Soap Opera Ratings: ‘Days Of Our Lives’ Hits 3rd Consecutive New Low For Women 18-49 Viewership

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Ratings for the week of December 19-23, 2011

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year

Total Viewers
1. Y&R 4,927,000 (+462,000/+215,000)
2. B&B 3,352,000 (+332,000/+303,000)
3. OLTL 2,618,000 (+11,000/+263,000)
4. DAYS 2,381,000 (+140,000/-205,000)
5. GH 2,328,000 (-67,000/-51,000)

Households
1. Y&R 3.5/10 (+.2/+.3)
2. B&B 2.4/7 (+.1/+.3)
3. OLTL 1.9/5 (same/+.2)
4. DAYS 1.8/5 (+.1/-.1)
5. GH 1.7/5 (-.1/same) <—– ties low

Women 18-49 Viewers
1. Y&R 867,000 (+70,000/-35,000)
2. B&B 614,000 (+52,000/+54,000)
3. OLTL 571,000 (-41,000/-31,000)
4. GH 569,000 (-77,000/-151,000)
5. DAYS 520,000 (-8,000/-107,000) <—– new low (3rd straight week) *

* Previous low: 528,000 (December 12-16, 2011)
Women 18-49 Rating
1. Y&R 1.4/8 (+.2/same)
2. B&B 1.0/6 (+.1/+.2)
3. GH 0.9/5 (-.1/-.2) <—– ties low
3. OLTL 0.9/5 (-.1/same)
5. DAYS 0.8/5 (same/-.2) <—– ties low (3rd straight week)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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