ABC Opens 2012 with 9 of the Top 20 Non-Sports Shows in Adults 18-49, Airing TV’s No. 1 Comedy, the No. 1 Drama and the No. 1 Freshman Drama

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January 10th, 2012

via press release:

ABC Opens 2012 with 9 of the Top 20 Non-Sports Shows in Adults 18-49, Airing TV’s No. 1 Comedy, the No. 1 Drama and the No. 1 Freshman Drama

 

Season to Date, ABC Delivers 100% Retention Across All Key Adult Demos

 

The Bachelor” Season Premiere Marks ABC’s Best Time-Slot Results in 6 Weeks

In Viewers and Young Adults, and Scores an 11-Week High with Women 18-34

 

Up Over its Most-Recent Original Airing, ABC Freshman “Last Man Standing” Beats NBC’s Premiere of “Biggest Loser” by Wide Margins in Viewers and Young Adults

 

Posting Season-High Lead-in Retention, ABC’s “Work It” Debut Posts Double-Digit

Year-to-Year Growth in its Slot and is Up Sharply over the Comedy it Replaced

 

Surging on its Lead-in, ABC’s “Celebrity Wife Swap” Boosts its Slot in Adults 18-34

 

ABC’s Wednesday Lineup Returns to Original with Across-the-Board Increases

 

 “The Middle” Scores the Series’ 3rd-Strongest-Ever Viewer and Young Adult Results

 

ABC Freshman “Suburgatory” Generates the Series’ Biggest Audience in 10 Weeks

 

Modern Family” Produces its Most-Watched Telecast Since its Season Opener 

 

Wednesday’s Top Gainer, “Happy Endings” Sees One of its Best Performances

 

ABC Rookie “Revenge” Achieves a 9-Week High with Total Viewers

 

ABC’s “Winter Wipeout” Premieres with Impressive Results, Generating the

Network’s Highest Young Adult Number in the Time Period in Nearly 1 Year

 

Thursday’s No. 1 TV Show, “Grey’s” Returns with its Top Numbers in Over 9 Months

 

 “Private Practice” Draws its Biggest Audience Since its Season Premiere

 

With Each of its Programs Posting Gains, ABC Marks 11-Week Highs on Friday

 

ABC’s Republican Debate in New Hampshire is Saturday’s No. 1 Non-Sports Show

 

Sunday’s No. 1 Scripted TV Show in Adults 18-49, ABC’s “Once Upon A Time

Soars in its Return to Original to its Highest Number Since Mid-November

 

ABC’s “Desperate Housewives” Hits its Top Adult 18-49 Number Since October 

 

WEEK No. 16:

ABC opened the first complete week of 2012 with impressive results, claiming TV’s No. 1 scripted show/comedy with “Modern Family,” the No. 1 drama with “Grey’s Anatomy” and the No. 1 new drama with “Once Upon A Time.”   In fact on its first original telecast in 2 months, ABC’s “Grey’s Anatomy” turned in the highest rating for any drama telecast on any network this season.  During the week of January 2, 2012, the Net delivered 9 of the Top 20 non-sports TV shows in Adults 18-49:  Modern Family” – No. 1, “Grey’s Anatomy” – No. 3, “Once Upon A Time” – No. 10, “Happy Endings” – No. 13, “The Middle” and “Desperate Housewives” tied at No. 15, “Suburgatory” – No. 17, while “Private Practice” and “Wipeout-THURS” tied at No. 19.

 

  • In Total Viewers (7.3 million) and Adults 18-49 (2.3/6), ABC generated its strongest week since November – since w/o 11/21/11 and 11/14/11, respectively.

 

ABC Season-to-Date Update (16 complete weeks):  Versus the same point last season, ABC is retaining 100% of its primetime ratings across all key Adult demos (AD18-34/AD18-49/AD25-54).  In the key Adult 18-49 sales demo, ABC airs the season’s No. 1 drama (“Grey’s Anatomy”) the season’s No. 2 comedy/scripted show (“Modern Family”) and the season’s No. 1 freshman drama (“Once Upon A Time”).  In addition, ABC is up across the board over the same point last season during the 10 o’clock hour on Monday-Friday, as a lead-in to affiliates’ late-local newscasts:  Total Viewers +9%, Adults 25-54 +7% and  Adults 18-49 +4%.

