Univision Finished the Week as the #4 network among Adults 18-49 and Adults 18-34, Out-delivering FOX in both Demographics

Categories: Network TV Press Releases

Written By

January 10th, 2012

via press release:

Univision Finished the Week as the #4 network among Adults 18-49 and Adults 18-34, Out-delivering FOX in both Demographics

 

Univision was the #2 Network on Six out of Seven Nights Last Week among Adults 18-34

 

 

Univision Broadcast Prime Highlights - Week of January 2, 2012 to January 8, 2012

 

  • Univision finished the week as the #4 network among Adults 18-49 and Adults 18-34, out-delivering FOX by (+1%) and (+28%) respectively.
  • Univision out-delivered three of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.  Univision also out-delivered two of the English-Language broadcast networks on five out of seven nights among Adults 18-49. 
  • Versus the comparable week a year ago, Univision’s  primetime audience increased +10% among Adults 18-49 while ABC -3%, NBC -18%, and FOX -51% reported declines.  Univision’s audience also increased among Total Viewers 2+ (+4%) and Adults 18-34 (+13%) versus the same week a year ago.
  • Led by “Familia Con Suerte”, Univision ranked as the #3 broadcast network for the week from 8PM to 9PM among Adults 18-34.  The 8PM novela also delivered its highest Total Viewer 2+ audience to date, averaging 4.2 Million viewers this past week.
  • On Monday night Univision aired the premiere of its newest novela “La Que No Podia Amar(“The One I Couldn’t Love”).  Starring Ana Brenda Contreras and Jorge Salinas as the main protagonists, the 9PM novela ranked among the top 10 programs for the night among Adults 18-49 and was the 4th highest ranked program among Adults 18-34. 

ü  During its first week, “La Que No Podia Amar” averaged 4.4 million Total Viewers 2+, 2.4 million Adults 18-49, and 1.4 million Adults 18-34, with more viewers than the first five telecasts of its 9pm predecessor, “La Fuerza del Destino.”

ü  In fact, more Viewers 2+, Adults 18-49 and Adults 18-34 than 4 out of the Top 5 novelas of all-time (based on A18-49 ranking) that include “Amor Real,” “Soy Tu Dueña,” “Destilando Amor” and “Rubi” first five airings.

ü  Univision’s most-watched primetime program last week (BASED ON M-F), also ranked as the 7th highest rated program watched by all Adult 18-34 viewers.

  • On Sunday night Univision’s reality series “Gran Show Los Peques” (“The Big Show of the Small”) increased its audience by double digit margins compared to premiere week. Attracting 4.1 Million Total Viewers 2+ (+18%), 2 Million Adults 18-49 (+22%), and 1.1 Million Adults 18-34 viewers (+10%) “Gran Show Los Peques” was among the top 15 programs for the night in those demographics. 
  • Following “Gran Show Los Peques” at 10PM, “Sal y Pimienta” also increased its audience versus the previous week among Total Viewers 2+ (2.7 Million, +5%) and Adults 18-49 (1.2 Million, +6%).

 

Broadcast Prime Network Rankers - Week of January 2, 2012 to January 8, 2012

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  CBS

2.3

7

1,535

 

1

  CBS

3.4

9

4,330

 

1

  CBS

1.4

5

327

2

  NBC

2.0

6

1,378

 

2

  NBC

2.7

7

3,404

 

2

  ABC

1.2

4

286

3

  ABC

1.7

5

1,128

 

3

  ABC

2.3

6

2,888

 

3

  NBC

1.1

4

262

4

  UNI

1.6

5

1,064

 

4

  UNI

1.4

4

1,839

 

4

  FOX

1.0

3

235

5

  FOX

1.2

4

831

 

5

  FOX

1.4

4

1,817

 

5

  UNI

0.7

3

176

6

  CW

0.5

2

365

 

6

  CW

0.5

1

692

 

6

  CW

0.6

2

142

7

  TEL

0.5

2

359

 

7

  TEL

0.5

1

691

 

7

  TEL

0.3

1

79

8

  TF

0.3

1

193

 

8

  TF

0.3

1

333

 

8

  TF

0.1

0

20

9

  AZA

0.1

0

60

 

9

  ETV

0.1

0

111

 

