Attracting 22.6 Million Viewers, ABC’s Late-Night New Year’s Rockin’ Eve Hits an 11-Year High

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via press release:

Based on Nielsen’s special-ordered True Fast National Live + Same Day Program Ratings:

 

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1” (11:35 p.m. -12:32 a.m.):

On the program’s 40th anniversary, ABC’s annual broadcast of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1” pulled in an average audience of 22.6 million Total Viewers and delivered a 7.4 rating among Adults 18-49.  In viewers and young adults, “New Year’s Rockin’ Eve” stands as ABC’s 2nd-biggest special after the “Academy Awards.”

 

  • Comparing it to all TV shows for the week so far (week of December 26, 2011), “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1” is projected to stand as the week’s No. 1 non-sports television program in both Total Viewers and Adults 18-49.  Although competitive numbers are currently unavailable, last year the ABC program beat out its combined New Year’s competition on NBC and Fox during the hour by wide margins.

 

  • Growing its overall audience for the 3rd straight year, ABC’s “New Year’s Rockin’ Eve – Part 1” surged by 3.8 million viewers year over year (22.6 million vs. 18.8 million) to generate its most-watched telecast since 2000since 12/31/00.   Jumping by double digits over last year with Adults 18-34 (+25% – 6.0 rating vs. 4.8 rating) and Adults 18-49 (+19% – 4.4 rating vs. 6.2 rating), the show achieved 8-year-highs in both key young adult demos – since 12/31/03.   

 

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 2” (1:00-2:00 a.m.):

Despite the late time period, the second segment of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest – Part 2” attracted an average audience of 6.2 million Total Viewers and a 2.4 rating in Adults 18-49.

 

  • Shooting up by 19% in Total Viewers (6.2 million vs. 5.2 million) and by 26% in Adults 18-49 (2.4 rating vs. 1.9 rating) year to year, the final segment of the show attracted its largest audience in 10 years and its highest young adult rating in 9 years – since 12/31/01 and 12/31/02, respectively.
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