Season-to-Date, “Good Morning America” Posts Smallest Total Viewer Margin with NBC’s “Today” in 16 Years

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via press release:

Season-to-Date, “GMA” Posts Smallest Total Viewer Margin with NBC’s “Today” in 16 Years


“GMA” Only Morning Show to Increase in Demo Season-to-Date; Increases Most Among Total Viewers



ABC News’ “Good Morning America” drew 4.164 Total Viewers and 1.2/10/1.453 million Adults 25-54for the week of December 26, 2011.  


For the 3rd consecutive week, “GMA” lowered its Total Viewer margin with “Today” versus the prior week (-16% – 581,000 vs. 590,000), delivering its smallest Total Viewer gap in 5 weeks – since w/o 11/21/11.


Season to date, “GMA” narrowed its gaps in both Total Viewers (-39%) and Adults 25-54 (-39%) versus its year-ago season gaps.  The ABC morning newscast is posting its smallest Total Viewer margin (551,000)with “Today” in 16 years – since the 1995-96 season.


“GMA” topped CBS’ “Early Show” by 2.113 million Total Viewers (4.164 million vs. 2.051 million) and by 665,000 Adults 25-54 (1.453 million vs. 788,000), more than doubling the Total Viewer performance (+103%)of its CBS rival.


Season to date “GMA” is up the most among network morning news programs in Viewers (+9%), and is the only morning program to grow in Adults 25-54 (+10%) versus year-ago averages (NBC’s “Today” is up +1% and down -5%, respectively; CBS’ “Early Show” is down -9% and -11%, respectively). “GMA” is seeing its largest overall season audience in 4 years, since the 2007-08 Season.


Note:  Due to the Christmas holiday, all three programs were coded specials on Monday (12/26/11).  The weekly averages are based on 4 days (12/27 – 12/30/2011).


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.



WEEK OF 12/26/11       TOTAL VIEWERS    ADULTS 25-54         HOUSEHOLDS

ABC                    4,164,000        1.2/10; 1,453,000     3.1/13

NBC                    4,745,000        1.7/13; 2,040,000     3.6/15

CBS                    2,051,000        0.7/ 5; 788,000       1.6/ 7


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/26/11, 12/19/11 & 12/27/10.  Most Current:  2011-2012 Season (9/19/11 – 1/1/12) and 2010-2011 Season (9/20/10 – 1/2/11).

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