Live+7 DVR Ratings: ‘Terra Nova’ Tops Absolute,Percentage and Viewership Gains In A Very Light Week 14

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were just **14** such programs in the data for the week, which is less than a quarter of  a full schedule of new broadcast episodes.

During week fourteen of the 2011-12 broadcast season (December 19-25, 2011) with a very, very light holiday week schedule of new broadcast episodes, FOX’s Terra Nova topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 0.9 adults 18-49 ratings points.

Terra Nova also topped the percentage adults 18-49 ratings increase from DVR viewing, adding 40.9% to its Live+Same Day adults 18-49 ratings.

Terra Nova  led the absolute average viewership gained from DVR viewing too, adding 2.237 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 TERRA NOVA-12/19 FOX 2.20 3.10 0.90 40.9%
2 X-FACTOR-WED-12/21 FOX 3.30 3.80 0.50 15.2%
3 X-FACTOR-THU-12/22 FOX 3.80 4.20 0.40 10.5%
4 FEAR FACTOR-12/19 NBC 2.50 2.90 0.40 16.0%
5 PRIME SUSPECT-12/22 NBC 1.00 1.40 0.40 40.0%
6 I HATE MY TEENAGE DGHTR-12/21 FOX 2.00 2.30 0.30 15.0%
7 CHUCK-12/23 NBC 1.00 1.30 0.30 30.0%
8 20/20-FRIDAY-12/23 ABC 1.00 1.10 0.10 10.0%
9 WHO’S STILL STANDING-12/19 NBC 1.50 1.60 0.10 6.7%
10 YOU DESERVE IT-12/19 ABC 0.90 0.90 0.00 0.0%
11 FOOTBALL NT AMERICA PT 2-12/25 NBC 1.80 1.80 0.00 0.0%
12 FOOTBALL NT AMERICA PT 3-12/25 NBC 4.50 4.50 0.00 0.0%
13 NBC SUNDAY NIGHT FOOTBALL-12/25 NBC 7.70 7.70 0.00 0.0%
14 ROCK CENTER-B. WILLIAMS-12/19 NBC 1.20 1.20 0.00 0.0%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 TERRA NOVA-12/19 FOX 2.20 3.10 0.90 40.9%
5 PRIME SUSPECT-12/22 NBC 1.00 1.40 0.40 40.0%
7 CHUCK-12/23 NBC 1.00 1.30 0.30 30.0%
4 FEAR FACTOR-12/19 NBC 2.50 2.90 0.40 16.0%
2 X-FACTOR-WED-12/21 FOX 3.30 3.80 0.50 15.2%
6 I HATE MY TEENAGE DGHTR-12/21 FOX 2.00 2.30 0.30 15.0%
3 X-FACTOR-THU-12/22 FOX 3.80 4.20 0.40 10.5%
8 20/20-FRIDAY-12/23 ABC 1.00 1.10 0.10 10.0%
9 WHO’S STILL STANDING-12/19 NBC 1.50 1.60 0.10 6.7%
10 YOU DESERVE IT-12/19 ABC 0.90 0.90 0.00 0.0%
11 FOOTBALL NT AMERICA PT 2-12/25 NBC 1.80 1.80 0.00 0.0%
12 FOOTBALL NT AMERICA PT 3-12/25 NBC 4.50 4.50 0.00 0.0%
13 NBC SUNDAY NIGHT FOOTBALL-12/25 NBC 7.70 7.70 0.00 0.0%
14 ROCK CENTER-B. WILLIAMS-12/19 NBC 1.20 1.20 0.00 0.0%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 TERRA NOVA-12/19 FOX 7236 9473 2237 30.9%
2 PRIME SUSPECT-12/22 NBC 4442 6099 1657 37.3%
3 X-FACTOR-WED-12/21 FOX 11233 12317 1084 9.7%
4 X-FACTOR-THU-12/22 FOX 12592 13538 946 7.5%
5 CHUCK-12/23 NBC 3348 4274 926 27.7%
6 FEAR FACTOR-12/19 NBC 6371 7222 851 13.4%
7 I HATE MY TEENAGE DGHTR-12/21 FOX 5781 6289 508 8.8%
8 20/20-FRIDAY-12/23 ABC 4704 5150 446 9.5%
9 ROCK CENTER-B. WILLIAMS-12/19 NBC 4258 4423 165 3.9%
10 WHO’S STILL STANDING-12/19 NBC 5573 5681 108 1.9%
11 NBC SUNDAY NIGHT FOOTBALL-12/25 NBC 24019 24084 65 0.3%
12 YOU DESERVE IT-12/19 ABC 3532 3596 64 1.8%
13 FOOTBALL NT AMERICA PT 3-12/25 NBC 14731 14758 27 0.2%
14 FOOTBALL NT AMERICA PT 2-12/25 NBC 6588 6596 8 0.1%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

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