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TV Ratings Sunday: Tebow Time Lifts CBS to Easy Win; 'The Firm' Premieres Weakly; 'Once Upon a Time' Shoots Up

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January 9th, 2012

Scoreboard CBS ABC FOX NBC Uni
Adults 18-49: Rating/Share 7.1/17 2.3/6 1.9/4 1.3/3 1.1/3
Adults 18-34: Rating/Share 5.6/15 1.8/5 2.1/6 0.8/2 1.1/3
Total Viewers (million) 22.643 7.233 4.044 6.252 3.131

*Due to the nature of live sports programming the ratings for CBS (NFL football/coverage from 7-8:18p ET) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The Steelers-Broncos game went into overtime and though the overtime didn't last very long (exactly one play!) don't cry for CBS, it still squeezed in over an hour of NFL playoff "Tebow time!" coverage into primetime.  CBS had scheduled football coverage until 8pm ET so the schedule was only delayed 18 minutes. Still, we'll need to wait until Tuesday morning for the Sunday finals to know how 60 Minutes, The Good Wife and CSI: Miami really did.  But either way, CBS cruised to a nightly victory.

Fans must've caught up on Once Upon A Time over the holidays, it was up 28% from its last original on December 11 to a 3.7 adults 18-49 ratingDesperate Housewives returned up 11% from its last original on December 4 to a 3.0 adults 18-49 rating.  Those gains didn't carry over for the sure-to-be-canceled Pan Am which was down 13% to a series low 1.3 adults 18-49 rating.

Fox's animations were all down from a little to a lot.  The Simpsons, which aired directly against the end of the Steelers-Broncos game for the first part of its telecast was down 23% from its last original on December 4 to a 2.3 adults 18-49 rating.  Cleveland Show was down 9% to a 2.1 adults 18-49 rating, and Family Guy was down 3% from its last original to a 3.0 adults 18-49 rating. American Dad was off 16% to a 2.1 adults 18-49 rating.

The two-hour premiere of NBC's The Firm got off to a slow start averaging a 1.4 adults 18-49 rating between 9-11p and 6.3 million viewers - that was 46% lower than the premiere of the canceled 'The Cape' which debuted with a 2.6 adults 18-49 rating on January 9, 2011. It was NBC's lowest-rated regular season drama debut ever.

Broadcast primetime ratings for Sunday, January 8, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NFL Playoff: Steelers at Broncos 14.8/36 41.89
ABC America's Funniest Home Videos 1.4/3 5.78
NBC Dateline NBC 0.9/2 5.01
FOX Bob's Burgers (R) 0.7/2 1.84
7:30 FOX The Cleveland Show (R) 0.9/2 2.32
8:00 CBS NFL Overrun/60 Minutes 7.9/18 25.23
ABC Once Upon A Time 3.7/8 10.33
FOX The Simpsons 2.3/5 5.11
NBC Dateline NBC 1.5/4 7.42
8:30 FOX The Cleveland Show 2.1/5 4.37
9:00 CBS 60 Minutes/The Good Wife 3.0/7 12.68
ABC Desperate Housewives 3.0/7 8.79
FOX Family Guy 3.0/7 6.04
NBC The Firm (Series Premiere) 1.5/3 6.78
9:30 FOX American Dad 2.1/5 4.59
10:00 CBS The Good Wife/CSI: Miami 2.7/7 10.76
NBC The Firm (Series Premiere) 1.3/3 5.79
ABC Pan Am 1.3/3 4.04

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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