Year-to-Year, “ABC World News with Diane Sawyer” Substantially Narrowed Viewership Gaps with “NBC Nightly News”

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Year-to-Year, “ABC World News with Diane Sawyer” Substantially Narrowed Viewership Gaps with “NBC Nightly News” — Slashing Total Viewer Gap by 38% and Demo Gap by 56%


On Wednesday, December 28 “ABC World News” was the #1 Evening Newscast Among Adults 25-54

ABC Outperformed “CBS Evening News” by 1.80 Million Total Viewers and 349,000 Adults 25-54


During 2011 “ABC World News” Increased its Overall Viewership and

Narrowed Overall Viewing Gap with NBC by Double-Digits


For the week of December 26, 2011, “ABC World News with Diane Sawyer” averaged 7.96 million Total Viewers and a 1.8 rating/6 share/2.15 million among Adults 25-54, according to Nielsen Media Research. 


For the 2nd Wednesday in a row“ABC World News” was the No. 1 evening newscast in the key adult news demo, outdrawing “NBC Nightly News” by 40,000 Adults 25-54 (2.33 million vs. 2.29 million – on 12/28/11).


Year-to-Year, “World News” cut its margins with “NBC Nightly News” by double-digits among both Total Viewers (-38% – 750,000 vs. 1.20 million) and Adults 25-54 (-56% – 202,000 vs. 456,000).  This marked the 8th time in the last 9 weeks in Total Viewers and the 9th straight week in Adults 25-54 that “World News” has narrowed its year-to-year gaps with the NBC program.


“ABC World News” outperformed the “CBS Evening News” by 1.80 million Total Viewers and by 349,000 Adults 25-54, posting is largest Total Viewer lead in 7 weeks – since w/o 11/7/11.


For the 2011 calendar year, “World News” improved over 2010 in both Total Viewers (+5%) and Adults 25-54 (+2%).  In addition,“World News” narrowed its year-to-year gap with “NBC Nightly News” in Total Viewers (-13% – 926,000 vs. 1.07 million).


Season-to-date, “World News” is up in Total Viewers (+2%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-18%) and Adults 25-54 (-25%), posting its smallest news demo margin (313,000) with the NBC program in 3 years – since the 2008-09 season.


Note: Due to the Christmas holiday, all three programs were coded specials on Monday (12/26/11). In addition, due to the New Year’s holiday, “World News” was re-titled “Wrld News Tonite” on Fri 12/30/11. Ratings for these telecasts were excluded from the weekly average averages.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.


EVENING NEWS (Week of December 26, 2011)


  Total Viewers     Adults 25-54    Households
ABC       7,956,000 1.8/6;  2,154,000   5.1/10
NBC   8,706,000 2.0/7;  2,356,000   5.6/11
CBS   6,159,000 1.5/5;  1,805,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/26/11, 12/19/11 & 12/27/10.  Most Current – 2011-2012 Season (9/19/11 – 1/1/12) and 2010-2011 Season (9/20/11 – 1/2/11).  Calendar Year 2011 (1/1 – 12/31/11) and Calendar Year 2010 (1/1 – 12/31/10).

blog comments powered by Disqus