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TV Ratings Sunday: Record Setting 'Sunday Night Football' Crushes Repeats & Cowboys' Playoff Hopes

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January 2nd, 2012


Scoreboard NBC CBS FOX Uni ABC
Adults 18-49: Rating/Share 7.0/18* 2.3/6* 1.6/4* 1.3/2 1.1/3
Adults 18-34: Rating/Share          
Total Viewers (million) 20.177* 10.777* 3.902* 2.672 3.801

*Due to the nature of live sports programming the ratings for NBC (NFL Football), Fox (7-8pm NFL football & The OT) and CBS (NFL overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Of course the Cowboys-Giants Sunday Night Football game trampled the repeat competition on broadcast last night. With those two ratings draws and a playoff spot in the balance, it turned in the best overnight household ratings in the history of Sunday Night Football. I'll have some preliminary results for comparison ASAP, but until the final results are available (probably Wednesday) we won't know for certain what the actual adults 18-49 ratings and total viewership were. The game did, also, remind me of my favorite NFL TV ad from recent years (Romolicious!).

Note that there was a 32 minute NFL overrun into primetime on CBS which renders the preliminary results for their entire night likely to be adjusted in the final ratings. Unfortunately, our first ratings source of the day doesn't provide show ratings in a form that allows me to post even the preliminary CBS numbers. If/when our second source arrives I will update the table for the CBS shows.

Also, the Fox ratings from 7-8pm were live in the East/Central but not elsewhere and so that hour alone is more likely to be adjusted in the final ratings.

Broadcast primetime ratings for Sunday, January 1, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS NFL Overrun 7.2 20 25.392
FOX NFL Football/ The OT 1.6 4 4.588
ABC Once Upon A Time -R 0.8 2 3.350
NBC Football Night In America 2.3 6 7.697
tvbythenumbers.com
7:30PM CBS 60 Minutes coming ASAP
NBC Football Night In America 3.9 10 11.447
FOX The OT 2.1 6 5.848
tvbythenumbers.com
8:00PM NBC Football Night In America 6.5 17 19.210
FOX The Simpsons -R 1.5 4 3.597
ABC Once Upon A Time -R 1.1 3 4.122
tvbythenumbers.com
8:30PM NBC NBC Sunday Night Football (8:30-11p) coming ASAP
CBS Unforgettable -R coming ASAP
FOX The Cleveland Show -R 1.3 3 2.840
tvbythenumbers.com
9:00PM FOX Family Guy -R 1.7 4 3.544
ABC Once Upon A Time -R 1.1 3 3.929
tvbythenumbers.com
9:30PM FOX American Dad -R 1.4 3 2.997
CBS The Good Wife -R coming ASAP
tvbythenumbers.com
10:00PM ABC Once Upon A Time -R 1.2 3 3.804
tvbythenumbers.com
10:30PM CBS CSI:Miami -R coming ASAP

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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