This Is CNN: Woeful Ratings, Just Not as Woeful as Last Year

Categories: Cable News Ratings

Written By

December 28th, 2011

On the heels of 2010's primetime numbers, the worst for CNN  in at least 15 years, CNN was up in 2011 with both advertiser targeted adults 25-54 and total viewers. But even with a 17% gain in total viewers and a 29% gain with adults 25-54 in primetime, 2011 was still CNN's second-worst rated year over the last 15.

PRIMETIME 25-54

08:00P -11:00P MTWTFSS

P 25-54

Network Period Dates

(000s)

CNN 2008 12/31/07-12/28/08

453

CNN 2003 12/30/02-12/28/03

373

CNN 2001 01/01/01-12/30/01

353

CNN 2005 12/27/04-12/25/05

271

CNN 2009 12/29/08-12/27/09

263

CNN 2002 12/31/01-12/29/02

261

CNN 1998 12/29/97-12/27/98

257

CNN 2004 12/29/03-12/26/04

251

CNN 2007 01/01/07-12/30/07

243

CNN 2000 12/27/99-12/31/00

242

CNN 1999 12/28/98-12/26/99

231

CNN 1997 03/31/97-12/28/97

229

CNN 2006 12/26/05-12/31/06

225

CNN 2011 12/27/10-12/25/11

222

CNN 2010 12/28/09-12/26/10

172

PRIMETIME P2+

08:00P -11:00P MTWTFSS

P 2+

Network Period Dates

(000s)

CNN 2008 12/31/07-12/28/08

1292

CNN 2003 12/30/02-12/28/03

1095

CNN 2001 01/01/01-12/30/01

1009

CNN 1998 12/29/97-12/27/98

957

CNN 2009 12/29/08-12/27/09

901

CNN 2002 12/31/01-12/29/02

898

CNN 2004 12/29/03-12/26/04

855

CNN 2005 12/27/04-12/25/05

853

CNN 1997 03/31/97-12/28/97

787

CNN 1999 12/28/98-12/26/99

781

CNN 2007 01/01/07-12/30/07

764

CNN 2000 12/27/99-12/31/00

753

CNN 2006 12/26/05-12/31/06

753

CNN 2011 12/27/10-12/25/11

689

CNN 2010 12/28/09-12/26/10

590

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On a percentage basis, year/year might look better for CNN than its rivals MSNBC (which was up 2% with total viewers year/year and down 3% with adults 25-54 in primetime) and Fox News (down 8% in total viewers and down 14% with adults 25-54 in primetime) but CNN still was in third place behind MSNBC.  Fox  News was better than the combined CNN & MSNBC in primetime with total viewers and only ~37,000 viewers short of a combined CNN/MSNBC with adults 25-54.

2011 Primetime

FNC: 1,868,000 viewers (427,000 in 25-54)
CNN: 689,000 viewers (222,000 in 25-54)
MSNBC: 775,000 viewers (242,000 in 25-54)

2010 : 12/28/2009 - 12/26/2010
2011 : 12/27/2010 - 12/25/2011

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

 
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