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Iowa Caucuses Cable News Ratings: Fox News > CNN > MSNBC

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January 4th, 2012

via CNN press note:

Fast Nationals for Tuesday, January 3 (Iowa Caucuses)

As the only news organization that doesn’t take sides, CNN had a strong performance during Tuesday’s Republican Iowa caucuses topping MSNBC in both total viewers and the key demo 25-54 during all key day parts. 

 

CNN also showed the most growth among total viewers compared to the prior four Tuesdays, increasing +142% (1.310m vs. 541k), while FNC increased just 22% (2.631m vs. 2.158m) and MSNBC was up 32% (1.195m vs. 903k) during primetime.  In the target demo 25-54, CNN also grew the most, increasing +220% (486k vs. 152k), while FNC was up 43% (684k vs. 478k) and MSNBC grew 49% (303k vs. 203k) vs. the prior four Tuesdays.

 

Primetime:  (8-11p)

CNN:              1.31m total viewers/486k target demo 25-54

FNC:               2.63m/684k

MSNBC:         1.20m/303k

 

Late Night: (11p-3a)

CNN:              839k total viewers/347k target demo 25-54      

FNC:               1.82m/645k

MSNBC:         693k/228k

 

Full Block:  (7p-3a)

CNN:              1.0m total viewers/390k target demo 25-54

FNC:               2.15m/637k

MSNBC:         932k/259k

 
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