Year-to-Year, “ABC World News with Diane Sawyer” Substantially Narrowed Viewership Gaps with “NBC Nightly News”

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via press release:

Year-to-Year, “ABC World News with Diane Sawyer” Substantially Narrowed Viewership Gaps with “NBC Nightly News” — Slashing Total Viewer Gap by 38% and Demo Gap by 56%

 

On Wednesday, December 28 “ABC World News” was the #1 Evening Newscast Among Adults 25-54

ABC Outperformed “CBS Evening News” by 1.80 Million Total Viewers and 349,000 Adults 25-54

 

During 2011 “ABC World News” Increased its Overall Viewership and

Narrowed Overall Viewing Gap with NBC by Double-Digits

 

For the week of December 26, 2011, “ABC World News with Diane Sawyer” averaged 7.96 million Total Viewers and a 1.8 rating/6 share/2.15 million among Adults 25-54, according to Nielsen Media Research. 

 

For the 2nd Wednesday in a row“ABC World News” was the No. 1 evening newscast in the key adult news demo, outdrawing “NBC Nightly News” by 40,000 Adults 25-54 (2.33 million vs. 2.29 million – on 12/28/11).

 

Year-to-Year, “World News” cut its margins with “NBC Nightly News” by double-digits among both Total Viewers (-38% – 750,000 vs. 1.20 million) and Adults 25-54 (-56% – 202,000 vs. 456,000).  This marked the 8th time in the last 9 weeks in Total Viewers and the 9th straight week in Adults 25-54 that “World News” has narrowed its year-to-year gaps with the NBC program.

 

“ABC World News” outperformed the “CBS Evening News” by 1.80 million Total Viewers and by 349,000 Adults 25-54, posting is largest Total Viewer lead in 7 weeks – since w/o 11/7/11.

 

For the 2011 calendar year, “World News” improved over 2010 in both Total Viewers (+5%) and Adults 25-54 (+2%).  In addition,“World News” narrowed its year-to-year gap with “NBC Nightly News” in Total Viewers (-13% – 926,000 vs. 1.07 million).

 

Season-to-date, “World News” is up in Total Viewers (+2%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-18%) and Adults 25-54 (-25%), posting its smallest news demo margin (313,000) with the NBC program in 3 years – since the 2008-09 season.

 

Note: Due to the Christmas holiday, all three programs were coded specials on Monday (12/26/11). In addition, due to the New Year’s holiday, “World News” was re-titled “Wrld News Tonite” on Fri 12/30/11. Ratings for these telecasts were excluded from the weekly average averages.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

 

EVENING NEWS (Week of December 26, 2011)

 

  Total Viewers     Adults 25-54    Households
       
ABC       7,956,000 1.8/6;  2,154,000   5.1/10
NBC   8,706,000 2.0/7;  2,356,000   5.6/11
CBS   6,159,000 1.5/5;  1,805,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/26/11, 12/19/11 & 12/27/10.  Most Current – 2011-2012 Season (9/19/11 – 1/1/12) and 2010-2011 Season (9/20/11 – 1/2/11).  Calendar Year 2011 (1/1 – 12/31/11) and Calendar Year 2010 (1/1 – 12/31/10).

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