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TV Ratings Monday: 'The Bachelor' Premieres Lower, 'Celebrity Wife Swap' Tops Recent 'Castle', As CBS Easily Wins Ratings Race

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January 3rd, 2012


Scoreboard CBS ABC NBC Uni FOX CW
Adults 18-49: Rating/Share 3.7/9 2.4/6 1.7/4 1.6/4 1.2/3 0.3/1
Adults 18-34: Rating/Share            
Total Viewers (million) 11.905 7.248 5.106 3.722 3.756 0.891

The season premiere of ABC's The Bachelor drew a 2.4 adults 18-49 rating, down 17% from last season's January premiere to a series low for a premiere episode. Following The Bachelor the series premiere "preview" of Celebrity Wife Swap didn't do too badly, its 2.4 adults 18-49 rating was better than the last two new Castle episodes.

CBS was all new on the night and easily swept up the adults 18-49 crown as How I Met Your Mother was down 13% vs. its last new episode 4 weeks ago to a season low 3.9 adults 18-49 rating. 2 Broke Girls was up a tenth vs. its 8pm episode 3 weeks ago to a 4.3 adults 18-49 rating. Two and a Half Men dropped 6% vs. 3 weeks ago to a season low 4.4 adults 18-49 rating. Mike & Molly was down 5% vs. 3 weeks ago to a 3.8 adults 18-49 rating. Hawaii Five-0 was up a tenth vs. 3 weeks ago to a 2.9 adults 18-49 rating.

NBC was also all new, but with their mid-season gap line up early as Who's Still Standing? had the same 1.5 adults 18-49 rating as last Monday. Fear Factor fell a tenth of a point vs. 12/19 to a 2.4 adults 18-49 rating. Rock Center With Brian Williams rose 50% from last week's series low to a still small 1.2 adults 18-49 rating.

Fox and the CW were all repeat.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, January 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS How I Met Your Mother 3.9 9 10.216
ABC The Bachelor (premiere, 8-10p) 2.4 6 7.738
NBC Who's Still Standing? 1.5 3 5.568
FOX House (8-10p) -R 1.2 3 4.009
CW The Secret Circle -R 0.3 1 0.992
tvbythenumbers.com
8:30PM CBS 2 Broke Girls 4.3 10 12.048
tvbythenumbers.com
9:00PM CBS Two and a Half Men 4.4 10 13.791
NBC Fear Factor 2.4 5 5.900
CW The Secret Circle -R 0.3 1 0.790
tvbythenumbers.com
9:30PM CBS Mike & Molly 3.8 9 11.928
tvbythenumbers.com
10:00PM CBS Hawaii Five-0 2.9 7 11.725
ABC Celebrity Wife Swap (premiere) 2.4 6 6.266
NBC Rock Center 1.2 3 3.849

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via NBC press notes:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.2/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.6/3 with an encore; "Nightline," 0.9/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) tied "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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