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ESPN Towers Over Cable Primetime Adults 18-49 & Viewership For Week Ending January 1, 2012

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January 4th, 2012

For the week's top 25 individual cable programs click here.

With all the college football bowls there was no doubt that ESPN would lead in primetime with both adults 18-49 and total viewers for the week ending January 1, 2012.

In fact, ESPN came within shouting distance of Nickelodeon in total day total viewership, but Bikini Bottom was still #1.

Prime-time Average Viewers (Live+SD) Week  Ending January 1, 2012

Network (000s)
ESPN  5,905
TNT  2,758
DSNY  2,404
USA  2,311
TBSC  2,170
HIST  2,051
FOOD  1,569
A&E  1,552
DISC  1,383
HGTV  1,281
FOXN  1,281
TRU  1,275
FX  1,240
LIFE  1,179
TLC  1,116
FAM  1,113
SYFY  1,109
ADSM  1,104
HALL  1,013
SPK  1,000
NAN  985
AMC  943
VH1  866
TVLD  801
BET  792

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN  2,312
TNT  1,218
TBSC  1,191
USA  890
HIST  835
A&E  711
FOOD  696
DISC  691
TRU  682
FX  658
VH1  551
TLC  524
FAM  499
DSNY  489
ADSM  488
LIFE  482
SPK  465
MTV  456
HGTV  443
SYFY  436
CMDY  432
EN  395
AMC  380
BET  375
NAN  309

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Total Day Average Viewers (Live+SD)

Network (000s)
 NICK  2,200
 ESPN  2,088
 DSNY  2,002
 TNT  1,354
 USA  1,347
 ADSM  1,233
 TOON  1,215
 HIST  1,098
 NAN  1,084
 TBSC  991
 FOXN  936
 A&E  898
 FOOD  818
 HGTV  786
 FX  752
 DISC  743
 TRU  678
 LIFE  654
 TVLD  651
 SPK  644
 AMC  614
 TLC  606
 SYFY  579
 MTV  570
 NKJR  569

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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