Friday Cable Ratings: ‘Wizards of Waverly Place Finale,’ ‘Gold Rush’ Lead + ‘Jessie,’ ‘Smackdown!,’ ‘Merlin’ & More

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Gold Rush bounced back nearly a full adults 18-49 ratings point and led Friday with a 1.9 adults 18-49 rating. In a virtual tie in adults 18-49 (definitely not its target) was the series finale  of Disney’s Wizards of Waverly Place which averaged nearly 10 million viewers (9.76 million). Disney’s Jessie was third for the night with a 1.2 adults 18-49 rating.

Friday Night Smackdown was even with the previous week’s 0.8 adults 18-49 rating.

Merlin’s fourth season marked its U.S. debut on Syfy with a 0.4 adults 18-49 rating and 1.6 million viewers.

Update via @TVBillThe Life And Times Of Tim was up a tenth from last week to a 0.1 adults 18-49 rating and 118,000 total viewers.

Update 2: via “Nick” in the comments:

Portlandia (IFC)
-10 PM: 0.255 million viewers, 0.14 A18-49, 0.13 A18-34
-1 AM: 0.111 million viewers, 0.05 A18-49, 0.02 A18-34

Increasingly Poor Decisions of Todd Margaret (IFC)
-10:30 PM: 0.139 million viewers, 0.07 A18-49, 0.09 A18-34
-1:30 AM: 0.070 million viewers, 0.03 A18-49, 0.01 A18-34

Action (IFC)
-2 AM: 0.060 million viewers, 0.03 A18-49

We only receive the top 100 cable shows for adults 25-54 for the whole day from our primary source. If you don’t see an original episode of a show here, it’s because it wasn’t in the top 100. I attempt to filter out repeats, kids shows, and most non-primetime shows. Will add extras that I see later.

Selected Friday cable ratings (all Live+Same Day ratings):

Program Net Time Viewers (000) 18-49 Rating
GOLD RUSH DISC 9:00 PM 4688 1.9
WIZARDS OF WAVERLY PLACE DSNY 8:00 PM 9755 1.9
JESSIE DSNY 9:00 PM 7317 1.2
AMERICAN DAD ADSM 10:30 PM 2039 0.8
WWE FRI NIGHT SMACKDOWN SYFY 8:00 PM 2589 0.8
FLYING WILD ALASKA DISC 10:01 PM 2198 0.8
NBA REGULAR SEASON L ESPN 8:06 PM 1794 0.8
KUNG FU PANDA NICK 7:30 PM 2862 0.7
PARDON THE INTERRUPTION ESPN 5:30 PM 1333 0.7
HOUSE OF PAYNE TBSC 9:30 PM 1606 0.7
VERY FUNNY NEWS TBSC 10:00 PM 1480 0.6
HOUSE OF PAYNE TBSC 9:00 PM 1416 0.6
DINERS, DRIVE INS & DIVES FOOD 10:00 PM 1759 0.6
NBA REGULAR SEASON L ESPN 10:38 PM 1290 0.6
WIPEOUT TRU 8:00 PM 1410 0.6
REAL HOUSEWIVES ATLANTA BRVO 9:00 PM 1172 0.6
FISH HOOKS DSNY 9:30 PM 4375 0.6
FASHION POLICE WEEKLY ENT 10:30 PM 935 0.5
FOUR WEDDINGS TLC 10:00 PM 1406 0.5
AROUND THE HORN ESPN 5:00 PM 940 0.5
AUSTIN & ALLY DSNY 10:00 PM 3303 0.5
MERLIN SYFY 10:00 PM 1602 0.4
INVENTION USA HIST 10:00 PM 1061 0.4
SAY YES TO THE DRESS: ATL TLC 9:30 PM 1474 0.4
STAR WARS:CLONE WARS TOON 8:00 PM 1388 0.4
CRAVE FOOD 11:30 PM 1032 0.3


To see past daily cable ratings posts click here.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

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