 

Monday

On the New Year’s holiday Monday with the season opener of “The Bachelor” and a special preview of “Celebrity Wife Swap,” ABC earned a solid second place among the broadcast networks to CBS’ original lineup, beating out NBC’s original schedule by wide margins with Total Viewers (+73% - 7.3 million vs. 5.1 million) and Adults 18-49 (+41% - 2.4/6 vs. 1.7/4).  ABC finished No. 1 on the night among the broadcasters in Women 18-34 (2.8/7).

 

The Bachelor” (8:00-10:01 p.m.)

ABC’s season opener of “The Bachelor” ranked a competitive No. 2 in its time period among the broadcast nets to CBS’ first-run comedy block in viewers and young adults.  “The Bachelortook full control of NBC’s unscripted programming (“Who’s Still Standing?”/”Fear Factor”) during the 2-hour time period, leading by 2.0 million viewers (7.8 million vs. 5.8 million) and by 20% in Adults 18-49 (2.4/6 vs. 2.0/5).    “The Bachelor” ranked as the No. 1 broadcaster in its slot with its core audience of Women 18-34 (3.1/8).  

 

  • The veteran ABC unscripted series gained audience from its first hour to its second hour, beating NBC’s “Fear Factor during the 9:00 p.m. hour in both Total Viewers (7.9 million vs. 5.9 million) and Adults 18-49 (2.5/6 vs. 2.4/6).

 

  • In Total Viewers and Adults 18-49, “The Bachelor” generated ABC’s strongest performance in the 2-hour time period in 6 weeks – since 11/21/11.  Additionally, the show posted the Net’s best Women 18-34 number in the slot since mid-October, representing its 2nd-highest number since season-premiere Monday – since 10/17/11 and 9/19/11, respectively.

 

Celebrity Wife Swap” (10:01-11:00 p.m.)

Holding 96% of its Adult 18-49 lead-in during the 10 o’clock hour, a preview airing of ABC’s “Celebrity Wife Swap” the night before its debut dominating NBC’s “Rock Center with Brian Williams” with viewers (+66% - 6.3 million vs. 3.8 million) and young adults (+109% - 2.3/6 vs. 1.1/3).  In fact the new ABC series stood as the top broadcast in the, beating time period veteran “Hawaii Five-0 among Adults 18-34 (1.7/5) and Women 18-34 (2.4/6).   

 

  • “Celebrity Wife Swap” built on its lead-in across all key Men demos (M18-34/M18-49/M25-54).
  • The “Celebrity Wife Swap” preview produced ABC’s top Adult 18-34 and Women 18-34 numbers in the hour since September – since 9/26/11 and 9/19/11.  In addition, the show improved its time period year to year with Adults 18-34 and key Women (W18-34/W18-49).

 

Tuesday

Finishing as the 2nd-most-watched broadcaster on Tuesday, ABC drew its biggest audience (6.7 million) on the night in 5 weeks and its top young adult number (2.0/5) in 6 weeks – since 11/29/11 and 11/22/11, respectively.

 

  • ABC grew over the same night last year (also an all-original schedule = 6.2 million and 1.7/5 on 1/4/11) by 8% in Total Viewers and by 18% in Adults 18-49.

 

Last Man Standing” (8:00-8:31 p.m.)

At 8:00 p.m. opposite an original of CBS’ top-rated “NCIS,” ABC freshman “Last Man Standing” earned second place in its slot, beating out NBC’s season premiere of “The Biggest Loser 13” by 1.4 million viewers (7.9 million vs. 6.5 million) and by 9% in Adults 18-49 (2.4/7 vs. 2.2/6).

 

  • Last Man Standing” was up over its most-recent original 3 weeks ago in Total Viewers (+5%) and Adults 18-49 (+9%).

