Univision Finished the Week as the #2 network among Adults 18-34, Out-delivering FOX, ABC, and CBS

Categories: Press Releases

Written By

December 28th, 2011

via press release:

Univision Finished the Week as the #2 network among Adults 18-34, Out-delivering FOX, ABC, and CBS

 

Univision Ranked as the #4 Network among Adults 18-49

 

Univision is the #1 Network Pick on Friday Nights in 2011among both Adults 18-49 and Adults 18-34

 

Univision Broadcast Prime Highlights - Week of December 19, 2011 to December 25, 2011

 

  • Univision was the #4 network among Adults 18-49 for the entire week, delivering +3% more viewers than ABC.
  • Univision finished the week as the #2 network among Adults 18-34, out-delivering FOX (+1%), ABC (+35%), and CBS (+63%).  For the 44th time in 2011, Univision outperformed one or more of the top four E-L networks among Adults 18-34 for the entire week.
  • Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.  Univision also out-delivered one or more of the English-Language broadcast networks on six out of seven nights among Adults 18-49.
  • Univision aired 8 of the top 20 programs among Adults 18-34 this past week.
  • Teens 12-17 tuned into Univision this week as the network ranked #4 and delivered more viewers than CBS (+8%) and CW (+88%).
  • Univision was the #1 network for the ninth consecutive Friday night among both Adults 18-49 and Adults 18-34.

ü  Univision aired the top 3 programs for the night among Adults 18-34 including the #1 “Fuerza Del Destino,” #2 “Rosa de Guadalupe,” and #3 “Familia Con Suerte.” Univision’s entire primetime lineup also ranked among the top five programs Friday night among Adults 18-49.

ü  In 2011, Univision has been the top pick on Friday nights among Adults 18-34 92% of the time (48 out of 52 weeks). Furthermore, in the current season Univision has been the #1 Network on Friday nights 13 out of 14 weeks for the demographic.

ü  Among Adults 18-49, Univision has been #1 on 29 out of 52 Fridays in 2011 (56% of the time), with nine #1 nights in the first 14 weeks of the current season.

ü  This was the 39th night Univision ranked as the #1 broadcast network among Adults 18-49 in 2011, and the 90th night as #1 among Adults 18-34 – increases from last year.

  • Univision kicked off the week as the #1 network among Adults 18-34 airing the #1 program for the demographic on Monday night.
  • On Tuesday night, airing the top two programs for the night, Univision maintained its #1 rank among Adults 18-34.

 

 

Broadcast Prime Network Rankers - Week of December 19, 2011 to December 25, 2011

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  FOX

1.7

6

1,181

 

1

  CBS

2.8

8

3,607

 

1

  FOX

1.6

6

377

2

  CBS

1.6

5

1,091

 

2

  NBC

2.0

6

2,614

 

2

  CBS

1.3

5

316

3

  NBC

1.5

5

1,007

 

3

  FOX

1.9

5

2,490

 

3

  NBC

1.0

4

245

4

  UNI

1.5

5

986

 

4

  UNI

1.3

4

1,714

 

4

  ABC

0.8

3

185

5

  ABC

0.9

3

617

 

5

  ABC

1.3

4

1,692

 

5

  UNI

0.7

2

160

6

  TEL

0.6

2

421

 

6

  TEL

0.6

2

713

 

6

  CW

0.6

2

133

7

  CW

0.4

1

244

 

7

  CW

0.4

1

479

 

7

  TEL

0.3

1

76

8

  TF

0.2

1

144

 

8

  TF

0.2

1

291

 

8

  TF

0.1

0

18

9

  ETV

0.1

0

50

 

9

  ETV

0.1

0

107

 

9

  AZA

0.0

0

7

10

  AZA

0.1

0

44

 

10

  AZA

0.1

0

93

 

10

  ETV

0.0

0

7

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.2

5

508

 

1

  CBS

7.0

11

7,978

 

1

  CBS

3.9

10

11,414

2

  FOX

1.2

4

487

 

2

  NBC

3.9

6

4,469

 

