disqus