Premiere Of “La Que No Podia Amar” Delivers 4.1 Million Viewers For Univision

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Monday night’s one-hour premiere of the novela “La Que No Podia Amar” (The One Who Couldn’t Love) delivered an average audience of 4.1 million Total Viewers 2+, 2.3 million Adults 18-49 and 1.4 million Adults 18-34. A story of passion, betrayal and unrequited love, “La Que No Podia Amar” follows a young woman’s struggle to be reunited with her true love.

 

For the entire night, the novela premiere made Univision the No. 2 broadcast network, beating ABC, NBC, FOX and the CW, among Adults 18-34. Monday’s premiere also made Univision the No. 4 broadcast network, beating FOX, among Adults 18-49.

 

“La Que No Podia Amar” was the fifth most-watched program on all of broadcast television with more Adult 18-34 viewers than the entire line-ups on ABC (“The Bachelor” and “Celebrity Wife Swap”) and NBC (“Who’s Still Standing,” “Fear Factor” and “Rock Center With Brian Williams”) as well as first-run episodes of CBS’ “Mike & Molly” and “Hawaii Five-0.” In fact, the novela out-delivered NBC’s “Who’s Still Standing” and “Rock Center With Brian Williams” among Adults 18-49 with strong audience advantages of +21% and +55%, respectively.

 

Locally, “La Que No Podia Amar” was the No. 1 broadcast program in the 9 p.m. to 10 p.m. time period among:

  • Total Viewers 2+ in Los Angeles and Houston
  • Adults 18-49 in Los Angeles, Miami and Houston
  • Adults 18-34 in Los Angeles, Miami, Houston, Chicago and Sacramento

 

In Los Angeles,  the premiere of “La Que No Podia Amar” was the No. 1 broadcast program in primetime among Total Viewers 2+ and Adults 18-49.

 

Source: The Nielsen Company, NPM, Fast National Ratings for Monday (01/02/2012) 8:00pm-11:00pm. Univision’s “La Que No Podia Amar” premiere aired from 9:00pm-10:00pm. Live+SD. Primetime is defined as ABC/CBS/NBC/IND/SLTV Monday 8-11pm (7-10pm CT) and FOX/CW Thursday 8-10pm (7-9pm CT).  Live+SD.

blog comments powered by Disqus