ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012-Part 1” Outdraws its Combined NBC and Fox Competition by an Astounding 94%

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January 6th, 2012

via press release:

ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012-Part 1” Outdraws its Combined NBC and Fox Competition by an Astounding 94%

 

Drawing 22.7 Million Viewers, “New Year’s Rockin’ Eve-Part 1” Scores an

11-Year High, Representing its 2nd-Largest Audience in the Last 2 Decades

 

The New Year’s Late-Night Bash Stands as ABC’s 2nd-Biggest Special After the “Academy Awards,” and the Net’s Top Telecast Since February in Adults 18-49  

 

 

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1” (11:30 p.m. -12:34 a.m.):

On the program’s 40th anniversary, ABC’s annual broadcast of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1” pulled in an average audience of 22.7 million Total Viewers and delivered a huge 7.4 rating, 26 share among Adults 18-49 (9.5 million).

 

  • In viewers and young adults, “New Year’s Rockin’ Eve” stands as ABC’s 2nd-biggest special of the year after the “Academy Awards.”  In fact with Adults 18-49, it was the Net’s highest non-sports telecast since February with the 2011 “Oscars” – since on 2/27/11.

 

  • Widening its winning advantage over other broadcasters’ New Year’s Eve specials year to year, “Dick Clark’s New Year’s Rockin’ Eve – Part 1” outdelivered the combined audiences of NBC’s “New Year’s Eve with Carson Daly - Late Night” and Fox’s “American Country NYE ‘11” by an astounding 94% in Total Viewers (22.7 million vs. 11.7 million – NBC and Fox combined) and 90% in Adults 18-49 (9.5 million vs. 5.0 million).

 

  • The top New Year’s Eve program on cable, Fox News  Channel’s “All American New Year’s” (2.1 million viewers from 12:00 – 12:30 a.m.), pulled in just 9% of the overall audience delivered by “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 1.” 

 

  • Growing its overall audience for the 3rd straight year, ABC’s “New Year’s Rockin’ Eve – Part 1” surged by 3.9 million viewers year over year (22.7 million vs. 18.8 million) to generate its most-watched telecast in 11 years (since 12/31/00), representing the program’s 2nd-biggest audience in the last 2 decades.   Jumping by double digits over last year with Adults 18-34 (+25% - 6.0/26 vs. 4.8/22 rating) and Adults 18-49 (+19% - 7.4/26 vs. 6.2/23), the show achieved 8-year-highs in both key young adult demos – since 12/31/03.   

 

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2012 – Part 2” (1:09-2:05 a.m.):

Despite the late time period, the second segment of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest – Part 2” attracted an average audience of 5.9 million Total Viewers and a 2.3 rating, 12 share in Adults 18-49 (2.9 million).


 

  • Shooting up by 13% in Total Viewers (5.9 million vs. 5.2 million) and by 21% in Adults 18-49 (2.3/12 vs. 1.9/10) year to year, the final segment of the show attracted its 2nd-largest audience in 10 years and equaled its highest young adult rating in 9 years – since 12/31/01 and 12/31/02, respectively.

 

 

 

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 12/31/11.

 
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