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ESPN Towers Over Cable Primetime Adults 18-49 & Viewership, Also Wins Total Day Viewership For Week Ending January 8, 2012

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January 10th, 2012

For the week's top 25 individual cable programs click here.

With more college football bowls there was no doubt that ESPN would lead in primetime with both adults 18-49 and total viewers for the week ending January 8, 2012.

In fact, in a rare upset ESPN won out over Nickelodeon in total day total viewership (Disney edged out Nickelodeon in total day viewing too, which has happened a couple of times recently).

Prime-time Average Viewers (Live+SD) Week  Ending January 8, 2012

Net (000)
ESPN 5409
DSNY 2926
USA 2670
HIST 2115
TBSC 1956
FOXN 1849
A&E 1816
TNT 1714
DISC 1522
FOOD 1453
FAM 1257
TRU 1229
FX 1213
HGTV 1189
MTV 1172
ADSM 1133
AMC 1104
SYFY 1102
TLC 1069
LIFE 1055
NAN 935
BRAV 884
TVLD 867
VH1 802
SPK 798

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Adults 18-49 Prime-time Average (Live+SD)

Net (000)
ESPN 2356
TBSC 1162
USA 964
HIST 942
A&E 910
DISC 800
TNT 773
MTV 747
FX 681
TRU 664
FOOD 663
FAM 576
BRAV 551
DSNY 549
VH1 531
LIFE 514
TLC 505
ADSM 500
CMDY 485
SYFY 431
HGTV 424
EN 420
SPK 396
BET 346
NAN 329

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Total Day Average Viewers (Live+SD)

Net (000)
ESPN 1991
DSNY 1865
NICK 1812
USA 1390
ADSM 1210
TNT 1118
FOXN 1084
HIST 1037
NAN 1036
TOON 1016
A&E 949
TBSC 938
FOOD 762
DISC 752
HGTV 749
FX 711
FAM 661
AMC 640
TVLD 635
MTV 625
TRU 595
LIFE 575
ID 552
TLC 548
NKJR 547

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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