 

Work It” (8:31-9:30 p.m.)

Showing season-best young adult lead-in retention out of “Last Man Standing” at 8:30 p.m. (83% - best for an original comedy telecast this season) opposite stiff competition, ABC’s debut of “Work It” was up by double digits over the last episode of “Man Up!” (on 12/6/11) in the half-hour with Total Viewers (+29% - 6.2 million vs. 4.8 million) and Adults 18-49 (+25% - 2.0/5 vs. 1.6/4), beating the final 6 episodes of the comedy it replaced in the key young sales demo.

 

  • Work Itimproved its half-hour for ABC by 11% in Adults 18-49 over original programming on the same night last year (second half-hour of “No Ordinary Family” = 1.8/5).

 

“Celebrity Wife Swap” (9:00-10:00 p.m.)

Building on its lead-in by double-digits among Adults 18-34 (+27%), ABC’s “Celebrity Wife Swap” outdelivered an original airing of “V” on the same night last year (+8% - 1.4/4 vs. 1.3/4).  The show also jumped from its lead-in and boosted the hour year over year for ABC by huge margins across all key Women:  W18-34 +38%, W18-49 +47% and W25-54 +44%.

  • Despite facing stiff competition from championship college football on ESPN (“Allstate Sugar Bowl”), the new ABC series surged over its Monday preview across the key Men demos:  M18-34 +22%, M18-49 +25% and M25-54 +33%.

 

Body Of Proof” (10:00-11:00 p.m.)

Returning to original for the first time in 4 weeks, ABC’s “Body Of Proof” built on its lead-in (+17% - 7.0 million vs. 6.0 million) to outdraw NBC’s “Parenthood(4.9 million) in the 10:00 p.m. hour by 2.1 million viewers.  In addition,Body Of Proof” was the only drama to increase its audience from start to finish in the hour, as CBS’ “Unforgettable” and NBC’s “Parenthood” each lost viewers on the half-hour.

 

ABC’s “Body Of Proof” continued to deliver strong year-to-year improvement in the hour, jumping by 35% in Total Viewers (7.0 million vs. 5.2 million) and by 25% in Adults 18-49 (1.5/4 vs. 1.2/3) over an original “Detroit 1-8-7” on the year-ago night.

 

Wednesday

With its schedule returning to originals for the first time in a month, ABC won the first Wednesday of 2012 by wide margins, beating out CBS by 1.2 million viewers (9.4 million vs. 8.2 million) and by 65% in Adults 18-49 (3.3/9 vs. 2.0/5). In fact, ABC ran as the top-rated broadcaster in all 6 half-hours of the night among Adults 18-49. ABC scored its strongest Wednesday with its regular lineup in 10 weeks with viewers, and in 9 weeks with young adults – since 10/26/11 and 11/2/11, respectively.

 

  • “Modern Family” finished as the definitive No. 1 TV program on Wednesday in viewers and young adults. In fact, ABC’s “Modern Family” is on track to finish as the week’s top-rated scripted show and as TV’s No. 1 comedy in Adults 18-49, outdelivering CBS’ original “Two and a Half Men” by 27% this past Monday (5.7/14 vs. 4.5/10).

 

  • As the Network was up across its schedule from the same Wednesday last year (also a night of all originals), ABC surged year over year by 27% in viewers and by 22% in young adults (7.4 million and 2.7/8 on 1/5/11).

 

  • Despite facing championship college football on ESPN (“Discover Orange Bowl”), ABC grew by double-digits over the last time its Wednesday lineup was in originals 4 weeks ago (on 12/7/11) in Total Viewers (+12%) and Adults 18-49 (+10%), with all 5 of its series posting gains.

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” won its half-hour over CBS’ special “I Get That A Lot” in viewers and young adults.

 

  • “The Middle” was up over its most recent original by 1.3 million viewers (10.0 million vs. 8.7 million) and by 7% in young adults (3.0/9 vs. 2.8/8), marking the series’ 3rd-highest numbers ever.

