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Live+7 DVR Ratings: 'New Girl' Tops Absolute Gains, 'Prime Suspect' Tops Percentage Gains In Week 13

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January 3rd, 2012


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were just 37 such programs in the complete data for the week, which is less than half of  a full schedule of new broadcast episodes.

During week thirteen of the 2011-12 broadcast season (December 12-18, 2011) with a light pre-holiday week schedule of new broadcast episodes, FOX's New Girl topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.6 adults 18-49 ratings points.

Prime Suspect topped the percentage adults 18-49 ratings increase from DVR viewing, adding 56% to its Live+Same Day adults 18-49 ratings.

The Mentalist  led the absolute average viewership gained from DVR viewing, adding 3.697 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 New Girl-12/13 FOX 3.3 4.9 1.6 48%
2 Glee-12/13 FOX 3.0 4.4 1.4 47%
3 Hawaii Five-0-12/12 CBS 2.9 4.2 1.3 45%
4 Two and a Half Men-12/12 CBS 4.7 6.0 1.3 28%
5 CSI-12/14 CBS 2.9 4.1 1.2 41%
6 Criminal Minds-12/14 CBS 3.4 4.5 1.1 32%
7 Mentalist, THE-12/15 CBS 2.7 3.8 1.1 41%
8 NCIS-12/13 CBS 3.6 4.7 1.1 31%
9 NCIS: LOS ANGELES-12/13 CBS 3.0 4.1 1.1 37%
10 Terra Nova-12/12 FOX 2.1 3.2 1.1 52%
11 Person Of Interest-12/15 CBS 2.8 3.8 1.0 36%
12 MIKE & MOLLY-12/12 CBS 4.0 4.9 0.9 23%
13 SURVIVOR: SOUTH PACIFIC-12/14 CBS 3.1 4.0 0.9 29%
14 2 Broke Girls-12/12 CBS 4.2 5.0 0.8 19%
15 Grimm-12/16 NBC 1.5 2.3 0.8 53%
16 Last Man Standing-12/13 ABC 2.2 2.9 0.7 32%
17 Rules of Engagement-12/15 CBS 2.7 3.4 0.7 26%
18 Unforgettable-12/13 CBS 2.2 2.9 0.7 32%
19 Raising Hope-12/13 FOX 2.3 3.0 0.7 30%
20 Prime Suspect-12/15 NBC 0.9 1.4 0.5 56%
21 X-FACTOR-WED-12/14 FOX 3.4 3.8 0.4 12%
22 Biggest Loser 12-12/13 NBC 2.7 3.1 0.4 15%
23 Fear Factor-12/12 NBC 3.5 3.9 0.4 11%
24 I HATE MY TEENAGE DGHTR-12/14 FOX 1.8 2.1 0.3 17%
25 X-FACTOR-THU-12/15 FOX 2.9 3.2 0.3 10%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Prime Suspect-12/15 NBC 0.9 1.4 0.5 56%
2 Grimm-12/16 NBC 1.5 2.3 0.8 53%
3 Terra Nova-12/12 FOX 2.1 3.2 1.1 52%
4 New Girl-12/13 FOX 3.3 4.9 1.6 48%
5 Glee-12/13 FOX 3.0 4.4 1.4 47%
6 Hawaii Five-0-12/12 CBS 2.9 4.2 1.3 45%
7 CSI-12/14 CBS 2.9 4.1 1.2 41%
8 Mentalist, THE-12/15 CBS 2.7 3.8 1.1 41%
9 NCIS: LOS ANGELES-12/13 CBS 3.0 4.1 1.1 37%
10 Person Of Interest-12/15 CBS 2.8 3.8 1.0 36%
11 CHUCK-12/16 NBC 0.9 1.2 0.3 33%
12 Criminal Minds-12/14 CBS 3.4 4.5 1.1 32%
13 Last Man Standing-12/13 ABC 2.2 2.9 0.7 32%
14 Unforgettable-12/13 CBS 2.2 2.9 0.7 32%
15 NCIS-12/13 CBS 3.6 4.7 1.1 31%
16 Raising Hope-12/13 FOX 2.3 3.0 0.7 30%
17 SURVIVOR: SOUTH PACIFIC-12/14 CBS 3.1 4.0 0.9 29%
18 Two and a Half Men-12/12 CBS 4.7 6.0 1.3 28%
19 Rules of Engagement-12/15 CBS 2.7 3.4 0.7 26%
20 MIKE & MOLLY-12/12 CBS 4.0 4.9 0.9 23%
21 2 Broke Girls-12/12 CBS 4.2 5.0 0.8 19%
22 I HATE MY TEENAGE DGHTR-12/14 FOX 1.8 2.1 0.3 17%
23 Biggest Loser 12-12/13 NBC 2.7 3.1 0.4 15%
24 X-FACTOR-WED-12/14 FOX 3.4 3.8 0.4 12%
25 Fear Factor-12/12 NBC 3.5 3.9 0.4 11%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-12/15 CBS  13,162  16,859  3,697 28%
2 Hawaii Five-0-12/12 CBS  11,291  14,816  3,525 31%
3 NCIS-12/13 CBS  19,133  22,536  3,403 18%
4 Glee-12/13 FOX  7,132  10,157  3,025 42%
5 CSI-12/14 CBS  12,233  15,171  2,938 24%
6 Person Of Interest-12/15 CBS  12,930  15,840  2,910 23%
7 New Girl-12/13 FOX  6,819  9,681  2,862 42%
8 Two and a Half Men-12/12 CBS  14,877  17,718  2,841 19%
9 NCIS: LOS ANGELES-12/13 CBS  16,403  19,220  2,817 17%
10 Criminal Minds-12/14 CBS  12,876  15,653  2,777 22%
11 Unforgettable-12/13 CBS  11,295  13,921  2,626 23%
12 Terra Nova-12/12 FOX  6,885  9,200  2,315 34%
13 MIKE & MOLLY-12/12 CBS  12,774  14,812  2,038 16%
14 Prime Suspect-12/15 NBC  3,703  5,710  2,007 54%
15 Grimm-12/16 NBC  5,158  7,060  1,902 37%
16 SURVIVOR: SOUTH PACIFIC-12/14 CBS  10,869  12,765  1,896 17%
17 Last Man Standing-12/13 ABC  7,508  9,347  1,839 24%
18 2 Broke Girls-12/12 CBS  12,501  14,187  1,686 13%
19 Raising Hope-12/13 FOX  4,977  6,455  1,478 30%
20 Rules of Engagement-12/15 CBS  9,533  10,919  1,386 15%
21 Fear Factor-12/12 NBC  8,519  9,562  1,043 12%
22 X-FACTOR-WED-12/14 FOX  10,786  11,730  944 9%
23 Biggest Loser 12-12/13 NBC  7,811  8,586  775 10%
24 X-FACTOR-THU-12/15 FOX  9,869  10,618  749 8%
25 CHUCK-12/16 NBC  3,218  3,924  706 22%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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