OWN: Oprah Winfrey Network Scores Highest Ratings Ever with ‘Oprah’s Next Chapter’
via press release:
OWN: OPRAH WINFREY NETWORK SCORES HIGHEST RATINGS EVER WITH “OPRAH’S NEXT CHAPTER”
1.6 Million Viewers Tune In For Week Two, Series Grows Double Digits Versus Premiere Week Across All Key Demos, Ranks #3 in its Time Period
Return of ‘Oprah’s Master Class’ Featuring Jane Fonda Scores Series High Rating
Los Angeles, CA – OWN: Oprah Winfrey Network scored its highest ratings ever with the second episode of Oprah Winfrey’s new primetime series “Oprah’s Next Chapter” on Sunday, January 8 (9-10 p.m. ET/PT).
The episode, which featured a revealing interview with “America’s Pastor” Joel Osteen at his home in Houston, Texas, garnered 1.6 million total viewers and a 1.3 rating in the key women 25-54 demo, ranking #3 in its time period among ad-supported cable networks. The series saw double digit growth across all key demos versus premiere week (1.6 million total viewers, 1.3 W25-54, 1.5 HH; +45% total viewers, +18% W25-54, +36% HH). The episode also generated significant growth from its first half-hour to its second (1.5 million total viewers from 9-9:30 p.m. to 1.6 million total viewers 9:30-10 p.m.) and posted triple digit gains across all key demos versus year ago numbers (+220% total viewers, +225% W25-54, +150% HH).
The second season premiere of “Oprah’s Master Class” featuring Jane Fonda (Sunday, January 8 from 10-11 p.m. ET/PT) scored a series high rating with 930,000 total viewers a .69 rating in the key women 25-54 demo, up triple digits across all key demos versus year ago numbers (930,000 total viewers, .69 W25-54, .94 HH; +194% total viewers, +188% W25-54, 169% HH). This was the network’s second highest rating ever in the Sunday 10 p.m. time period only behind the second hour of last week’s two-hour premiere of “Oprah’s Next Chapter.”
Sunday, January 8, 2012
Oprah’s Next Chapter (9-10 p.m.)
· 1.6 million P2+, 1.3 W25-54, 1.5 HH
· Growth vs. prior week (January 1, 2012): +45% P2+, +18% W25-54, +36% HH
· Growth vs. previous year (January 2011): +220% P2+, +225% W25-54, +150% HH
· Ranked #3 among 97 ad-supported cable networks in the time period
Oprah’s Master Class (10-11 p.m.)
· 930,000 P2+, .69 W25-54, .94 HH
· Growth vs. previous year (January 2011): +194% P2+, +188% W25-54, +169% HH
· Ranked #8 among 97 ad-supported cable networks in the time period
Source: The Nielsen Company OWN ratings are coverage ratings.
About “Oprah’s Next Chapter”
Sundays 9-10 p.m. ET/PT
Sunday, January 15 (9-10 p.m. ET/PT) – Governor Chris Christie
Sunday, January 22 (9-10 p.m. ET/PT) – George Lucas
In this new, weekly, primetime series, Oprah steps outside of the studio for riveting, enlightening and in-depth conversations with newsmakers, celebrities, thought leaders and real-life families. Produced by Harpo Studios. Join the conversation on Twitter #OprahsNextChapter
About “Oprah’s Master Class”
Sundays 10-11p.m. ET/PT
Sunday, January 15 (10-11 p.m. ET/PT) – Goldie Hawn
Sunday, January 22 (10-11 p.m. ET/PT) – Morgan Freeman
“Oprah’s Master Class” tells the stories you’ve never heard from the people you thought you knew best. Hand-picked by Oprah Winfrey for their unique impact on the world, nine true modern masters from Academy Award-winning actors, to Grammy-winning musicians, to ground-breaking athletes, share the greatest lessons they’ve learned along the way. In an intimate setting, they share their successes, their failures, their triumphs, disappointments and heartbreaks. “Oprah’s Master Class” offers an unprecedented first-person insight into the brilliant minds of the famous people we love, respect and admire. “Oprah’s Master Class” is co-produced by Harpo Studios and @radical.media.
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.