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TV Ratings Friday: 'Cotton Bowl' Leads Likely Fox Win; As All Scripted Shows Rise After Holiday Break

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January 7th, 2012


Scoreboard FOX CBS ABC Uni NBC CW
rating/Share: Adults 18-49 2.2/7* 1.7/5 1.4/4 1.3/4 1.0/3 0.7/2
Total Viewers (million) 7.800* 10.087 5.493 3.270 3.601 1.657


*Due to the nature of live sports programming the ratings for Fox (Cotton Bowl) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

On the first night of 2012 when most broadcast networks were all new, Fox will likely top the night's adults 18-49 ratings.

While Fox's Cotton Bowl ratings on the night are sufficiently approximate to make anyone referencing them at this point appear silly, even after adjustments it is virtually certain they will top the night's adults 18-49 ratings. Wait for the final numbers that we will have on Monday to know by how much.

CBS' shows were back with their first new episodes since December 2, and A Gifted Man returned with a series high 1.5 adults 18-49 rating, up 15% vs. a 1.3 rating for its last new episode . CSI:NY had a 1.8 adults 18-49 rating, up 29% vs. a 1.4 rating for its last new episode. Blue Bloods drew a 1.8 adults 18-49 rating, up 13% vs. a 1.6 rating for its last new episode.

In what I'm guessing will generate a fair bit of discussion in our comments Nikita returned from its repeat layoff to a 0.6 adults 18-49 rating, up 20% vs. a 0.5 adults 18-49 rating for its last new episode. At 9pm, Supernatural started the year off with a 0.8 adults 18-49 rating, up 14% vs. a 0.7 adults 18-49 rating for its last new episode.

With its series finale 3 weeks away, NBC's Chuck was up 25% to a 1.0 adults 18-49 vs. a 0.8 rating last Friday. Dateline NBC had a 1.4 adults 18-49 rating at 10pm.

On ABC, a week away from its series finale, the two Extreme Makeover: Home Edition's 1.4 and 1.6 adults 18-49 rating vs. 1.2 and 1.3 in its last Friday double episode on December 16. At 10pm, 20/20 drew a 1.3 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, January 6, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Cotton Bowl Arkansas v. Kansas St. (8-11p) 2.2 7 7.800
CBS A Gifted Man 1.5 5 8.518
ABC Extreme Makeover: Home Edition 1.4 4 5.410
NBC Chuck 1.0 3 3.381
CW Nikita 0.6 2 1.548
tvbythenumbers.com
9:00PM CBS CSI:NY 1.8 5 10.530
ABC Extreme Makeover: Home Edition 1.6 5 6.026
CW Supernatural 0.8 2 1.767
NBC Grimm -R 0.7 2 2.431
tvbythenumbers.com
10:00PM CBS Blue Bloods 1.8 5 11.214
NBC Dateline NBC 1.4 4 4.992
ABC 20/20 1.3 4 5.042

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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