Discovery En Español Continues Leadership Amongst Hispanic Cable Nets For Third Consecutive Year

Categories: Press Releases

Written By

January 5th, 2012

via press release:

DISCOVERY EN ESPAÑOL CONTINUES LEADERSHIP AMONGST HISPANIC CABLE NETS FOR THIRD CONSECUTIVE YEAR


Miami, Florida, January 5, 2012
 – Discovery en Español (DSCE) closes another winning year with a solid performance that positions the network as the second most watched Hispanic pay TV channel for the third year in a row across all major demographic groups (P18-49, M18-49, W18-49).

The network ranked #1 for Sunday nights tied with Galavision (7-11pm) with top-notch programming performances from originals such as Apocalipsis Maya and Los Hipopótamos del Capo and the viewer favorite, "Discovery Presenta", which features some blue chip content including Steve Jobs: iGenius and Bin Laden: Hombre Muerto.

“The network’s performance in 2011, 31% ahead of our nearest competitor among Hispanic persons 18-49 and 36% among the coveted 18-49 males, clearly demonstrates our ability to not only attract but retain viewers in a fiercely competitive environment. Having increased investment in original content and five years in the marketplace has made Discovery en Español a destination for audiences of all ages,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic.

Hispanic Pay TV - Prime Time Ratings in 000s Mon-Sun 7-11pm
Networks

P18-49

M18-49

W18-49

DSCE

55

38

18

GALA

130

87

43

MUN2

42

28

14

FOXD

37

29

8

ESPD

32

25

7

TR3S

16

6

9

GOL

9

7

2



Source:  Live +SD, NPMH, Galaxy Explorer, Mon-Sun 7p-11p, 12/27/10 to 12/25/11, 000s

Following are four of the top rated “Discovery Presenta” original productions:

Top Original Productions (000s)

Deportados - Sun 9 pm – 1/30/2011, delivered 221K Persons 18-49 and 193K Households, #1 among Hispanic Pay TV Networks with Households and Persons 18-49.

La ruta de La muerte – Sun 9 pm - 10/16/2011,  delivered 172K Persons 18-49 and 165K Households, #1 among Hispanic Pay TV Networks with Households and Men 18-49, #2 among Hispanic Pay TV Networks with Persons and Women 18-49, #1among Hispanic Pay TV Networks in its time slot with P18-49, M18-49 and W18-49.

Apocalipsis Maya – Sun 10 pm - 12/04/2011, delivered 154K Persons 18-49 and 150K Households, #1 among Hispanic Pay TV Networks with Households, #2 among Hispanic Pay TV Networks with Persons 18-49, Males 18-49 and Women 18-49.

Los Hipopótamos del Capo
 – Sun 9 pm - 10/02/2011, delivered 138K Persons 18-49 and 136K Households, #1 among Hispanic Pay TV Networks with HHLD’s, Persons and Men 18-49, also #1 in its time slot with Households, Persons, Men and Women 18-49.

Source:  Live +SD, NPMH, Galaxy Explorer as dated

Also among Sunday’s “Discovery Presenta” winning specials:
Top Specials Sunday nights (000s)
Bin Laden: hombre muerto -
 Sun 9 pm - 5/22/2011, delivered 158K Persons 18-49 and 150K Households, # 1 telecast among Hispanic Pay TV networks in its time slot in Households and Women 18-49.

El iceberg del Titanic
 – Sun 9 pm - 01/02/2011, delivered 139K Persons 18-49 and 145K Households, #1 telecast among Hispanic Pay TV Networks with Households, Persons and Men 18-49.

9/11 El día después – Sun 10 pm – 09/04/2011, delivered 138K Persons 18-49 and 86K Households, #1 telecast among Hispanic Pay TV Networks with Households, Persons, Men and Women 18-49.

Steve Jobs: iGenius – Sun 10 pm - 11/06/2011, delivered 129K Persons 18-49 and 93K Households, # 2 telecast among Hispanic Pay TV networks in its time slot with Households, Persons, Men and Women 18-49.

Source:  Live +SD, NPMH, Galaxy Explorer as dated

Top Telecasts of the year  (000):

Crímenes millonarios – Mon 10 pm – 10/17/2011 – 157K P18-49 and 140K Households, #1 telecast among Hispanic Pay TV networks in its time slot with HHs and Persons 18-49, #3 telecast among Hispanic Pay TV networks with Men 18-49.

Máxima seguridad – Thu 10 pm – 11/10/2011, delivered 155K Persons 18-49 and 109K Households, #1 telecast among Hispanic Pay TV networks in its time slot with Households, Persons, Men and Women 18-49.

A prueba de todo – Sun 8 pm – 1/23/2011, delivered 132K Persons 18-49 and 100K Households, #1 telecast among Hispanic Pay TV networks in its time slot with Persons, Men and Women 18-49, #2 telecast among Hispanic Pay TV networks with Persons, Men and Women 18-49.

Monstruos de río
 – Tue 9 pm - 1/25/2011, delivered 166K P 18-49 and 102K Households, # 1 telecast among Hispanic Pay TV networks in its time slot with Persons, Men and Women 18-49.

Los archivos del FBI
 – Thu 9 pm - 2/03/2011, delivered 144K Persons 18-49 and 147K Households, # 1 telecast among Hispanic Pay TV networks in its time slot with Households, Persons and Men 18-49, # 2 telecast among Hispanic Pay TV networks with Men 18-49.

Planeta Humano: la vida en los árboles 
– Wed 8 pm - 04/27/2011, delivered 132K Persons 18-49 and 125K Households, # 1 telecast among Hispanic Pay TV networks in its time slot with Households and Persons 18-49.

Source:  Live +SD, NPMH, Galaxy Explorer as dated

Top Programs/ Series

Crímenes millonarios – Mondays 10 pm, delivered 107K Persons 18-49 and 103K Households, # 1 program in its time slot among all Hispanic Pay TV nets with P18-49.

Máxima seguridad – Thursdays 10 pm, delivered 103K Person 18-49 and 86K Households, # 1 program in its time slot among all Hispanic Pay TV nets with Persons 18-49.

Sangre fría – Tuesdays 10 pm, delivered 93K Persons 18-49 and 88K Households (new premiere 2011), # 1 program in its time slot among all Hispanic Pay TV nets with Persons 18-49.
Source:  Live +SD, NPMH, Galaxy Explorer – 4Q2011

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visitdiscoveryenespanol.com <http://www.discoveryenespanol.com> .

 
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