2

  NBC

2.1

5

6,211

3

  CBS

1.0

4

392

 

3

  FOX

3.3

5

3,835

 

3

  FOX

1.9

5

5,597

4

  ABC

0.8

3

310

 

4

  ABC

3.2

5

3,649

 

4

  ABC

1.7

4

4,992

5

  NBC

0.7

3

291

 

5

  UNI

1.7

3

1,908

 

5

  UNI

1.2

3

3,344

6

  TEL

0.4

1

151

 

6

  CW

0.7

1

815

 

6

  TEL

0.4

1

1,281

7

  CW

0.2

1

84

 

7

  TEL

0.7

1

778

 

7

  CW

0.4

1

1,078

8

  TF

0.1

0

49

 

8

  TF

0.3

0

335

 

8

  TF

0.2

0

523

9

  ETV

0.0

0

18

 

9

  ETV

0.1

0

146

 

9

  ETV

0.1

0

217

10

  AZA

0.0

0

17

 

10

  AZA

0.1

0

129

 

10

  AZA

0.1

0

197

 

Source: The Nielsen Company, NPM, Live+SD data ;(12/19/2011-12/25/2011)) M-Sat 8pm-11pm, Sun 7pm-11pm; 2011 (12/26/10- 12/25/2011); 2011-12 Season-to-date (9/19- 12/25/2011); 2010-11 Season-to-date (9/20-12/26/2010);  Program rank includes programs duration >29 minutes.

 

TeleFutura Broadcast Prime Highlights

 TeleFutura Broadcast Prime Highlights - Week of December 19, 2011 to December 25, 2011

  • Last week, TeleFutura drew in 451,000 Total Viewers 2+, 279,000 Adults 18-49 and 144,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  • TeleFutura’s M-F 8pm novela , “Reto de Mujer”…

ü  Generated 322,000 Total Viewers 2+, 188,000 Adults 18-49 and 77,000 Adults 18-34. 

ü  In comparison to its prior week average (12/12/11-12/16/11), “Reto de Mujer” experienced audience growth among Adults 18-34 (77,000 vs. 59,000; +31%).  

  • Correo de Inocentes, TeleFutura’s M-F 9pm-10pm novela…

ü  Attracted 329,000 Total Viewers 2+, 187,000 Adults 18-49 and 62,000 Adults 18-34. 

ü  Grew its audience by single-digit margins versus the prior week performance among Adults 18-34 (62,000 vs. 58,000; +7%). 

  • The premiere week of TeleFutura’s successful mini-series “El Capo” M-F 10pm-11pm…

ü  Averaged 556,000 Total Viewers 2+, 406,000 Adults 18-49 and 245,000 Adults 18-34.

ü  Immediately impacted the time period in comparison to the prior week and prior 4 weeks among key demographics such as Adults 18-49 and Adults 18-34.

ü  Vs. Prior Week: Adults 18-49 (406,000 vs. 341,000; +19%) and Adults 18-34 (245,000 vs. 218,000; +12%).

ü  Vs. Prior 4 Weeks: Adults 18-49 (406,000 vs. 368,000; +10%) and Adults 18-34 (245,000 vs. 234,000; +5%).

  • On Sunday night (December 25, 2011), TeleFutura  aired from 6pm-8pm the feature film “El Perro De La Mafia" ("THE DOGFATHER“) on “Cine de las Estrellas” which out-performed Telemundo’s movie “Maravilloso Mundo de Disney: Santa Clause 3-Escape Clause” (6:30pm-8:30pm) among Total Viewers 2+ (TF 896,000 vs. TEL 625,000; +43% Adv.), Adults 18-49 (TF 529,000 vs. TEL 310,000; +71% Adv.) and Adults 18-34 (TF 287,000 vs. TEL 203,000; +41% Adv.).

 

 

Source: The Nielsen Company, NPM (12/19/2011-12/25/2011).  TF “El Capo” premiere week  (12/19/11-12/23/11) vs. prior week (12/12/11-12/16/11) & vs. prior 4 weeks (11/21/11-12/18/11), based on Strict Daypart 10p-11p. Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.

 

 
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