9

  AZA

0.0

0

7

10

  ETV

0.1

0

56

 

10

  AZA

0.1

0

103

 

10

  ETV

0.0

0

7

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.4

6

585

 

1

  CBS

7.8

12

8,905

 

1

  CBS

4.4

11

12,788

2

  CBS

1.0

4

429

 

2

  NBC

5.0

8

5,750

 

2

  NBC

2.9

7

8,259

3

  NBC

1.0

4

400

 

3

  ABC

4.6

7

5,245

 

3

  ABC

2.5

6

7,269

4

  ABC

0.9

3

354

 

4

  FOX

2.6

4

2,964

 

4

  FOX

1.5

3

4,247

5

  FOX

0.6

2

263

 

5

  UNI

1.7

3

2,005

 

5

  UNI

1.2

3

3,605

6

  TEL

0.4

2

166

 

6

  CW

0.9

1

1,054

 

6

  CW

0.5

1

1,376

7

  CW

0.3

1

113

 

7

  TEL

0.7

1

797

 

7

  TEL

0.5

1

1,311

8

  TF

0.1

0

50

 

8

  TF

0.3

0

325

 

8

  TF

0.2

0

550

9

  ETV

0.1

0

22

 

9

  ETV

0.1

0

140

 

9

  ETV

0.1

0

221

10

  AZA

0.0

0

20

 

10

  AZA

0.1

0

126

 

10

  AZA

0.1

0

200

 

Source: The Nielsen Company, NPM, Live+SD data ;(1/2/2012-1/8/2012)) M-Sat 8pm-11pm, Sun 7pm-11pm;  2011-12 Season-to-date (9/19- 1/8/2012); 2010-11 Season-to-date (9/20-1/9/2011); Comparable week a year ago (1/1/11-1/9/11); Program rank includes programs duration >29 minutes.

TeleFutura Broadcast Prime Highlights

 

 TeleFutura Broadcast Prime Highlights - Week of January 2, 2012 to January 8, 2012

 

  • Last week, TeleFutura attracted over half a million Total Viewers 2+ (550,000), 333,000 Adults 18-49 and 193,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  • TeleFutura grew its audience among Adults 18-34 (193,000 vs. 185,000) during broadcast prime in comparison to its prior week performance (12/26/2011-01/01/2012). 
  • The return of “Cine de las Estrellas” during M-F 8pm-10pm on TeleFutura…

ü  Drew an average audience of 468,000 Total Viewers 2+, 248,000 Adults 18-49 and 131,000 Adults 18-34. 

ü  Grew the time period in comparison to its prior week and prior 4 week performance across key demographics:

  • Vs. Prior Week: Total Viewers 2+ (468,000 vs. 366,000; +28%), Adults 18-49 (248,000 vs. 209,000; +19%) and Adults 18-34 (131,000 vs. 79,000; +66%).
  • Vs. Prior 4 Weeks: Total Viewers 2+ (468,000 vs. 406,000; +15%), Adults 18-49 (248,000 vs. 237,000; +5%) and Adults 18-34 (131,000 vs. 96,000; +36%).
  • In its third week, TeleFutura’s  weeknight mini-series” El Capo” at 10pm-11pm…

ü  Recorded its highest weekly performance since premiering on 12/19/11 among Total Viewers 2+ (714,000), Adults 18-49 (533,000) and Adults 18-34 (362,000).

ü  Double-digit percentage audience growth over its previous week (12/26/11-12/30/11) among Total Viewers 2+ (714,000 vs. 603,000; +18%), Adults 18-49 (533,000 vs. 406,000; +31%) and Adults 18-34 (362,000 vs. 272,000; +33%).

  • On Sunday night (January 8, 2012), TeleFutura out-delivered Telemundo’s “Pa’Lante con Cristina” among the coveted Adults 18-49 (TF 388,000 vs. TEL 316,000; +23% Adv.) and Adults 18-34 (TF 216,000 vs. TEL 140,000; +54% Adv.) head-to-head in the 7pm-9pm block with “Cine de las Estrellas” with this week’s feature film “Angel Vengador” ("AVENGING ANGELO").

 

 

Source: The Nielsen Company, NPM. TF Current Week (01/02/2012-01/08/2012) vs. Prior Week (12/26/11-01/01/12),  Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.

 
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