“Switched at Birth” is Tuesday’s #1 Scripted Cable Show in Key Demo; Launch of “Jane by Design” is Solid

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via press release:

Last Summer’s #1 New Cable Series in Target Demographics, the Winter

Premiere of “Switched at Birth” Ranks as Tuesday’s #1 Scripted Cable

Telecast in Women 18-34, Women 18-49 and Females 12-34

~Surges Over Year-Ago Time Period Levels by Triple-Digit Percentages

 

Launch of “Jane By Design” is Cable’s #1 Scripted Telecast at 9 O’Clock

in Females 12-34, and TV’s #1 Telecast in Females Teens

~Posts Solid Gains Over Year-Ago Time Period Averages Across the Board

 

“Switched at Birth” (8:00-9:00 p.m.)

The return of last summer’s #1 new cable series, “Switched at Birth,” ranked as Tuesday’s #1 scripted cable telecast in Women 18-34 (611,000/1.8 rating), Women 18-49 (1.0 million/1.6 rating) and Females 12-34 (1.2 million/2.6 rating), and TV’s #1 telecast for the entire day in Female Teens (570,000/4.9 rating).

 

  • In its time period, “Switched at Birth” was TV’s #1 telecast in Females 12-34 and Female Teens, cable’s #1 telecast in Women 18-34 and Women 18-49, and ranked a solid #3 in Total Viewers (2.7 million), Adults 18-34 (756,000/1.1 rating) and Adults 18-49 (1.3 million/1.0 rating).

 

  • “Switched at Birth” posted impressive triple-digit time period percent increases year to year across all demos, including by 230% in Total Viewers (2.7 million vs. 818,000), by 259% in Women 18-34 (611,000 vs. 170,000), by 367% in Women 18-49 (1.0 million vs. 214,000) and by 363% in Females 12-34 (1.2 million vs. 259,000).

 

“Jane By Design” (9:00-10:00 p.m.)

The series launch of “Jane By Design” ranked as the #1 scripted cable telecast at 9 p.m. in Females 12-34 (828,000/1.8 rating), TV’s #1 telecast in Females Teens (422,000/3.6 rating), and earned solid Top 5 time period cable ranks in Women 18-34 (#4 – 407,000/1.2 rating), Women 18-49 (#4 – 607,000/0.9 rating) and Viewers 12-34 (#3 – 937,000/1.0 rating).

 

  • “Jane By Design” out-delivered year-ago time period averages across the board, including by 23% in Total Viewers (1.6 vs. 1.3 million), by 33% in Women 18-34 (407,000 vs. 307,000), by 54% in Women 18-49 (607,000 vs. 393,000), by 63% in Females 12-34 (828,000 vs. 508,000) and by 109% in Female Teens (422,000 vs. 202,000).

 

 

Source: NTI, 1/3/12, Live + Same Day.

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