 

Suburgatory” (8:30-9:00 p.m.)

At 8:30 p.m. like its lead-in, ABC’s “Suburgatory” led its slot over the second half-hour of CBS’ “I Get That A Lot” in viewers and young adults.

 

  • Rising over its most recent first-run in viewers (+10% - 8.8 million vs. 8.0 million) and young adults (+4% - 2.9/8 vs. 2.8/8), “Suburgatorydrew its biggest audience in 10 weeks – since 10/26/11.

 

“Modern Family” (9:00-9:31 p.m.)

Gaining on its lead-in at 9:00 p.m., ABC’s “Modern Family” registered as Wednesday’s No. 1 TV show in Adults 18-49 for its 10th consecutive first-run telecast this season.

 

  • Building on its last original by 15% in viewers (14.0 million vs. 12.2 million) and by 12% in young adults (5.7/14 vs. 5.1/13), “Modern Family” attracted its biggest audience since its season premiere (3rd-largest audience ever) and equaled a 12-week high among Adults 18-49 – since 9/21/11 and 10/12/11, respectively.

 

Happy Endings” (9:31-10:00 p.m.)

During the 9:30 p.m. half-hour, ABC’s “Happy Endingsmore than doubled the second half-hour of Fox’s “Mobbed” premiere in Total Viewers (+121% - 7.5 million vs. 3.4 million) and Adults 18-49 (+129% - 3.2/8 vs. 1.4/3).

 

  • Surging over its most recent original with viewers (+17%) and young adults (+14%), “Happy Endings” generated its 3rd-highest-ever numbers on both counts.

 

Revenge” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC freshman drama “Revenge” finished as the No. 1 entertainment show in its time period among Adults 18-49 (2.5/7).

 

  • ABC’s “Revenge” was up over its last first-run telecast in viewers (+11% - 8.1 million vs. 7.3 million) and young adults (+4% - 2.5/7 vs. 2.4/6), marking a 9-week high in Total Viewers and a 7-week high in Adults 18-49 – since 11/2/11 and 11/16/11, respectively.

 

Thursday

Returning to its regular Thursday lineup for the first time in 8 weeks (since 11/10/11), ABC turned in a strong first-place finish on Thursday night among Adults 18-49, leading runner-up CBS by 50% (3.3/9 vs. 2.2/6).  ABC (9.5 million) also registered as the most-watched network overall on the evening.

 

  • Compared to the last time regularly scheduled programming aired on the evening in early-November, ABC’s numbers jumped by 19% in viewers and by 22% in young adults.

 

  • Hitting a 15-week high in viewers and young adults, the Net tallied best-since-premiere Thursday numbers – since 9/22/11.

 

“Winter Wipeout” (8:00-9:00 p.m.)

During the 8 o’clock hour, the season premiere of “Winter Wipeout” earned second in its slot among Total Viewers (8.4 million) and Adults 18-49 (2.7/8), while ranking No. 1 with Adults 18-34, Men 18-34 and Teen 12-17.  The ABC unscripted series jumped by 1.0 million viewers and by 25% in Adults 18-49 from its first half-hour to its second half-hour, winning the 8:30 p.m. slot on both counts.

 

  • Scoring a season-high for ABC in the hour among Adults 18-49, “Winter Wipeout” produced the Net’s highest rating in the slot in nearly 1 year, as well as the series’ strongest overall performance since last January – since 1/13/11.

 

  • “Winter Wipeout” was up sharply over its preview special in the hour last month (6.7 million and 1.9/5 on 12/8/11) with viewers (+25%) and young adults (+42%).

 

“Grey’s Anatomy” (9:00-10:02 p.m.)

Hitting season-highs and growing over its year-ago telecast, ABC’s “Grey’s Anatomy” registered as Thursday’s No. 1 TV show in Total Viewers (12.1 million) and Adults 18-49 (4.5/12).  In addition, it was Thursday’s No. 1 drama with young adults for its 9th consecutive first-run airing this season.

 

  • In Total Viewers and Adults 18-49, “Grey’s Anatomy” marked the series’ highest numbers in more than 9 months – since 3/31/11.  In fact the show was up over its year-ago telecast with Adults 18-49 (+7% - 4.2/11 on 1/6/11), marking its 2nd-strongest number since October of 2010 – since 10/14/10.

 

  • “Grey’s” delivered the highest Adult 18-49 number for any drama telecast on any network this season

 

Private Practice” (10:02-11:00 p.m.)

ABC’s “Private Practice” ranked No. 1 against its network rivals in the 10:00 p.m. hour among Adults 18-49 (2.7/7).  In addition, it stood as the No. 1 drama in Thursday’s 10 o’clock hour for the 9th straight original telecast this season with Adults 18-34 and Women 18-34.

 

  • “Private Practice” grew over its most recent broadcast in mid-November (on 11/17/11) by 7% in Total Viewers (7.7 million vs. 7.2 million) and by 4% in Adults 18-49 (2.7/7 vs. 2.6/7), producing its most-watched telecast overall since its season premiere in September – 9/29/11.

 

Friday

Jumping week to week in Total Viewers (+49% - 5.5 million vs. 3.7 million) and Adults 18-49 (+40% - 1.4/4 vs. 1.0/3), ABC hit an 11-week high on Friday night despite facing the “AT&T Cotton Bowl” on Fox – since 10/21/11.  In fact, it was the Net’s 2nd-strongest Friday night this season on both Nielsen measures.

 

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

At 8 o’clock, ABC’s “Extreme Makeover: Home Edition” took second against its non-sports broadcast competition, beating NBC’s first-run Chuck by 2.1 million viewers (5.4 million vs. 3.3 million) and by 56% in Adults 18-49 (1.4/4 vs. 0.9/3).

 

  • Up sharply over its most recent telecast 3 weeks ago, “Home Edition” generated season-highs for ABC in the time period with viewers (+15%) and young adults (+17%).

 

Extreme Makeover: Home Edition-9P” (9:00-10:00 p.m.)

Building on its lead-in at 9:00 p.m., a second installment of “Home Edition” ran neck-and-neck with CBS’ original “CSI: NY” among Adults 18-49 (1.6/5 vs. 1.8/5 – pacing within 2-tenths of a rating point and tied in audience share), while beating the CBS drama by 10% among Adults 18-34 (1.1/4 vs. 1.0/3).

 

  • Scoring its 2nd-highest-ever numbers on Friday, “Home Edition” turned in a best-since-premiere performance on the evening with viewers and young adults – since 10/21/11.

 

20/20” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “20/20” registered as Friday’s most-watched newsmagazine (5.1 million), outdrawing NBC’s “Dateline(5.0 million) in head-to-head competition in the time period.  ABC’s “20/20” featured Chris Cuomo’s report on a family ripped apart by junk science.

 

  • 20/20” built over its most recent telecast 2 weeks ago by 9% in Total Viewers (5.1 million vs. 4.7 million), by 30% in Adults 18-49 (1.3/4 vs. 1.0/3) and by 29% in Adults 25-54 (1.8/5 vs. 1.4/4).  The ABC newsmagazine marked its best numbers on the night since mid-November with Total Viewers and Adults 25-54 (tie) – since 11/11/11.

 

Saturday

The ABC News “Your Voice, Your Vote – Republican Presidential Debate in New Hampshire” on Saturday, January 7 drew an average audience of 6.27 million viewers, 1.74 million Adults 25-54 and 1.40 million Adults 18-49. The ABC debate aired live across the country and was Saturday night’s No. 1 non-sports program in Total Viewers and Adults 25-54. 

 

  • The ABC News debate aired against NBC’s high rated NFL Wild Card Game No. 2 – Detroit vs. New Orleans and topped both CBS (4.26 million, 1.42 million and 1.10 million, respectively) and Fox (1.33 million, 617,000 and 541,000. respectively) in the 2-hour time period — 9:00-11:00pm/ET; 6:00-8:00pm/PT.

 

  • The ABC “Your Voice, Your Vote” special outperformed the most-recent Republican debate on Fox News Channel (12/15/11) among Adults 18-49 (1.40 million vs. 1.31 million).  In fact, along with the “Republican Presidential Debate in Iowa” (1.57 million on 12/10/11), the Net aired the Top 2 debates of the campaign season in Adults 18-49. The ABC News “Your Voice, Your Vote – Republican Presidential Debate in Iowa” on Saturday, December 10 stands as the most-watched debate of the 2012 campaign season.

 

Sunday

Opposite a sports-propelled CBS with its enormous overtime NFL Wild Card playoff overrun (Pittsburgh Steelers-Denver Broncos) that went into the 8 o’clock hour, ABC earned a solid second place in Total Viewers (7.3 million) and Adults 18-49 (2.3/6), beating NBC (+16%/+77% - including the high-profile debut of “The Firm” - 6.3 million and 1.3/3) and Fox by strong margins (+78%/+21% - 4.1 million and 1.9/5).

 

  • In viewers and young adults, ABC marked its strongest Sunday with regular programming in 8 weeks – since 11/13/11.

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour against the NFL overrun on CBS, ABC’s “America’s Funniest Home Videos” stood as the No. 1 non-sports program, surging from its first half-hour to its second half-hour by nearly 1.0 million viewers (5.4 million to 6.3 million) and by 25% among Adults 18-49 (1.2/3 to 1.5/4).

 

“Once Upon a Time” (8:00-9:00 p.m.)

Despite facing the tail-end of the NFL playoff game, ABC freshman drama “Once Upon a Time” catapulted over its lead-in at 8:00 p.m. (+4.5 million viewers/+164% in AD18-49) and gained audience through its broadcast to finish a dominant No. 1 against its non-sports-driven competition, beating NBC and Fox.  Sunday’s No. 1 entertainment show in Adults 18-49, ABC’s “Once Upon a Time” (3.7/8) beat out the second hour of NBC’s 2-hour “Dateline” by 147% (1.5/4) and Fox’s first-run animated comedies (“The Simpsons”/”The Cleveland Show”) by 61% (2.3/5) from 8:00-9:00 p.m..

 

  • TV’s No. 1 new drama this season with young adults, “Once Upon a Time” continued to produce impressive year-over-year time-period improvement for ABC, improving over original programming on the year-ago night (“Home Edition” on 1/9/11) by 11% in Total Viewers (10.3 million vs. 9.3 million) and by 37% in Adults 18-49 (3.7/8 vs. 2.7/7).

 

  • Returning to original for the first time 4 weeks, “Once Upon a Time” was up by double digits over its last first-run broadcast (8.9 million and 2.9/7 on 12/11/11) in Total Viewers (+16%) and Adults 18-49 (+28%), marking its best results since November on both counts – since 11/27/11 and 11/13/11, respectively.  In addition, the Disney-owned drama hit a series high with Teens 12-17 (2.9/9), shooting up by 53% over its last original telecast.

 

Desperate Housewives” (9:00-10:01 p.m.)

Ranking No. 1 in the 9 o’clock hour among Adults 18-49, ABC’s “Desperate Housewives” towered over the opening hour of NBC’s “The Firm by 2.0 million viewers (8.8 million vs. 6.8 million) and by 100% in Adults 18-49 (3.0/7 vs. 1.5/3).

 

  • On its first airing since the beginning of December, “Housewives” built by 7% in viewers and by 11% in Adults 18-49 from its last telecast (8.2 million and 2.7/6 on 12/4/11), equaling its highest young adult rating since October – since 10/30/11.

 

WEEK NO. 16:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 3.3      No.1 CBS    12,670,000

No.2   NBC 2.7      No.2 NBC     8,260,000

No.3   ABC 2.3      No.3 ABC     7,270,000

No.4   FOX 1.4      No.4 FOX     4,230,000

No.5   CW  0.5      No.5 CW      1,380,000

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 01/02/12.

 
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